Building a personal brand is undeniably hard work, but it isn’t as tricky as you might think.  I spoke with two influencers—Wes Kao and Matt Diggity—for their best tips on establishing…

Many popular link building tactics produce low-quality links that don’t improve SEO performance. Even if these techniques make an impact, it’s often for a short time, and Google can easily…

How much do SEOs earn? I wanted to know, so I ran a survey at Brighton SEO and asked 111 attendees what they earned. Editor’s note We realize that this…

London’s SEO community is a vibrant, thriving one. With so much ground to cover, we did some serious digging to showcase the city’s best SEO speakers, conferences, and meet-ups. London’s…

A content gap analysis is the process of finding topics your competitors have covered but you haven’t. It helps you:  Get more traffic to existing content  Find the best new topics…

It’s hard to be creative on demand, and harder still to fill a content calendar with high-performing blog post ideas. Content ideation is the process of generating article ideas. A solid…

SEO outreach is the practice of contacting website owners and asking them for links back to your website. But what’s the best approach to take? Links are a major Google ranking…

Whether you’re new or old to Ahrefs, you’re in the right place. This tutorial will walk you through the most practical, repeatable, and actionable Ahrefs use cases from our six core…

Google looks at various on-page factors to decide where a page should rank and how it should be presented in the search results. Getting these right can lead to higher…

If you want to publish more blog content, you need to create solid content briefs. Content briefs are simple documents that tell a writer… what to write about. They provide…

Every year, the SEO agency Aira conducts a State of Link Building survey. In the most recent edition, 270 SEOs voted for the link-building techniques they still use today. Let’s look…

Looking for a list of the most popular websites in the US and Worldwide in 2023? We’ve pulled the top 100 most visited sites by organic traffic from our database. Top…

Programmatic SEO refers to the creation of keyword-targeted pages in an automatic (or near automatic) way. It provides a way for companies to create thousands of website pages targeted at…

Get the week’s best marketing content Looking to improve your website’s SEO but don’t know where to start? Use our free SEO audit template to find SEO issues that need fixing.…

I removed content from two of our pages to try to measure the impact that content has on rankings. We lost a few positions for many terms, and it hurt,…

Search optimization is generally a good thing. When you create something useful—an article, a product page, even a free tool—it helps to ensure people can find it through search. But…

Here’s an example of how the code looks: And here’s how it looks on social media: … in the browser tab: … and (sometimes) in Google’s search results: For SEO,…

Singapore’s SEO community is a humble-sized, diverse mix of marketers of all experience levels. Having lived in this city-state for a good three decades, I’ve gathered that SEO remains a…

There are lots of SEO newsletters. Maybe too many. I sacrificed my email inbox to bring you a carefully chosen selection of favorites. Every newsletter included here does four things: Focuses…

Inbound marketing is a marketing strategy that aims to pull customers in with relevant and useful content. Coined by HubSpot’s founders Brian Halligan and Dharmesh Shah, the goal of inbound…

Have you been Googling your keyword to see where you’re ranking? Never do that. It won’t be accurate because Google personalizes search results by things like your location, language, and…

I’ve attended BrightonSEO for 10 years, but this year’s conference was one of my all-time favorites. (And it looks like the rest of the team also enjoyed it!) Here’s my…

Did you know that while the Ahrefs Blog is powered by WordPress, much of the rest of the site is powered by JavaScript like React? The reality of the current web…

A lead generation website captures information from potential customers (i.e., leads). This often includes their name, email address, and phone number—but it can also include things like how much money…

Rich snippets (also known as rich results) are search results pulled from code called schema markup. They provide extra information beyond the standard “blue link,” which helps get more clicks…

SEO monitoring is about regularly checking your SEO performance and making sure your website is free from major technical issues. Monitoring key aspects of SEO is important because it allows…

What sets B2B SaaS marketing apart from its B2C counterpart is the length of the buyer’s journey. A buyer’s journey consists of the steps that a customer takes in order…

If you want to increase the SEO performance of your website, the best place to start is by implementing SEO best practices. Here are 12 essential SEO best practices to…

Monitoring your website traffic is one of the best ways to make data-driven decisions on how effectively your marketing campaigns and messaging work. Moreover, checking out your competitors’ website traffic…

  For content to be evergreen, it needs to match two criteria: It needs to target an evergreen topic Evergreen topics are topics with consistent interest over time.  For example,…