Localizing done right can deliver serious value. Done wrong, it becomes a black hole of resources with little to show for it. To help you get it right, I turned…

For Gen Zs, TikTok isn’t just a social feed. It’s a search engine: Nearly 1 in 10 Gen Zers are more likely to rely on TikTok than Google as a…

AI assistants are rewriting the rules when it comes to visibility on the web. The websites they mention are chosen based on different criteria than traditional search rankings. Instead of…

The web is being crawled more than ever, but it’s no longer just search engines doing the crawling. AI bots are soaking up all the data they can to train…

We surveyed 879 marketers to understand how generative AI is changing content marketing: the workflows, the costs, the results…and the risks. In this article, we’re looking specifically at the costs…

A zero-click search is when someone Googles a question and receives the answer right away, without needing to click or visit any other websites–including yours. This sits at odds with…

If your Google Search Console chart looks like an open-mouthed crocodile, with clicks plummeting as impressions soar, here’s why. The roll-out of AI Overviews now creates two opportunities for top-ranking…

We surveyed 879 marketers to understand how generative AI is changing content marketing: the workflows, the costs, the results…and the risks. In this article, we’re looking at the performance of…

Search engines keep telling us traffic from AI search is better quality, but is it? At least for Ahrefs, this channel has the highest Conversion / Visit ratio. AI search…

Figuring out if your content marketing works is really tough. Even though we have better analytics tools each year, it’s still hard to know exactly how our content leads to…

For years, Google and Bing have told SEOs to focus on their users, create great content, and add unique insights. They’re saying the same thing for the AI era, but…

Get the week’s best marketing content From how content is created to how brands are appearing in search, AI is transforming modern marketing. Staying ahead and making great decisions on…

Good content is good content, and top websites are top websites. These things don’t change. However, biases in the training data and partnerships can change which sources are mentioned by…

Get the week’s best marketing content I wanted to know which websites are mentioned the most often in AI Assistants. This should give some indication of which sites are being…

We surveyed 879 marketers to understand how generative AI is changing content marketing: the workflows, the costs, the results…and the risks. In this article, we’re looking specifically at AI’s impact…

I was previously a skeptic of AI content detectors, and many people still are. Andrew Holland recently shared a LinkedIn comment that does a good job summarizing common concerns: In…

Since the March Core update, there’s been a huge increase in Google’s efforts to automatically translate English-language webpages into other languages. The catch? These newly translated pages are hosted on…

Since the March Core update, there’s been a huge increase in Google’s efforts to automatically translate English-language webpages into other languages. The catch? These newly translated pages are hosted on…

SEO is a playground for creative, scrappy problem-solvers. But today, it’s often reduced to a formula: plug keywords into an AI tool. Run a cookie-cutter checklist to create content. Build…

When most marketers think about SEO, they jump straight to keywords like “best running shoes” or “how to do ”. Non-branded, high-intent, top-of-funnel stuff. But our latest study might surprise…

Search is moving from traditional search engines to generative engines, but traffic from many of these sites isn’t being tracked properly in analytics. It’s their fault, not yours. I was…

According to our upcoming study, 87% of marketers use AI for content. I’m one of them. AI helped me build a career around writing. It’s part of nearly everything I…

With Google’s AI mode developments, we’re heading toward a future where search results could eventually roll up into one big AI Overview. Soon it won’t be a case of “Should…

Ever wonder which SEO bots are the most blocked? This can impact the quality of the data the tools provide. Blocking these bots will mostly impact the link index of…

Get the week’s best marketing content Google just rolled out AI Mode to US users. I was testing if the clicks would show in Google Search Console, without any success.…

AI bots power some of the most advanced technologies we use today, from search engines to AI assistants. However, their increasing presence has led to a growing number of websites…

We’ve seen this before. A new technology rises. Visibility becomes a new currency. And people—ahem, SEOs—rush to game the system. That’s where we are with optimizing for visibility in LLMs…

We analyzed 900,000 newly created web pages in April 2025 and found that 74.2% of them contained AI-generated content. At Ahrefs, our machine learning team has built an AI content…

According to Google, AI Overviews (AIOs) had over 1.5 billion users a month in Q1 2025. That would be 18.3% of all the people on the planet or 26.6% of…

AI is reshaping search optimization—it’s no longer just about ranking in search results, but about earning visibility in AI-generated answers. We’re moving from chasing traffic, to competing for brand visibility.…