Thursday, November 4, 2021
At I/O 2021, we previewed our
plans to bring page experience ranking to desktop. Today we’re announcing more details, including
the timeline for these changes. This work builds on top of the page
experience update we rolled out on mobile between June and August 2021.
Rollout will begin in February 2022
We’ll begin using page experience as part of our desktop ranking systems beginning in February
2022. The rollout will be complete by the end of March 2022. This ranking launch will be based on
the same page experience signals that we rolled
out for mobile earlier this year. We are also planning to help site owners understand how their
desktop pages are performing with regards to page experience using a Search Console report which
will launch before desktop becomes a ranking signal.
This means the same three Core Web Vitals metrics:
and CLS, and their associated thresholds will
apply for desktop ranking. Other aspects of page experience signals, such as HTTPS security and
absence of intrusive interstitials, will remain the same as well. While the mobile-friendliness
signal continues to be a part of mobile ranking, it won’t be a factor for desktop. When a site
has separate desktop and mobile URLs
with an appropriate configuration, the desktop signal is based on the URLs that desktop users see.
|Largest Contentful Paint (LCP)|
|Cumulative Layout Shift (CLS)|
|First Input Delay (FID)|
|Absence of intrusive interstitials|
|Mobile friendliness||(Not applicable)|
We hope this blog post provides you with details for you to understand
and implement in preparation for the upcoming changes, and in turn help you build websites
with great page experience.