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“Once Per Session” Conversion Counting Method
An update to GA4 brings greater flexibility in conversion counting, allowing you to choose between two different methods. GA4 introduces a “once per session” conversion counting method, similar to Universal…
Google Is Looking Out for #1. It’s Time You Do, Too
There’s a major competitor in your search results: Google. The other day, Lily Ray (Vice President of SEO Strategy & Research at Amsive) noticed Google had begun surfacing its own…
Community Building For Marketers: Finding Your Why
This edited extract is from Community Building for Marketers by Areej AbuAli ©2025 and is reproduced with permission from Kogan Page Ltd. There are many different concepts of what a…
Where Are We With The Google Lawsuits?
We’ve been focused on the impact of AI on Search and how to still make gains in this competitive and volatile SEO world. It’s easy to forget that two big…
Should You Or Shouldn’t You Take Their Recommendations?
Recently, I did the math, and realized I’ve been in the biddable media business (search, social, programmatic, etc.) for over 20 years now. (Shoutout to Didit.com for taking a chance…
LinkedIn Integrates Calendly Scheduling Into Profile Buttons
LinkedIn partners with Calendly, enabling Premium users to schedule meetings directly through profile buttons. LinkedIn partners with Calendly on custom profile buttoms. This functionality enables users to schedule meetings…
70% Of Media Companies Not Fully Using AI, IAB Report Finds
IAB’s latest “State of Data” report reveals that despite recognizing its potential, 70% of agencies, brands, and publishers have yet to integrate AI into their campaigns fully. Here’s a look…
Early Observations From Initial Rollout
Google’s March 2025 Core Update, announced on March 13th and expected to complete its rollout this week, is creating turbulence in search results according to multiple industry tracking tools. Data…
10 New YouTube Marketing Strategies With Fresh Examples For 2025
Right now, YouTube marketing has become even more important with all the changes happening in the current digital landscape. What is also important is keeping up with trends and strategies…
Boost your SEO strategy for Longtail Keywords
Longtail keywords are becoming critical as search becomes more conversational with the advent of AI chat. Learn what longtail keywords are and how to win them here Why are Long…
Anthropic’s Claude Can Search The Web, Closing Gap With ChatGPT
Anthropic’s AI assistant Claude now searches the web, providing current information with source citations for paid US users. Claude can now search the web for up-to-date information. The feature provides…
How Do You Explain the Value of SEO? — Whiteboard Friday
Most SEOs can say they’ve struggled to explain the value of their work at one time or another. Explore tactics to navigate the challenges of communicating the value of SEO…
Insights On SEO For AI Overviews
Danny Sullivan, Google’s Search Liaison, shared insights about AI Overviews, explaining how predictive summaries, grounding links, and the query fan-out technique work together to shape AI-generated search results. Optimizing For…
How to Create Quality Content (Follow Our 5-Level Framework)
If you’ve spent some time in digital marketing, you’d think making quality content is the cure-all to every marketing woe. It’s in every SEO guide and content marketing playbook and…
Google Provides Timeline To Improve Publishers’ Search Visibility
Google has publicly committed to December 31 as a deadline for improving how independent publishers appear in search results. This timeline emerged during an exchange on X between Danny Sullivan,…
13 Technical Marketing Skills You Can Learn (Even If You’re Not Technical)
Many marketers hit limits not because they lack ideas, but because they can’t execute or scale them. Not everyone has the luxury of developers, designers, or analysts who can help…
Google Business Profile Suspensions Rise, But Appeals Are Delayed
Google Business Profile (GBP) suspensions have steadily risen since January, and as they increase, appeal resolution times have grown significantly – from about five days to nearly five weeks. As…
Search Engine Ads Explained in 10 Minutes (with Expert Tips)
Search engine advertising (also called pay-per-click, PPC or SEA) offers a direct path to website visitors, but is it the right choice for you? This guide breaks down what beginners…
How To Track & Optimize AI Search Performance [Webinar]
Are you ready to ensure your SEO tools deliver the most accurate, real-time data in 2025 and beyond? With the constant evolution of Google’s search algorithms, staying ahead requires not…
My Favorite Wayback Machine Alternatives
The internet never forgets… unless the page vanishes, the site goes offline, or the content quietly changes overnight. That’s where web archiving tools come in. They allow you to access…
12 Of The Most Engaged Brands On Instagram
For many verticals, Instagram should be an essential part of their digital marketing strategy to help grow their audience and their brand. With over 2 billion monthly active users, Instagram…
Google Explains Why Indexed Pages May Not Appear In Search
Google’s Martin Splitt explains why indexed pages may not appear in search results, highlighting relevance and ranking competition. Indexed pages may not appear if other pages are more relevant or…
A Guide To Enterprise SEO Strategy For SaaS Brands
The SaaS business model offers incredible scalability as well as profitability – but only when paired with the right marketing growth strategy. Knowing that the cost of hosting cloud-based applications…
What Should Be On Your Author Pages?
This week’s question about author pages comes from Joylyn: We are working on building author pages for our content, would you mind teaching us best practices for building author archive…
How I Turned My Side Hustle Into A $1 Million SEO Freelance Consultancy
Prepare for feast and famine Almost every SEO freelancer has experienced feast or famine. One month, you might land multiple high-paying projects; the next, work could dry up completely This…
LinkedIn Lists Top 15 In-Demand Skills, Makes Related Courses Free
LinkedIn has published its “Skills on the Rise” report, which lists the 15 fastest-growing skills in the U.S. job market. To stay competitive, here’s what professionals should focus on. The…
EU Charges Google With DMA Violations: What This Means
The long-brewing conflict between Google and EU regulators has reached a new milestone. The European Commission has officially issued preliminary findings that Google has violated the Digital Markets Act (DMA)…
The 7 Phases of the Search Demand Lifecycle: Going Beyond Search Volume
Many junior SEOs make the same mistake: they chase high search volume, assuming it means long-term opportunity. But search volume alone is completely misleading. A keyword with 50,000 searches/month sounds…
How To Optimize Your Website & Boost Growth
Ready to turn your site into a powerful growth engine in 2025? Watch on-demand as we unpack the strategies top brands use to optimize their sites for better search performance…
Measuring PPC Performance In The Luxury Fashion Space
When it comes to luxury fashion, the likes of Louis Vuitton, Chanel, and Gucci are among the most well-known, and rightfully so. These three alone are valued at over $87…
How Marketers Can Drive Sales Through Emerging Platforms
Social commerce for marketers has become a strategic growth lever, evolving from a customer retention and engagement channel to a source of revenue generation. Social media sales defy traditional ecommerce…