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Google Says AI Won’t Replace The Need For SEO
Google’s John Mueller and Martin Splitt discussed the question of whether AI will replace the need for SEO. Mueller expressed a common-sense opinion about the reality of the web ecosystem…
Malware Discovered In Gravity Forms WordPress Plugin
WordPress security company Patchstack published an advisory about a serious vulnerability in Gravity Forms caused by a supply chain attack. Gravity Forms responded immediately and released an update to fix…
Meta Follows YouTube In Crackdown On Unoriginal Content
Meta announced that it will implement stronger measures against accounts sharing “unoriginal” content on Facebook. This marks the second major platform policy update in days following YouTube’s similar announcement about…
Google’s New Graph Foundation Model Catches Spam Up To 40x Better
Google published details of a new kind of AI based on graphs called a Graph Foundation Model (GFM) that generalizes to previously unseen graphs and delivers a three to forty…
Nearly 8 In 10 Americans Use ChatGPT For Search, Adobe Finds
A new report from Adobe states that 77% of Americans who use ChatGPT treat it as a search engine. Among those surveyed, nearly one in four prefer ChatGPT over Google…
Everything You Need To Know
When Performance Max launched in 2021, many advertisers weren’t sure what to expect. It promised access to all of Google’s inventory in a single paid search campaign, but gave us…
90% Of AI Search Traffic Ignores Mobile Strategy
The AI search revolution has arrived with fanfare, transforming how users discover information across platforms like ChatGPT, Perplexity, and Google’s AI Overviews. Yet, beneath the headlines lies a counterintuitive reality…
AI Overviews Cite AI-Generated Content More Than Human Writing
AI Overviews are AI-generated content, which means they can contain hallucinations. Google uses “grounding” to improve their accuracy, but according to our research, AI Overviews are more likely to cite…
Google Explains How To Approach Content For SEO
Google’s John Mueller and Martin Splitt discussed the problem of how to approach content for achieving business goals, the wisdom of setting expectations, and observed that it may not matter…
Google Clarifies Structured Data Rules For Returns & Loyalty Programs
Google has updated its structured data documentation to clarify how merchants should implement markup for return policies and loyalty programs. The updates aim to reduce confusion and ensure compatibility with…
Google’s Advice On Hiring An SEO And Red Flags To Watch For
Google’s Search Off The Record podcast discussed when a business should hire an SEO consultant and what metrics of success should look like. They also talked about a red flag…
What’s New in AI Search? Whiteboard Friday Revisited With Garrett Sussman
According to Garrett, AI Overviews for local search are “still garbage,” and not much has changed since 2024. The same core concepts reign supreme in Local SEO: proximity, relevance, and…
Google Explains Why Link Disavow Files Aren’t Processed Right Away
Filing link disavows is generally a futile way to deal with spammy links, but they are useful for dealing with unnatural links an SEO or a publisher is responsible for…
How To Calculate Your ROAS & Ways To Use It
Return on ad spend (ROAS) is a common metric or key performance indicator for paid search campaigns. PPC managers and digital marketing executives have been using it for a long…
Google Explains How Long It Takes For SEO To Work
Google’s martin Splitt and John Mueller discussed how long it takes for SEO to have an effect. Google’s John Mueller explained that there are different levels of optimization and that…
Targeting Spam, Not Reaction Channels
YouTube has responded to concerns surrounding its upcoming monetization policy update, clarifying that the July 15 changes are aimed at improving the detection of inauthentic content. The update isn’t a…
How to Rank Better with User Experience Marketing
The average SEO strategy begins and ends with keyword research, with keyword volume as the deciding factor in what topics will be written about. It’s an outdated approach that fails…
Should I Hire For Traditional SEO Skills Or AI-Focused Skills?
In this week’s Ask An SEO, a marketing manager asks which SEO skills are most valuable to look for in candidates today, especially with AI in the mix: “I’m a…
OpenAI Quietly Adds Shopify As A Shopping Search Partner
OpenAI has quietly added Shopify as a third-party search partner to help power their shopping search, which shows shopping-rich results. The addition of Shopify was not formally announced, but quietly…
What AI Overviews Mean For Search, SEO & Brand Trust
If you’ve been affected by AI Overviews, traffic drops, or feel uncertain about SEO’s future, then this episode is for you. Search Engine Journal’s Editor-in-Chief Katie Morton sits down with…
Is Your SEO Strategy Built for the AI Era?
The old rules no longer apply. It’s time for a smarter, AI-ready playbook. AI-driven search is changing the landscape fast. Organic traffic is dropping, visibility is shrinking, and traditional SEO…
TikTok Denies Report Claiming It’s Building A Standalone US App
TikTok has denied a Reuters report claiming it’s building a standalone U.S. app with a separate algorithm. TikTok strongly denies it is developing a separate U.S.-only version of the app.…
OpenAI And Perplexity Set To Battle Google For Browser Dominance
Credible rumors are circulating that OpenAI is developing a browser. However, the timing of the anonymous tip is curious, because Perplexity coincidentally announced they are releasing a browser named Comet.…
Internet Marketing Ninjas Acquired By Previsible
Internet Marketing Ninjas has been acquired by SEO consultancy Previsible, an industry leader co-founded by a former head of SEO at eBay. The acquisition brings link building and digital PR…
Yoast SEO Functionality Is Now Available Within Google Docs
Yoast SEO announced a new feature that enables SEO and readability analysis within Google Docs, allowing publishers and teams to integrate search marketing best practices at the moment content is…
ChatGPT Recommendations Potentially Influenced By Hacked Sites
An investigation by SEO professional James Brockbank reveals that ChatGPT may be recommending businesses based on content from hacked websites and expired domains. The findings aren’t a comprehensive study but…
How Enterprise Search And AI Intelligence Reveal Market Pulse in 2025
The last few years have fundamentally transformed how businesses and consumers discover, evaluate, and engage with brands. What began as a digital acceleration in 2020-2021 has evolved into an AI-driven…
Payment Processor Startup Finix Announces WooCommerce Plugin
Finix, a payment processing company, has launched a new WooCommerce plugin that enables WordPress merchants to integrate embedded payments directly into their stores. The new plugin enables WooCommerce merchants to…
Are AI Overviews Worth Pursuing?
When it comes to making strategic decisions about your content strategy, it pays to consider multiple factors and data points before making any drastic changes. And although I hate to…
Stop Paying the Google Ads Tax Without Realizing It
Most brands don’t know they’re wasting money on branded ads. Are you one of them? What if your Google Ads strategy is quietly draining your budget? Many advertisers are paying…