In a previous article, How To Make A Video Go Viral, I mentioned research that shows videos that evoked the emotion of hilarity, inspiration, astonishment, and exhilaration tended to be…

Google announced that it is sunsetting the search console crawl rate limiter tool, scheduled to be removed on January 8, 2024, citing improvements to crawling that has essentially made it…

Inflection AI, the creators of the PI AI Personal Assistant announced the creation of a powerful new large language model called Inflection-2 that outperforms Google’s PaLM language model across a…

Google’s recent Search Off the Record podcast discussed the important details of SEO, including a thought provoking segment about how SEOs can benefit from realign their thoughts about traffic with…

The Google Search Console Insights email that drops into your inbox each month can be a powerful tool for understanding your website’s performance and informing your SEO strategy. While some…

Performance Max has taken Google’s center stage in the last few years. Originally launched in 2021, this PPC campaign type has been met with both praise and criticism among advertisers.…

Explore the timeline of events surrounding OpenAI’s decision to remove Sam Altman as CEO, resulting in Microsoft’s possible acquisition of Altman, Greg Brockman, and colleagues. The post OpenAI Board Removes…

Google Bard’s latest update gives the conversational AI chatbot the ability to help users better understand YouTube video content. While the enhancement promises to be useful in many settings, I…

OpenAI has reached a tentative agreement for Sam Altman to reassume the CEO position, with a newly formed board. The organization is currently collaborating to finalize the details and expresses…

There has always been an intimate bond between content and SEO. Today, I want to share some thoughts and tips on blogs, content, and search-friendly formats in particular. Furthermore, I…

Alt text is used to help computers read images. But can alt tags affect your organic search rankings? Read on to learn whether there is any connection between alt text…

Google’s John Mueller, Martin Splitt and Gary Illyes discussed site quality in a recent podcast, explaining the different ways of thinking about site quality and at one point saying it’s…

Artificial intelligence startup Anthropic has released Claude 2.1, an upgraded version of its conversational AI assistant, touting significant improvements in areas like context length, accuracy, and integration capabilities. 200K Context…

In a recent episode of Google’s Search Off The Record podcast, hosts Martin Splitt, Gary Illyes, and John Mueller from Google’s Search Relations team discuss the role of AI in…

Some ChatGPT users are experiencing high-demand errors on the OpenAI systems, and “ChatGPT Alpha” appears in the model selection dropdown. In addition to the new voice capabilities in ChatGPT available…

ChatGPT’s latest update brings voice interaction to all users for free. Learn how this could reshape your approach to content and SEO. ChatGPT’s voice feature is now available to all…

In search engine optimization (SEO), where the focus often swings toward the latest trends and advanced tactics, Google’s Search Off The Record podcast team recently reminded everyone to get the…

AI large language models (LLMs) like ChatGPT have taken the world by storm and are being integrated into workflows, platforms, and software to make us more efficient and productive. ChatGPT…

In a post on X, Google AdsLiaisons answered the top questions about automatically created assets (ACA). Now that automatically-created assets (ACA) for responsive search ads have rolled out in 8…

As the holiday shopping season approaches its zenith, advertisers are keenly preparing for the final rush of consumer spending. Microsoft Advertising provides insights and strategies to help businesses capitalize on…

Growing your customer base without draining your budget can be tough, especially in today’s dynamic market. With constant search engine updates and ever-evolving user behaviors, how do you drive revenue…

Explore Amazon’s “AI Ready” program with eight free AI and generative AI courses for business professionals and non-technical audiences. Amazon’s ‘AI Ready’ initiative aims to train 2 million in AI…

Google’s core updates have often resulted in a traffic increase or decline for some websites. However, after the latest updates and possible bugs in Discover, publishers have noticed an unprecedented…

AI is everywhere. You can use ChatGPT for enhanced data analysis and even to help with your copy, but there are other tools that you can use to enhance your…

Google’s John Mueller answered a question on Reddit in which the person asking the question apparently had questions about what the SEO tool was suggesting. What the tool was suggesting…

As digital advertising grows arguably more intrusive, DuckDuckGo offers marketers a privacy-focused alternative through its partnership with Microsoft. In an exclusive interview with Search Engine Journal, Steve Fischer, Chief Business…

The decision for Altman’s departure follows the board’s deliberation over his communication approach, which they found lacked the necessary candor for effective governance. In the official statement, the board expressed…

Systems, Signals, And Page Experience The most important thing you can do if you are worried about ranking is write content that satisfies intent and fulfills the aspirations of E-E-A-T.…

As digital marketers and brands everywhere struggle for user attention online, the headline is perhaps one of the most important tools at our disposal. And though crafting a perfect headline…

Google’s Danny Sullivan posted details of a recent presentation he gave that focused on how the SEO community may have misunderstood how search rankings work, blaming the misunderstanding on Google’s…