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Following on the footsteps of Performance Max campaigns, Microsoft Ads launched multi-format campaigns for Audience Ads. This new feature allows advertisers to create a single campaign that seamlessly integrates various…

Google has released its annual “Year in Search” report, highlighting the top trending searches, news, people, entertainment, and more that captured the world’s attention in 2024. Based on Google search…

If you want more quality in your pipeline, you need more quality in your marketing efforts. That means you should focus more on your ideal customer profile (ICP) and their…

Let’s face it: Creating content that makes an impact has gotten a lot harder. With AI becoming more sophisticated by the day, it’s no wonder there’s a looming fear of…

When Google Voice was released in 2012, and then Amazon Alexa was released in 2014 voice search was expected to be highly influential. Voice search didn’t quite take off in…

A new study by Previsible reveals significant changes in search behavior, with AI language models (LLMs) gaining traction as referral traffic sources. The analysis of over 30 websites shows Perplexity…

Google has submitted its proposal to address the Department of Justice’s (DOJ) antitrust lawsuit, which accuses the company of monopolistic practices in search. Google disagrees with the court’s initial decision…

Joost de Valk, co-founder of the Yoast SEO plugin, called for a change in WordPress governance that removes Mullenweg as the sole decision maker, offering to lead the transition to…

Matt Mullenweg recently paused multiple WordPress.org services for a holiday break but unintended effects started almost immediately, affecting the attendance of future WordPress conferences taking place around the world. Joost…

It’s fairly commonplace for Google Updates to prompt SEOs to raise concerns about the Helpful Content Update (HCU). A careful consideration of known facts reveals that it may be possible…

WordPress and Squarespace both provide tools to create professional, visually appealing websites suited to ecommerce, article publishing, and corporate and non-profit needs. What should you consider when choosing between them?…

Setting yourself and your organization up for successful marketing means understanding the interesting dates, holidays, and events throughout the year that you can leverage for your brand. Pulling that information…

The most emotionally engaging ad of the 2024 holiday season is a Teleflora ad featuring a hospitalized boy and a magical snowman. According to research by DAIVID, the ad inspired…

Matt Mullenweg accused Inc Magazine of distorting an interview with him, publishing verifiably fake facts and quoting people who lacked credibility. Mullenweg posted compelling examples of how the Inc magazine…

Matt Mullenweg announced the abrupt pause in services offered by WordPress.org, affecting plugin submissions, reviews, theme submissions, and additions to the photo directory. He offers to keep providing these services…

Google announced the rollout of the December 2024 spam update. The update, expected to be completed within a week, arrives amid ongoing industry discussions about the effectiveness of Google’s spam-fighting…

A report released by Vercel highlights the growing impact of AI bots in web crawling. OpenAI’s GPTBot and Anthropic’s Claude generate nearly 1 billion requests monthly across Vercel’s network. The…

You might’ve thought we’ve covered everything there is to know about internal linking. But few dare to dig into the tricky details of tracking the success of an internal linking…

Today’s Ask an SEO question comes from Roy in Dinajpur: “My website URL still position No. 15. How can increase to No. 3 or 4?” Great question, and likely one…

Search marketing is undergoing dramatic changes, with many debating whether SEO is on its way out as AI Search rises in popularity. What follows is a candid assessment of what…

This post was sponsored by “Skynet Technologies USA LLC”. Did you know that 1 billion people have not reached you or your customers’ websites yet. 1 billion potential customers are…

OpenAI ChatGPT just rolled out speech access to ChatGPT by phone and text access through the WhatsApp messaging system. The new services allow users to talk to and message ChatGPT…

While paying attention to metrics in ad platforms is crucial to the success of any online advertising initiative, you can’t ignore what users are doing after they click the ad.…

A lasting relationship with an enterprise client is good for business. It gives you authority, it gives your staff exposure to how large organizations work, and there should be a…

This post was sponsored by Bluehost. The opinions expressed in this article are the sponsor’s own. Which hosting service is best for agencies? How do I uncover what will be…

A new iStock 2025 Marketing Trends report finds declining consumer trust in social media and influencers, emphasizing the importance of relatability over perfection for marketers and businesses. Trust For Marketing…

Microsoft has announced updates to Bing’s search infrastructure incorporating large language models (LLMs), small language models (SLMs), and new optimization techniques. This update aims to improve performance and reduce costs…