Local SEO: The Key to Unlocking More Local Customers for Your Business
In today’s digital age, businesses can’t afford to ignore the power of local search engine optimization (SEO) to attract more…
Top 10 Key Benefits of Local SEO for Real Estate Websites
As the entire business paradigm is moving toward the digital age, it is important for businesses to have a firm…
Bing Chat To Feature Ads, Shaking Up The Ad-Free Experience
Microsoft has announced plans to introduce ads within the AI-powered Bing chat experience. This is a significant move, as Bing…
How To Use Them To Improve SEO
WordPress is the most popular content management system (CMS) in the world, with a market share of more than 60%.…
10 Optimization Tips to Build a Mobile-Friendly Site
A majority of all website visits worldwide are attributed to mobile devices. Optimizing your website for mobile has never been…
Build An Enterprise SEO Dashboard For Solid Reporting
Whether you are in-house, a freelancer, or at an agency, sooner or later, someone will want to see a dashboard…
Yoast SEO Founders Invest in WordPress Accessibility Plugin
The founders of Yoast SEO plugin announced an investment in a WordPress accessibility plugin that scans and reports on accessibility…
Google Announces Ads Transparency Center And Safety Report
In an effort to prove its commitment to safe and transparent advertising for users and businesses, Google announced the launch…
Google Search Console Tutorial: Analyzing Traffic Drops
In a YouTube video, Google’s Search Advocate, Daniel Waisberg, offers valuable tips on quickly spotting and analyzing the reasons for…
New Google Search Advisory: Extreme Heat Alerts
Google has announced a series of measures to provide up-to-date and actionable information to help people and cities cope with…
Google Ads Update: Cross-Channel Conversion Credit Import
Google Ads is introducing a significant change by moving from the previous method of importing the last non-direct click from…
Google Bard vs. the New Bing
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect…
Common Mistakes To Avoid When Advertising With PPC for Law Firms
Are you a law firm looking to increase your online presence? Pay-per-click (PPC) advertising may be an efficient tool for…
Microsoft Launches Third-Party Government Services Advertising Pilot Program
Microsoft has launched a new advertising pilot program allowing businesses authorized to provide select government services to use Microsoft Ads…
9 SaaS Marketing Strategies for Sustainable Growth
Sustainable growth for a SaaS company is about creating long-term value that is a) profitable and b) able to be…
5 Ways Social Media Pros Are Safely Using AI Right Now
This post was sponsored by Iconosquare. The opinions expressed in this article are the sponsor’s own. Does social media management…
ChatGPT, Bing, Bard, Or Claude: Generative AI Chatbot Comparison
With the rapid onset of generative AI chatbots, you may wonder which is best for your needs. With the recent…
About This Author, Diverse Views, + More
Google is improving how it helps searchers evaluate information and discover different viewpoints. Finding accurate and reliable information can be…
How To Use Performance Max For Travel Campaigns
Google recently provided its Performance Max best practices for advertisers in the tourism and travel industry. The need for additional…
13 Local Search Developments You Need to Know About from Q1 2023
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect…
5 Mistakes Inexperienced SEOs Make
If you are an inexperienced SEO, it is easy to make mistakes. And if you make mistakes, your website will…
The Pros & Cons To Consider
Rendering is crucial to your website’s operations, enabling Google to retrieve your webpages, decipher the code, and understand its content…
How to Write Website Content That Ranks (And People Want to Read)
If you want traffic coming to your website, you need website content—but not just any content. Specifically, you need website…
14 Ways To Create Backlink Opportunities
Getting Started: 2023 Link Building Best Practices Let’s quickly cover the basics of link building first: The best backlinks come…
Google Updates Search Console With New Merchant Reports
Google announced an update to search console that provides merchants with the power to accurately gauge the search performance of…
Changes To Government Docs & Services
Google is postponing the enforcement date of new advertising policies to May 24, allowing extra time to make needed adjustments.…
Google Enhances Discovery Ads: Boosting Engagement & Conversions
Google is rolling out updates to Discovery ads to help brands excel on the platform’s most engaging ad surfaces. As…
Analyzing The February 2023 Product Review Update
Google’s official algorithm updates often present unique opportunities. Knowing that Google has made an algorithmic change can present the chance…
New Open Source ChatGPT Clone
Open Source GPT Chat took another step forward with the release of the Dolly Large Language Model (DLL) created by…
Identify Featured Snippet Opportunities – Next Level
Featured snippets offer a fantastic opportunity for increased traffic and visibility for your site. There is a lot to say…
SEO for a New Website: 8 Important Steps
There’s no better time to make sure your website is SEO-friendly than when you’re building it. Here are all the…