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“Once Per Session” Conversion Counting Method
An update to GA4 brings greater flexibility in conversion counting, allowing you to choose between two different methods. GA4 introduces a “once per session” conversion counting method, similar to Universal…
Anthropic’s Claude Can Search The Web, Closing Gap With ChatGPT
Anthropic’s AI assistant Claude now searches the web, providing current information with source citations for paid US users. Claude can now search the web for up-to-date information. The feature provides…
How Do You Explain the Value of SEO? — Whiteboard Friday
Most SEOs can say they’ve struggled to explain the value of their work at one time or another. Explore tactics to navigate the challenges of communicating the value of SEO…
Insights On SEO For AI Overviews
Danny Sullivan, Google’s Search Liaison, shared insights about AI Overviews, explaining how predictive summaries, grounding links, and the query fan-out technique work together to shape AI-generated search results. Optimizing For…
How to Create Quality Content (Follow Our 5-Level Framework)
If you’ve spent some time in digital marketing, you’d think making quality content is the cure-all to every marketing woe. It’s in every SEO guide and content marketing playbook and…
Google Provides Timeline To Improve Publishers’ Search Visibility
Google has publicly committed to December 31 as a deadline for improving how independent publishers appear in search results. This timeline emerged during an exchange on X between Danny Sullivan,…
13 Technical Marketing Skills You Can Learn (Even If You’re Not Technical)
Many marketers hit limits not because they lack ideas, but because they can’t execute or scale them. Not everyone has the luxury of developers, designers, or analysts who can help…
Google Business Profile Suspensions Rise, But Appeals Are Delayed
Google Business Profile (GBP) suspensions have steadily risen since January, and as they increase, appeal resolution times have grown significantly – from about five days to nearly five weeks. As…
Search Engine Ads Explained in 10 Minutes (with Expert Tips)
Search engine advertising (also called pay-per-click, PPC or SEA) offers a direct path to website visitors, but is it the right choice for you? This guide breaks down what beginners…
How To Track & Optimize AI Search Performance [Webinar]
Are you ready to ensure your SEO tools deliver the most accurate, real-time data in 2025 and beyond? With the constant evolution of Google’s search algorithms, staying ahead requires not…
My Favorite Wayback Machine Alternatives
The internet never forgets… unless the page vanishes, the site goes offline, or the content quietly changes overnight. That’s where web archiving tools come in. They allow you to access…
12 Of The Most Engaged Brands On Instagram
For many verticals, Instagram should be an essential part of their digital marketing strategy to help grow their audience and their brand. With over 2 billion monthly active users, Instagram…
Google Explains Why Indexed Pages May Not Appear In Search
Google’s Martin Splitt explains why indexed pages may not appear in search results, highlighting relevance and ranking competition. Indexed pages may not appear if other pages are more relevant or…
A Guide To Enterprise SEO Strategy For SaaS Brands
The SaaS business model offers incredible scalability as well as profitability – but only when paired with the right marketing growth strategy. Knowing that the cost of hosting cloud-based applications…
What Should Be On Your Author Pages?
This week’s question about author pages comes from Joylyn: We are working on building author pages for our content, would you mind teaching us best practices for building author archive…
How I Turned My Side Hustle Into A $1 Million SEO Freelance Consultancy
Prepare for feast and famine Almost every SEO freelancer has experienced feast or famine. One month, you might land multiple high-paying projects; the next, work could dry up completely This…
LinkedIn Lists Top 15 In-Demand Skills, Makes Related Courses Free
LinkedIn has published its “Skills on the Rise” report, which lists the 15 fastest-growing skills in the U.S. job market. To stay competitive, here’s what professionals should focus on. The…
EU Charges Google With DMA Violations: What This Means
The long-brewing conflict between Google and EU regulators has reached a new milestone. The European Commission has officially issued preliminary findings that Google has violated the Digital Markets Act (DMA)…
The 7 Phases of the Search Demand Lifecycle: Going Beyond Search Volume
Many junior SEOs make the same mistake: they chase high search volume, assuming it means long-term opportunity. But search volume alone is completely misleading. A keyword with 50,000 searches/month sounds…
How To Optimize Your Website & Boost Growth
Ready to turn your site into a powerful growth engine in 2025? Watch on-demand as we unpack the strategies top brands use to optimize their sites for better search performance…
Measuring PPC Performance In The Luxury Fashion Space
When it comes to luxury fashion, the likes of Louis Vuitton, Chanel, and Gucci are among the most well-known, and rightfully so. These three alone are valued at over $87…
How Marketers Can Drive Sales Through Emerging Platforms
Social commerce for marketers has become a strategic growth lever, evolving from a customer retention and engagement channel to a source of revenue generation. Social media sales defy traditional ecommerce…
How To Optimize Google Ads In 2025
In the beginning, there was only Search. Then Google said, “Let there be Shopping.” And so began the golden age of search advertising. Fast forward, and machines now perform the…
Google Expands AI Overviews To Thousands More Health Queries
Google is expanding AI overviews to “thousands more health topics,” per an announcement at the company’s health-focused ‘The Check Up’ event. The event included developments spanning research, wearable technology, and…
What Content Works Well In LLMs?
Over the last 12 months, we filled significant gaps in our understanding of AI Chatbots like ChatGPT & Co. We know: Adoption is growing rapidly. AI chatbots send more referrals…
New Cybersecurity Bot Attack Defense Helps SaaS Apps Stay Secure
Cybersecurity company HUMAN introduces a new feature for its HUMAN Application Protection service called HUMAN Sightline. The new Sightline enables users to defend their SaaS applications with detailed analyses of…
Bing Webmaster Tools Adds Data Comparison & UX Improvements
Bing Webmaster Tools launches new comparison features and improved interface for enhanced search performance analysis. Bing Webmaster Tools now offers data comparison across time periods. Microsoft improved the time filter…
Inside The Negative Keyword Limit Increase & What’s Next
As Google’s Ad Product Liaison, I often share updates and insights with the community of digital advertisers and, best of all, get to hear your feedback first-hand. We heard quite…
A Guide To Enterprise-Level Migrations (100,000+ URLs)
An enterprise website migration is no small feat. We’re talking hundreds of thousands of URLs and years of SEO equity on the line. To pull it off without traffic loss,…
[SEO & PPC] How To Unlock Top Hidden Conversion Sources
This post was sponsored by CallTrackingMetrics. The opinions expressed in this article are the sponsor’s own. Did you know 92% of all customer interactions are from phone calls? And very…
Online Review Trends Broken Down by Industry [Webinar]
Are you ready to transform your approach to online reputation management? With the evolving landscape of digital marketing, understanding how customer feedback impacts your business is crucial for success. Why…