Category: SEO tools

There are thousands of marketing tools, but only a few fit the bill for small businesses. Some you may already know;…

Ethical marketing is tricky to talk about. How do you even begin to define it, given the very concept of ethics…

Are you wondering which topics have been trending in the U.S.? You’re in the right place. We’ve pulled a list of…

Broken link building is one of the most popular link-building tactics around. It’s the fifth most widely used tactic according…

Most SEO advice talks about optimizing for keywords that don’t mention your brand because that is how you can attract…

Canonicalization is the process that search engines use to determine the main version of a page. That is the page…

Not every page on your website will earn you backlinks. That is one of the many reasons why link building is…

Internet marketing can seem quite daunting and complicated. There are so many possibilities. But which strategies should you start with? To help…

Both SEO and PPC are ways to market your business in search engines. So both are types of search engine…

SEO ROI (return on investment) estimates the business value of all SEO activities in contrast to their cost. It’s one of…

When a visitor becomes a lead, they are a step closer to becoming a customer. That’s because a lead’s contact…

People love to be entertained, as well as learn and experience new things. So let’s use this knowledge to build…

Successfully creating and scaling content is tough without a defined and robust content development process. Last year, the marketing team…

It’s easy to find keywords that can bring lots of traffic to your website. What’s harder is to predict your chances…

Social media marketing, search engine optimization, email marketing, marketing automation… the list of digital marketing specializations goes on and on.…

One of the most common use cases of Ahrefs is to check how much organic search traffic a given website…

Looking to create a buyer persona for your business? You’re in the right place. Many companies have experience creating buyer personas.…

Everyone knows that niches like fitness, travel and tech are lucrative affiliate marketing opportunities. But big broad niches like this…

A few years ago, I worked at ReferralCandy, a referral program SaaS company.  The ReferralCandy blog was popular. We were…

You’ve spent hours writing a new post, optimizing it for search engines, and crafting the perfect article to grow your…

Local SEO is the way forward if you want to get more customers to your local business from organic search.…

The web is constantly changing, and pages get removed or redirected. This makes links to these pages go to a broken…

When it comes to writing a blog post, there are multiple formats you can use—and it all depends on the goal…

Content maps help make sure your content serves a strategic role in nurturing your audience. It’s one of the best ways…

Integrated marketing communications is a requirement for long-term marketing success. The effectiveness of all your marketing campaigns largely depends on it. One can…

Marketing automation is a must for any marketer, no matter the size of their company. It doesn’t matter whether you sell…

In the business world, risks and opportunities are everywhere. For example, an industry trend may be sweeping the market for…

Let’s get something straight—homepage SEO exists. A homepage can rank for relevant non-branded keywords and help other pages on your…

Content optimization helps you get more out of your content efforts, but you don’t necessarily need to make the same…

The difference between organic marketing and paid marketing is that organic marketing focuses on attracting traffic for free while paid…