“Once Per Session” Conversion Counting Method
An update to GA4 brings greater flexibility in conversion counting, allowing you to choose between two different methods. GA4 introduces a “once per session” conversion counting method, similar to Universal…
58 Affiliate Marketing Statistics for 2024
Get the week’s best marketing content Are you looking for some juicy affiliate marketing statistics? Don’t worry—I’ve done the hard work for you and trawled the internet to curate, vet,…
Google’s New AI Shopping Experience Verticalizes Search
While everyone is looking at AI Overviews, Google launched a personalized shopping experience to build a foothold in the vertical that’s the least sensitive to LLM disruption. AI could revive…
Ready to Make Reddit Work for Your Brand? [Webinar]
Looking to unlock the power of Reddit’s unique platform to boost your brand, build organic strategies, or foster community engagement? We’re bringing together the experts, and they’re going to tell…
Google’s SEO Tip for Fixing Canonical URLs
Google’s John Mueller answered a question on LinkedIn about how Google chooses canonicals, offering advice about what SEOs and publishers can do to encourage Google how to pick the right…
Leveraging YouTube, LinkedIn, And Cross-Channel Strategies For Success
SEO professionals are on the verge of a new era. With hindsight, the previous epoch could be called “The Age of the One-Trick Pony.” It began back in 2002 when…
Google Proposes New Shipping Structured Data
Google published a proposal in the Schema.org Project GitHub instance that proposes proposing an update at Schema.org to expand the shopping structured data so that merchants can provide more shipping…
LinkedIn Launches Free AI Certification Courses
LinkedIn offers free AI certification courses through December, helping professionals adapt to workplace automation with expert-led training programs. LinkedIn launched three free AI certification courses The courses focus on recruiting,…
Google Expands AI Overviews In Search To Over 100 Countries
Google expands AI-powered search summaries globally, now reaching over 100 countries with support for six different languages. Google’s AI Overviews is expanding from US-only to over 100 countries, reaching 1…
ChatGPT Vs. Gemini Vs. Claude: What Are The Differences?
Chatbots have changed many professionals’ workflows and processes. SEO pros, writers, agencies, developers, and even teachers are still discussing the changes that this technology will cause in society and how…
5 B2B Customer Retention Strategies To Drive Repeat Business [Webinar]
For many B2B businesses, balancing customer retention with new client acquisition can feel overwhelming—especially when the competition is growing faster than ever. Retaining clients is not only critical, but often…
How Compression Can Be Used To Detect Low Quality Pages
The concept of Compressibility as a quality signal is not widely known, but SEOs should be aware of it. Search engines can use web page compressibility to identify duplicate pages,…
What Is Click-Through Rate & Why CTR Is Important
Search engines place a high premium on a good click-through rate (CTR). After all, in the pay-per-click model, the more someone clicks, the more money that search engine makes. But…
Elevating Your SEO Career and Team in the AI Era — Whiteboard Friday
Now, let’s move on to automating monotony. I think for most people, we think of automation as super technical or, you know, having AI kind of come in and do…
11 Tips For How To Find Great Writers
Great content is the backbone of any successful SEO strategy. Content provides information to users, facilitates ranking in the organic search results, and can be a significant driver in attracting…
All the best things about Ahrefs Evolve 2024
Hey all, I’m Rebekah and I am your Chosen One to “do a blog post for Ahrefs Evolve 2024”. What does that entail exactly? I don’t know. In fact, Sam…
New Google Trends SEO Documentation
Google Search Central published new documentation on Google Trends, explaining how to use it for search marketing. This guide serves as an easy to understand introduction for newcomers and a…
AI Overview Trends Holiday | BrightEdge
Recent trends in Google AI Overviews (AIOs) are giving us fascinating insights into what we might expect for Black Friday and Cyber Monday this year. Our BrightEdge Generative Parser™ has…
All the best things about Ahrefs Evolve 2024
Hey all, I’m Rebekah and I am your Chosen One to “do a blog post for Ahrefs Evolve 2024”. What does that entail exactly? I don’t know. In fact, Sam…
Google Now Recommends Higher Resolution Favicons
Google Search Central updated their favicon documentation to recommend higher-resolution images, exceeding the previous minimum standard. Be aware of the changes described below, as they may impact how your site…
Google Revises URL Parameter Best Practices
In a recent update to its Search Central documentation, Google has added specific guidelines for URL parameter formatting. The update brings parameter formatting recommendations from a faceted navigation blog post…
YouTube Analytics Adds Real-Time Format Filtering
YouTube upgrades Analytics with format-specific filtering, allowing creators to track real-time performance across longform, Shorts, and livestreams. YouTube now separates real-time views by Longform, Shorts, and Live content. Creators can…
Google On Diagnosing Multi-Domain Crawling Issues
Google’s Search Advocate, John Mueller, shared insights on diagnosing widespread crawling issues. This guidance was shared in response to a disruption reported by Adrian Schmidt on LinkedIn. Google’s crawler stopped…
Why Are My Pages Discovered But Not Indexed?
Today’s Ask An SEO question comes from Mandeep, who is having trouble with indexing on their site. Mandeep asks: “We have redesigned a website and we had added a few…
Google’s Mueller On How To Handle Legacy AMP Subdomains
Google’s John Mueller advises site owners on managing outdated AMP subdomains, suggesting redirects or complete DNS removal. Mueller recommends either keeping 301 redirects or removing the AMP subdomain entirely from…
Announcing MozBar V4 – A New Era for Moz’s SEO Browser Extension
This release is a landmark event because we migrated MozBar to V3 of the Moz API. As software developers & marketers, we wanted to show first-hand how bringing products to…
Google’s Mueller Dismisses Core Web Vitals Impact On Rankings
Google Search Advocate John Mueller has reaffirmed that Core Web Vitals are not major ranking factors, responding to data that suggested otherwise. His statements come amid growing industry discussion about…
Google Rolls Out AI-Powered Updates To Performance Max Campaigns
Google Ads is enhancing its Performance Max campaigns with new AI-driven features. These updates are focused on asset testing, video optimization, and campaign management. The features arrive as advertisers gear…
Mastering Multi-Site SEO Case Study
Multi-site SEO is a complex but essential strategy for businesses managing multiple domains or subdomains. It’s not just about optimizing each site in isolation – it’s about creating a unified…
A Guide To 301 Vs. 302 Redirects For SEO
When managing a website, choosing the right type of redirect is crucial for ensuring a smooth user experience and maintaining SEO performance. While there are multiple ways to redirect a…
Boosting Revenue with Google Ads for B2C: AI Strategies
This post was sponsored by Invoca. The opinions expressed in this article are the sponsor’s own. In today’s marketing world, AI is more than a buzzword — it’s a necessity.…