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“Once Per Session” Conversion Counting Method
An update to GA4 brings greater flexibility in conversion counting, allowing you to choose between two different methods. GA4 introduces a “once per session” conversion counting method, similar to Universal…
Search Will Change Profoundly In 2025
Sundar Pichai, Google’s CEO, was interviewed by Andrew Ross Sorkin at the New York Times DealBook Summit, where he discussed what to expect from Google Search in 2025 but also…
Google Rolls Out One-Click Event Tracking In GA4
Google simplifies analytics tracking with new one-click key event features in GA4, powered by machine learning. Google released one-click event tracking in GA4 with two features: “Mark as key event”…
Focus On Field Data For Core Web Vitals
Google stresses the importance of using actual user data to assess Core Web Vitals instead of relying only on lab data from tools like PageSpeed Insights (PSI) and Lighthouse. This…
How To Optimize TikTok Ads After You Set Up Your Campaign
TikTok isn’t just a place for dance challenges or trendy lip-sync videos; it’s now one of the most powerful platforms for advertisers. With its unique mix of authenticity and creativity,…
OpenAI Releases ChatGPT o1, ‘World’s Smartest Language Model”
Today OpenAI rolled out what Sam Altman says is the world’s smartest language model in the world plus a brand new Pro tier that comes with unlimited usage limits and…
6 Digital Marketing Conferences We’ve Been To & Love
It’s impossible for anyone to list all the best digital marketing conferences as nobody’s been to them all. But as our team has been to quite a few, we thought…
Google Uses About 40 Signals To Determine Canonical URLs
In a recent episode of Google’s Search Off the Record podcast, Allan Scott from the “Dups” team explained how Google decides which URL to consider as the main one when…
75 SEO Resources I (Probably) Can’t Live Without
I’ve worked in SEO for just over 12 years. In that time, I’ve built up a trusty vault of tried-and-tested SEO resources that I use, which I’ll share with you…
Google Warns Of Duplicate Content “Black Holes” Caused By Error Pages
Google’s “Search Off the Record” podcast recently highlighted an SEO issue that can make web pages disappear from search results. In the latest episode, Google Search team member Allan Scott…
How Does The Metadata On Photos Help Increase Rankings?
Our question comes from Madeline, who asked during a recent webinar: “How does the metadata on photos help increase rankings?” That’s a great question, and it’s something that is overlooked…
Wix Integrates Session Recording Toolkit Into Analytics Interface
Wix has integrated TWIPLA’s session recording toolkit into its analytics reports, enabling users to replay visitor interactions and make data-driven decisions to improve user experience and conversions Session Recordings Toolkit…
Google Announces New ‘Dating & Companionship’ Ads Policy
Google announced it will launch a new Dating and Companionship Ads policy and certification program on March 4. This update aims to improve oversight of dating ads on Google’s advertising…
Gravatar Offers Free Domains To Use As Bluesky Handles
Gravatar announced a free domain name offer and Bluesky integration that makes it relatively easy to use a custom domain name as a Bluesky handle. A custom handle provides a…
24 Best AI Tools for Developers in 2025
Debugging endless code, racing against deadlines, and juggling clunky tools—sounds like just another day in the life of a developer. And then there’s your boss, who expects you to stay…
When To Use Noindex vs. Disallow
In a recent YouTube video, Google’s Martin Splitt explained the differences between the “noindex” tag in robots meta tags and the “disallow” command in robots.txt files. Splitt, a Developer Advocate…
Accessibility Champ: Wix, WordPress, Squarespace, Duda, Or…? via @sejournal, @martinibuster
Twenty website building platforms and CMSs were ranked for accessibility—the winner may surprise you. The post Accessibility Champ: Wix, WordPress, Squarespace, Duda, Or…? appeared first on Search Engine Journal. Source…
What This Means For Social Media Marketers
Human nature craves connection, so much so that we seek it almost everywhere we can find it – at social events, in our jobs, and now online in micro-communities. The…
Key Patterns Reveal The Future Of AI Discovery
The structured data landscape has undergone significant transformation in 2024, driven by the rise of AI-powered search, the growing importance of machine-readable content, and the need to ground large language…
Announcing the All New Moz Local – Moz
Managing local SEO for your business shouldn’t require juggling multiple tools or endless hours of manual listing management. That’s why we’re thrilled to introduce the all-new Moz Local — your…
Host Resources On Different Hostname To Save Crawl Budget
Google Search Central has launched a new series called “Crawling December” to provide insights into how Googlebot crawls and indexes webpages. Google will publish a new article each week this…
Why Is Google Losing Market Share In The EU?
Most marketers don’t realize that Google has been losing search market share in EU countries. Image Credit: Kevin Indig The drop in market share comes at a time when Google’s…
The how and why of Googlebot crawling | Google Search Central Blog | Google for Developers
Tuesday, December 3, 2024 You may have heard that Google Search needs to do a bit of work before a web page can show up in Google Search results. One…
Scan of 140K Sites Reveals Best WordPress Plugins
An analysis of 140,000 sites hosted on managed WordPress host Kinsta revealed the WordPress plugins that users judge to be the best. These findings highlight how publishers prioritize performance, SEO,…
How To Fix Website Issues & Performance
This post was sponsored by Bluehost. The opinions expressed in this article are the sponsor’s own. Your website’s hosting is more than a technical decision. It’s a cornerstone of your…
Trends And Tactics For Comprehensive Marketing In 2025 [Webinar]
Feeling the pressure to keep up with shifting marketing dynamics? You’re not alone. In today’s competitive landscape, a unified, 360° marketing strategy is the key to success. It’s time to…
Bluesky Emerges As Traffic Source: Publishers Report 3x Engagement
Bluesky, a decentralized social network, recently shared that it’s become a growing traffic source for online publishers. The blog post included quotes and data from several well-known news outlets, showing…
2025 SEO Trends: Top Predictions from 23 Industry Experts
Caitlin Hathaway — Audience Development at MVF Prediction: I predict that 2025 will be the year brands focus on diversifying content strategies to reduce dependence on Google and safeguard against…
The Definitive Guide For Your Online Store
In the world of ecommerce platforms, plugins, and shopping carts, there are a lot of technology options. WooCommerce for WordPress leads the way in terms of market share. All of…
Using Google Merchant Center Next For Competitive Analysis
In Google Ads, where every click can be a potential sale, understanding your competition isn’t just strategic, it’s also absolutely necessary for creating a profitable ad campaign. For our ecommerce…
25 Of The Best Examples Of Homepages
For most websites, the homepage represents your brand’s first interaction with your audience on your website. As the catch-all landing page where people will be sent by default, your homepage…