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A recent exchange between SEO professional Neil McCarthy and Google Search Advocate John Mueller has highlighted how Google treats hreflang tags. McCarthy observed pages intended for Belgian French users (fr-be)…

Every day, marketing teams face a crucial decision: Should they rely on Google’s built-in AI tools or invest in custom solutions for specific ad campaign tasks? I’ve watched this debate…

Anecdotal reports and an SEO jobs study describe a search marketing industry undergoing profound changes, not only in the skills in demand but also in hiring practices that may be…

Anyone with experience selling on Amazon will tell you that the most important part of your business is making sure that you stay in stock. Inventory stockouts not only lose…

Feeling overwhelmed by AI in search? Working with limited time, tools, or a small team? You’re not alone. As search engines evolve, it’s becoming harder to keep up, especially if…

Building a genuine emotional connection is crucial for forming a meaningful bond with your audience and transforming them into your most loyal customers. In this episode, Katie Morton, editor-in-chief of…

In data-heavy organizations, SEO remains one of the most misunderstood areas at the executive level. This isn’t because of a lack of information but because much of that information lacks…

10Web has launched an AI Website Builder API that turns text prompts into fully functional WordPress websites hosted on 10Web’s infrastructure, enabling platforms to embed AI website creation into their…

Google has announced improvements to its security systems, revealing that AI now plays a crucial role in protecting users from scams. Additionally, Google has released a report detailing the effectiveness…

The newest AI tools, built to be smarter, make more factual errors than older versions. As The New York Times highlights, tests show errors as high as 79% in advanced…

Tip #1. Boost Relevance: Use Industry-Specific Conversion Signals To Customize Google Ads Messaging Increasing clicks is as easy as increasing how relevant your ads are to your potential customers. Sounds…

Almost every major ad platform now offers some form of AI-generated copy. While these tools can speed up the process of launching campaigns, they often create headlines and descriptions that…

Google took the unusual step of issuing a response to news reports that AI search engines and chatbots were causing a decline in traditional search engine use, directly contradicting testimony…

Apple is reportedly planning to redesign Safari to focus on AI search engines. According to recent testimony in the Google antitrust case, this comes as the company prepares for possible…

ChatGPT leads the AI search race with an 80.1% market share, according to fresh data from Similarweb. Over the last six months, OpenAI’s tool has maintained a strong lead despite…

Organizations adopting schema markup at scale often see a boost in non-branded search queries, signaling broader topic authority and improved discoverability. It has also become a powerful answer to a…

Sometimes, SEO success isn’t about technical factors, content, or backlinks – or even about adapting to the changes prompted by AI. Many times, companies unknowingly have their SEO investments or…

This week’s question tackles the potential SEO fallouts when implementing faceted navigation: “How can ecommerce sites implement SEO-friendly faceted navigation without hurting crawl efficiency or creating index bloat?” Faceted navigation…

Google Ads has announced a major update to Search campaigns. The new AI Max campaign setting will roll out globally in beta starting later this month. Per Google’s announcement, advertisers…

A WordPress bug is causing WooCommerce sites to display a fatal error, crashing ecommerce sites. The problem originates from a single line of code. A workaround has been created. The…

Last week, in Part 1 (find it here), we examined whether Google’s AI Overviews are actually changing how people use Search. The data revealed that while users visit Google more…

New data shows Google keeps users on its site longer. Visitors now make 10 clicks on Google’s site before leaving for another website. This finding comes from a 13-month study…

A major update to Google’s Search Quality Raters Guidelines (QRG) clarifies and expands on multiple forms of deception that Google wants its quality raters to identify. This change continues the…

Google’s Search Liaison explained limitations in Google’s ability to return web pages from a prior date, also noting that date-based advanced search operators are still in beta. He provided one…

Google Ads dominates the global PPC market with advertising revenue surpassing $265 billion in 2024. Paid search is self-serving and fast to deploy. But as simple as it appears, the…