“Once Per Session” Conversion Counting Method
An update to GA4 brings greater flexibility in conversion counting, allowing you to choose between two different methods. GA4 introduces a “once per session” conversion counting method, similar to Universal…
Why EQ Is Important At Work (And In SEO)
Emotional intelligence (EQ) is important in our work and personal lives. It helps us manage and resolve conflict and support others with empathy, which in turn helps us build stronger…
AI Overview’s Dangerous Fails + a Life Lesson
Even if you weren’t born yet in 1980, you may have heard this American pop culture catchphrase stemming from an episode of the wildly popular soap opera Dallas, in which…
20 Web Directories You’ll Still Want To Use
Web directories, once tools for discovering websites in the early days of the Internet, have evolved over the past two decades. While the rise of Google led many to assume…
Google’s AI Overviews Go Viral, Draw Mainstream Media Scrutiny
Google’s rollout of AI-generated overviews in US search results is taking a disastrous turn, with mainstream media outlets like The New York Times, BBC, and CNBC reporting on numerous inaccuracies…
The 9 Best Content Calendar Templates For 2024
Marketers take note: If you want to execute a strong, seamless content strategy, you need a content calendar. Content calendars aren’t just about organizing your upcoming posts; they also help…
The Top SERP Features in 2024 — Whiteboard Friday
So, some of these stories become more interesting when, instead of presence, we look at share of voice. So, share of voice is a metric we have in STAT that,…
No Algorithmic Actions For Site Reputation Abuse Yet
Google’s Search Liaison, Danny Sullivan, has confirmed that the search engine hasn’t launched algorithmic actions targeting site reputation abuse. This clarification addresses speculation within the SEO community that recent traffic…
New Google Lens Ads Mimic AI Search Results
A keynote at Google’s Marketing Live event showed a new AI-powered visual search results that feature advertisements that engage users within the context of an AI-Assisted search, blurring the line…
Why Every Marketer Should Be On Reddit
In its nearly 20 years of existence, Reddit has built a robust, dynamic, and highly engaged community. It has cemented itself as not only one of the key influencers for…
How Do I Get A Job With A PPC Agency
This month’s “Ask A PPC” question is particularly significant because the job market has been quite volatile. “How do I get a job with a PPC agency when I have…
Optimizing Interaction To Next Paint: A Step-By-Step Guide
This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. Keeping your website fast is important for user experience and SEO. The Core Web…
How To Use Header Tags: SEO Best Practices
Header tags are a fundamental element of web design and SEO, influencing user experience and search rankings. While often overlooked, these HTML tags provide a hierarchical structure to content, enhancing…
WP Rocket WordPress Plugin Now Optimizes LCP Core Web Vitals Metric
WP Rocket, the WordPress page speed performance plugin, just announced the release of a new version that will help publishers optimize for Largest Contentful Paint (LCP), an important Core Web…
Google AIO 24: Threats And Opportunities
Google I/O 2024 was all about one thing: the launch of AI Overviews (short: AIOs). You might know the Gemini-powered direct answers as AI Snapshots from Google’s public beta environment…
How To Recover From A Google Update (A Checklist)
Historically, Google has rolled out core algorithm updates two or three times a year – but last year, we saw a record four updates. We’ve also just experienced a 45-day…
Google To Prioritize AI Overviews Ads Over Organic Search
Speakers at Google’s Marketing Live event demonstrated how they will utilize user search queries and AI Overviews content to show interactive shopping ads that will push organic search results even…
7 Ways AI Took My Job [To The Next Level]
With AI-powered call attribution, you can gain valuable insights into which channels are driving the most conversions. How Call Attribution Works Step 1: Assign – Select unique call tracking numbers…
New Wix AI Image Tools Makes Image Editing Apps Virtually Obsolete
Wix recently announced the addition of three new image editing tools to their suite of AI-based website building tools. The combination of the new AI image generation and editing tools…
SEO Job Listings Reportedly Down 37% Year-Over-Year
Job listings for SEO roles dropped 37% in the first quarter of 2024 compared to last year. Analysis by specialty job board SEOJobs.com compiled data from over 80,000 job listings…
WordPress 6.5 Enhances SEO With ‘Lastmod’ Support
WordPress has rolled out an update with version 6.5, introducing native support for the lastmod element in sitemaps. This move streamlines search engine crawl efficiency, potentially enhancing website visibility. The…
How To Navigate Google’s March 2024 Updates
The SERPs are a volatile place right now. Since March 2024, the SEO industry has seen significant disruptions, with Google rolling out its latest algorithm changes. From the deindexing of…
Google Won’t Commit To AI Search Traffic Data In Search Console
In a recent interview, Google CEO Sundar Pichai sidestepped questions about whether the company would provide website owners with more granular data on traffic from AI-generated search previews. As Google…
International SEO For 2024: 9-Point Checklist For Success
Getting your international SEO strategy right can be an elusive feat. There are a lot more factors at play than people give credit for, and it’s often a thankless job.…
The Future of Content Success Is Social
Here’s a challenge: search “SEO RFP” on Google. Click on the results, and tell me how similar they are. We did the same thing every other SEO does: We asked,…
The Ethical Side Of AI In SEO
AI can help brands and marketers be more efficient and productive and do things quicker, but it is not perfect and does have some drawbacks. With the rise and adoption…
Mastering The Content Maze: Strategies For Multi-Touchpoint Success
As digital platforms multiply and user engagement becomes more and more fragmented, understanding how to effectively distribute your content across various touchpoints is more crucial than ever. So how do…
38% Of Webpages From 2013 Have Vanished
A new study by Pew Research Center reveals the fleeting nature of online information: 38% of webpages from 2013 are no longer accessible a decade later. The analysis, conducted in…
Duda Website Builder For Agencies Adds More AI Tools
Duda has announced the addition of new AI assistant features that help digital agencies scale their website creation and optimization, making it easier for them to handle more clients without…
Google CEO Addresses Concerns Over AI’s Impact On Search Traffic
In a recent interview, Google CEO Sundar Pichai discussed the company’s implementation of AI in search results and addressed concerns from publishers and website owners about its potential impact on…
Google’s AI Vision Driven By Panic, Not Users: Former Product Manager
A 16-year Google veteran is raising concerns about the company’s current focus on AI, labeling it a “panic reaction” driven by fear of falling behind competitors. Scott Jenson, who left…