“Once Per Session” Conversion Counting Method
An update to GA4 brings greater flexibility in conversion counting, allowing you to choose between two different methods. GA4 introduces a “once per session” conversion counting method, similar to Universal…
YouTube Introduces Mandatory Disclosure For AI-Generated Content
YouTube has announced the introduction of a new tool in Creator Studio that requires creators to disclose when their videos contain realistic content generated or altered by AI. As stated…
Time To Replace the Content Marketing Funnel (3 Alternatives)
You won’t read anything good about the content marketing funnel in this article. Only bad things. Like, it’s too linear and simplistic to address the complexities of customer journeys. If…
Maximizing Technical SEO Performance In 2024
In today’s digital landscape, a healthy, technically sound website is the key to SEO success. However, ensuring your site is optimized for maximum performance is no easy feat, as SEOs,…
How to Avoid Ruining SEO During a Website Redesign
It’s too easy to break your SEO during a website redesign. Here’s a foretaste of what can go wrong: Loss of rankings and traffic. Loses of link equity. Broken pages. Sluggish…
TikTok’s New Creator Rewards Program Prioritizes Search Value
TikTok has launched its new Creator Rewards Program and introduced a Search Insights tool. The program, which was previously in beta, rewards creators based on four key metrics: Originality Play…
Future-Proof Your Brand with Brand Familiarity
Choice overload is partially why users choose familiar options, and this is why leveraging familiarity can be a superpower to make your brand stand out in a sea of similar…
There’s No Such Thing as “Accurate” Search Volume
I often post my favorite new Ahrefs features on X. And last time I announced our newest addition to Keywords Explorer, someone replied with this: I mean it is good for…
Navigating The Intersections Of Technology And Human Interaction In AI, User Experience, And SEO
Gone are the days when AI was merely a distant concept. Today, AI has already been integrated into our daily lives through various applications and services, transforming how we interact…
5 Key Enterprise SEO Trends For 2024
SEO has undergone many transitions and disruptions in a short time. Enterprise SEO has been at the center of some fundamental transformations over the past year. Adapting to the ever-changing…
Google Business Profile Suspended? Here’s How To Get Reinstated
For most small businesses, Google Business Profile (GBP) is their marketing lifeblood. Because it’s free, many local businesses rely solely on their Google Business Profile to generate traffic and calls, as well as to…
Why Prediction Of 25% Search Volume Drop Due to Chatbots Fails Scrutiny
Gartner’s predictions that AI Chatbots are the future and will account for a 25% drop in search market share got a lot of attention. What didn’t get attention is the…
How the SERPs Guide Content — Whiteboard Friday
Next up, we have images, and here, a few different things are happening on the search results. We might see some little tiles of images. They all can have a…
Setting Yourself Up For Success In the Auction
Whether you’re focusing on organic content strategy or deciding which Google or Microsoft keywords to bid on, keywords are a central part of digital marketing. Knowing which keywords to go…
20 Awesome Examples Of Social Media Marketing
Technology makes the world seem a lot smaller. Keeping up with friends and family on the other side of the country or across the globe no longer requires an expensive…
How LinkedIn Unlocked A Genius SEO Strategy With AI
LinkedIn’s Collaborative Articles features reached the milestone of 10 million pages of expert content in one year. The Collaborative Articles project has experienced a significant rise in weekly readership, rising…
A Guide to Star Ratings on Google and How They Work
The elusive five-star review used to be something you could only flaunt in a rotating reviews section on your website. But today, Google has pulled these stars out of the…
How Local Businesses Inspire Love, Loyalty, and Friendship
These three common scenarios can stand in the way of earning the love, loyalty, and friendship of your customers. Fortunately, each of them has a solution you can implement to…
BrightEdge Integrates Google’s INP Metric
This week, Google is introducing a change to Core Web Vitals, notably introducing the Interaction to Next Paint (INP) metric, which is set to replace First Input Delay (FID). As…
High-Quality Content Is Crawled More Often
SEO professionals have long discussed the concept of a “crawl budget,” which refers to the limited number of pages search engines can crawl daily. The assumption is that sites must…
How Local Businesses Should Use Video In Their Digital Marketing
The popularity of digital video content is undeniable. Facebook, YouTube, Instagram, and TikTok, all of which are heavily video-based, are at the top of the social media ladder. For many…
The Saga Of John Mueller’s Freaky Robots.txt
The robots.txt file of the personal blog of Google’s John Mueller became a focus of interest when someone on Reddit claimed that Mueller’s blog had been hit by the Helpful…
10 Law Firm Marketing Tactics For Business Building In 2024
The legal industry is more competitive than ever, requiring law firms to leverage a blend of advanced technology and refined marketing tactics to stay ahead. A blend of SEO tactics…
100 Blog Post Ideas to Get Traffic
It’s easy to come up with blog post ideas, but writing about random topics won’t get you traffic to your blog. You need to write about topics with traffic potential. How…
Use Offline Conversions To Tune Google Ads For Profit
Not all conversions are equal. For businesses that generate leads closed by a sales team, one of the most overlooked methods of unlocking a new tier of Google Ads performance…
Yes. Affiliate Marketing Is Legit. But Is It Worth Your Time?
Affiliate marketing is where you promote another company’s product or service in exchange for a commission. When people click your link and buy the product or service, you make money. It…
Google Search Console Adds INP Metric In Core Web Vitals Report
Google has announced that Interaction to Next Paint (INP), a new metric for measuring website interactivity, is now included as a key element in the Search Console’s Core Web Vitals…
You Can’t Compare Backlink Counts in SEO Tools: Here’s Why
Google knows about 300T pages on the web. It’s doubtful they crawl all of those, and at least according to some documents from their antitrust trial we learned they only…
LinkedIn Offers 250 AI Courses For Free Until April
LinkedIn is unlocking 250 AI courses, available for free until April 5. According to LinkedIn’s data, the skills required for the average job globally will change by 68% by 2030.…
I Replaced Google with AI For a Week. Here’s What I Learned
I was scrolling through X last year when I saw this tweet from the CEO of Shopify: It made me pause and think: Can you really replace Google with something…
10 Steps To Grow Your SEO Authority & Topical Expertise
Step 1: Demonstrate Each Element Of E-E-A-T First things first: how do you assert yourself as an authority on your chosen topic? If you are familiar with the concept of…