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This post was sponsored by Ahrefs. The opinions expressed in this article are the sponsor’s own. Having the right SEO AI tools in your martech stack can help you: Streamline…

YouTube’s latest update introduces experimental features to enhance creator analytics and community engagement, Additionally, YouTube is rolling out improvements to brand collaboration. Key Updates Data Stories YouTube is testing a…

Let’s be honest – PPC keyword research can be tedious. Sifting through search terms, analyzing performance data, and trying to predict what people will type into the search bar next…

A recent investigation finds that Google’s Featured Snippets may display conflicting information from the same source material, depending on how users phrase their search queries. This raises concerns about the…

ChatGPT Search (CGS) is a landmark launch in the shift from traditional to AI Search. Now, OpenAI competes with Google (Search) heads-on. Note the subtle elbow hit between the lines…

Since the first broad core algorithm update, there has been much confusion, debate, speculation, and questions about what exactly it is. How does a core update differ from a named…

Peak shopping periods like Black Friday, Halloween, Christmas, and other holidays attract millions of shoppers online. They also present prime opportunities for ecommerce and retail brands to drive incremental revenue…

As the availability of ChatGPT Search expands, understanding its indexing mechanics will be vital for digital visibility. While Bing’s index plays a key role, OpenAI’s system surfaces content using its…

CEO Sam Altman and OpenAI executives held a Reddit AMA to answer questions, including those about ChatGPT Search, providing an inside look at how it works. Their answers offer insights…

The role of AI in SEO has kept rapidly evolving over the past few months. Google formally launched AI Overviews in May, and Bing launched its generative search pilot in…

The synergy between social media and SEO is critical in modern digital marketing. As a seasoned SEO professional with 26 years of experience, I’ve observed how recent developments – such…

Great content is the backbone of any successful SEO strategy. Content provides information to users, facilitates ranking in the organic search results, and can be a significant driver in attracting…

Google has updated its crawl budget guidelines, stressing the need to maintain consistent link structures between mobile and desktop websites. Large websites must ensure mobile versions contain all desktop links…

Listen, this isn’t a fun topic or article to write. I’ve been through a lot in my career as an employee. Now, as an agency owner, I understand how economic…

Lawyers for Matt Mullenweg and Automattic filed a motion to dismiss the lawsuit from WP Engine, offering a different perspective on the dispute’s underlying causes. The motion to dismiss claims…

Some SEO practices haven’t kept pace with changes in search engines and may now be self-defeating, leading to content that fails to rank. Here are six SEO practices that hinder…

SEO is not just about optimizing for search engine rankings. It’s also about understanding your audience’s needs and providing solutions through your website or landing page. Google alone processes over…

Chrome introduces new debugging tool in Canary build, helping developers identify and fix website layout stability issues. Chrome Canary has added a new “Layout Shift Culprits” feature that visually identifies…

OpenAI is bringing real-time web search capabilities to ChatGPT, enhancing the functionality of the AI chatbot. This new feature, announced today, allows ChatGPT to provide up-to-date information with proper source…

If you’ve attended a marketing conference and felt like everything was below your knowledge level or that your questions weren’t answered, there’s a good reason for that. Not everyone is…

A lot of multinational SEO campaigns fall down when the strategy is just to target a set of keywords, set up hreflang, and create content. Understanding local customs, language, and…

When the SEO industry began, the only way to learn was by sharing information in the community through forums, conferences and later through social media. If you were experimenting and…

YouTube announced an expansion of its AI-generated video summaries feature alongside several platform updates. AI Summary Expansion AI-generated summaries, previously tested on select English-language videos, will now reach a broader…

Meta is reportedly developing a search engine index for its AI chatbot to reduce reliance on Google for AI-generated summaries of current events. Meta AI appears to be evolving to…

In the fast-paced world of PPC advertising, marketers are constantly seeking ways to streamline their workflows and improve performance. Managing PPC campaigns efficiently requires a delicate balancing act of multiple…

This post was sponsored by Kinsta. The opinions expressed in this article are the sponsor’s own. Managing client sites can quickly become costly in terms of time, money, and expertise,…

The official documentation for how Core Web Vitals are scored was recently updated with new insights into how Interaction to Next Paint (INP) scoring thresholds were chosen and offers a…