The Google-mandated switch to Google Analytics 4 (GA4) is fast approaching. Most marketers grasp the GA4 basics, but there are still plenty of benefits and features of GA4 that are…

Keywords and content may be the twin pillars upon which most search engine optimization strategies are built, but they’re far from the only ones that matter. Less commonly discussed but…

Meta formally announced the ‘Instagram Explore home’ Ads Placements via the Instagram Marketing API which allows marketers to run ads on the Instagram Explore home page. Meta announced on October…

Tumblr is one of those social media platforms that everyone has heard of, but few know anything about. While many may not know exactly what it is, Tumblr is one…

The U.S government National Vulnerability Database (NVD) published warnings of vulnerabilities in five WooCommerce WordPress plugins affecting over 135,000 installations. Many of the vulnerabilities range in severity to as high…

Can you imagine a world without Google? Though the company has only been in existence since 1998, it has become a ubiquitous part of the tech landscape. In their wildest…

According to a tweet by a journalist for Platformer (@platformer), multiple senior level executives in charge of security, privacy and safety & integrity have all resigned from Twitter. Because their…

The opinions expressed within this story are solely the author’s and do not reflect the opinions and beliefs of Search Engine Journal or its affiliates. Greetings, SEO pros, digital marketers,…

Google search representatives have consistently and clearly stated that they do not use Google Analytics data to rank websites. But, there are discrepancies between what Google says and what SEOs…

This post was sponsored by Market Brew. The opinions expressed in this article are the sponsor’s own. Wish you could rank higher than your competitors in search results? Feel like…

Are you looking to expand your SEO and content marketing teams in 2023? Three in four employers report difficulty finding the talent they need, but don’t worry – we can…

Automation: It’s all the rage for established digital advertising platforms these days. Take Google’s recent introduction and expansion of Performance Max, which simplifies campaign setup and management based on an…

For many businesses, if you’re only tracking conversions that occur directly on your website, you’re likely missing a complete picture of how ads impact sales. A potential customer might click…

The opinions expressed within this story are solely the author’s and do not reflect the views and beliefs of Search Engine Journal or its affiliates. With the looming economic challenges,…

Despite the benefits of aligning strategies, marketing and SEO managers don’t always have the same goals when it comes to promoting content, from what I have observed with clients and…

Google’s John Mueller responded to a Reddit SEO discussion where a search console warning about mobile usability was soon after followed by a rankings drop in a medical related website.…

With more than a billion websites across the World Wide Web, it’s not hard to understand that it’s tough to stand out among them. That’s why the best content on…

Local SEO can be challenging for enterprise brands because it means knowing how to do “national” SEO, Google Business Profile, and then learning how Google handles your priority search queries…

With the rollout of target frequency, Google is giving advertisers more control over the number of times people see their ads on YouTube. Previously, controlling ad frequency on YouTube was…

The free version of Yoast SEO updated to version 19.10 and the premium version to 19.5, introducing numerous important changes. This is what you should know about these releases if…

With an uncertain economic outlook, now is a good time for advertisers to ensure their tech stack includes the right tools and automations to save money in the long run.…

As SEOs and marketers discuss leaving Twitter for other platforms, we asked what your plans are. You told us you’re not leaving. CEO Elon Musk’s ongoing changes have many reconsidering…

Python is one of the common programming languages for automating SEO processes. One of the greatest libraries for creating a front-end for our apps without any HTML, CSS knowledge, or…

Every SEO professional knows content is king. And not all content is created equal. But does your content’s readability affect how Google ranks you in search results? There are a…

Does Lighthouse Score Impact My Website Ranking? Unlike the Core Web Vitals, the Lighthouse score does not impact your search engine rankings. Even if Lighthouse gives you a low score,…

If there’s one statement that rings true for marketers, it’s that “change is the only constant.” The marketing landscape can be unpredictable, particularly with the challenges and uncertainty of the…

If there’s one thing I’ve learned during my long career in digital marketing, it’s that productivity and time management do not come naturally to everyone. In fact, I’ve noticed that…

Instagram users with professional accounts can schedule posts and reels up to 75 days in advance directly from the mobile app. Until now, it hasn’t been possible to schedule Instagram…

Google is updating the GA4 custom report builder with the ability to add dimensions and metrics that are important to your business. The official Google Analytics changelog reads: “You can…

The phrase “canonical tag” often comes up in discussions around SEO, and likely more so when working with cross-functional partners like engineering, analytics, etc. At first glance, it might seem…