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“Once Per Session” Conversion Counting Method
An update to GA4 brings greater flexibility in conversion counting, allowing you to choose between two different methods. GA4 introduces a “once per session” conversion counting method, similar to Universal…
Google Pushes For Ratings With Comments In Review Snippets
Google updates review snippet guidelines, recommending ratings include written reviews and author names. Google recommends ratings include written reviews and author names. Reviews must be visible and provide context.…
Google Shopping Rankings: Key Factors For Retailers
A new study analyzing 5,000 Google Shopping keywords sheds light on the factors that correlate with higher rankings. The research, conducted by Jeff Oxford, Founder of 180 Marketing, reveals trends…
Mullenweg’s Grip On WordPress Challenged In New Court Filing
A Motion to Intervene has been filed in the WP Engine lawsuit against Automattic and Matt Mullenweg, alleging fifteen claims and seeking monetary awards along with changes to WordPress.org’s governance…
How To Write Content For Each Stage Of Your Sales Funnel
Creating content for your audience involves much more than sprinkling the right keywords throughout your website. To truly resonate with potential customers and drive conversions, you need to understand your…
Local SEO For Service Area Businesses: Targeting Your Coverage
For small, mobile, local businesses operating without a fixed storefront, navigating the world of local SEO can feel like charting uncharted territory. Service area businesses (SABs) – think plumbers, electricians,…
Search Central Live is returning to Brazil in 2025 | Google Search Central Blog | Google for Developers
Wednesday, January 15, 2025 Leia em Português We’re excited to announce that Search Central Live is returning to São Paulo in 2025. Following our successful events in 2023 and 2024,…
Mullenweg Says Lawsuits Could End WordPress
Matt Mullenweg commented that the conflict he initiated could eventually lead to the closure of WordPress.org. He claimed that the only way to end the conflict was for WP Engine…
Google Retires Web Vitals Extension, Moves Everything to DevTools
Google has officially shut down its Web Vitals Chrome extension with the release of Chrome 132. All its key features are now fully integrated into DevTools’ Performance panel, making it…
10 Tactics We Used to Sell Out a 500-Person Conference
Last year, we ran Ahrefs Evolve: a sold-out, 2-day, 500-person conference at Pan Pacific Orchard in Singapore. I interviewed Shermin Lim, our events marketer, to find out how we marketed…
Google Adds Data Collection Period To PageSpeed Insights (PSI)
Google has updated PageSpeed Insights (PSI) to display the data collection period for Chrome User Experience Report (CrUX) metrics, addressing a common frustration among developers. Barry Pollard, Web Performance Developer…
Why I Recommend My Clients To Expand From SEO To YouTube
YouTube can be an effective source of B2C or B2C customers, but most companies look at it through the wrong lens: a performance channel. The desire for companies to immediately…
The One Thing SEO Agencies Need To Know About Winning Enterprise Clients
One of the first questions my boss would ask when I was agency-side was “What’s your budget?” It’s an innocent enough question and one worth asking, but for enterprise clients,…
How to Use Chrome to View a Website as Googlebot
Using a dedicated Googlebot browser simplifies technical SEO audits and improves the accuracy of your results. Here’s why: 1. Convenience A dedicated browser saves time and effort by allowing you…
Everything You Need To Know
Google has continued evolving its ad targeting systems, emphasizing AI-driven, intent-based matching that connects ads to user searches more flexibly. With this shift, Google Ads aims to give advertisers a…
How to Integrate LLMs into Your SEO Workflow
Here’s how to build and use prompt libraries effectively: Create reusable prompts: Identify recurring tasks, such as generating title tags, meta descriptions, or content outlines. Develop prompts that consistently deliver…
How To Rank On Google’s AI Overviews
Google’s AI Overviews (AIOs) are AI-generated responses that appear at the top of the search engine results page (SERP). Unlike traditional search results, AIOs summarize information from multiple sources to…
39% Of Skills May Be Obsolete By 2030, WEF Jobs Report Warns
A new report shows the most in-demand jobs as AI and automation change industries worldwide. The World Economic Forum’s (WEF) Future of Jobs report (PDF link) lists the jobs expected…
Publishers Pivot To Video As AI Disrupts Search Traffic
A new report from the Reuters Institute examines the influence of AI overviews and Google Discover, which have changed how people access information. Additionally, the report finds publishers relying more…
Will The Supreme Court Pull The Plug?
The U.S. Supreme Court heard arguments on January 10 over a law requiring ByteDance, TikTok’s Chinese parent company, to sell the app or face a U.S. ban by January 19.…
Automattic Turns Against WordPress Community Itself
Automattic announced it is minimizing support for the WordPress.org CMS project, using words and phrases that present the withdrawal of support as a positive change to make WordPress stronger, while…
Finding Striking Distance Keywords — Whiteboard Friday
So, as I mentioned, your striking distance keywords are pages on your site that are already ranking, but they’re not quite in the top three positions. So I define them…
How Performance Marketing + Brand Fuels Traffic Growth And Conversions [Webinar]
Building a brand that fuels trust, loyalty, and long-term value is no easy feat. But with the right strategy, your brand can become the cornerstone of a high-performing marketing campaign…
What You Need to Know
NewzDash’s latest survey of 100 news publishers and SEO professionals offers a snapshot of where news SEO is headed. The findings highlight emerging trends, challenges, and strategies to stay competitive.…
11 SEO Tips To Boost Your Restaurant Visibility In Search
Being successful with restaurant SEO can be a challenge. Whether it is finding the time, wearing a lot of hats, or not having the same type of budget and return…
18 Of The Biggest Mistakes You Must Avoid
You can’t talk about SEO without mentioning keyword research. Most SEO marketing campaigns start with keyword research. (Or at least they should). If you haven’t upped your keyword research game,…
Google Shows How To Fix LCP Core Web Vitals
Barry Pollard, the Google Chrome Web Performance Developer Advocate, explained how to find the real causes of a poor Lowest Contentful Paint score and how to fix them. Largest Contentful…
How To Leverage GA4 For The Analysis Of International SEO Strategies
Expanding and growing in new international markets is a challenge for many businesses around the world. Often, significant effort and resources are dedicated to international strategies, whether through PPC campaigns,…
What To Do When Your SEO Formula Doesn’t Work?
This month’s Ask an SEO question comes from Heather, who asks: “Do you find that, sometimes, even your best formula to rank doesn’t make sense? I advise employment lawyers on…
TikTok ‘What’s Next’ Report: 10 Takeaways For Marketers
TikTok has published its annual “What’s Next” trend report, which provides a glimpse into the emerging trends and strategies that will shape the coming year. Here’s a breakdown of the…
Takeaways From Google’s Martin Splitt
Google has released a new episode of its Search Central Lightning Talks, which focuses on rendering strategies, an important topic for web developers. In this video, Martin Splitt, a Developer…