SEO news from around the world
The AI search landscape is evolving at breakneck speed, and our latest data from BrightEdge’s Generative Parser™ and AI Catalyst reveals patterns that every SEO and marketing professional needs to…
Search is evolving faster than ever—and that’s opening up a big new opportunity for PR teams. Thanks to AI-powered search engines like Google’s AI Overviews, ChatGPT, and Perplexity, more people…
Structured data is a way to label and organize the information on your webpages so machines (and AI) can understand it. Google defines it as “a standardized format for providing…
Understanding Content Quality Signals for AI Algorithms In today’s AI-driven search landscape, content quality matters more than ever. Search engines use sophisticated AI algorithms (like Google’s BERT and MUM) to…
Understanding E-E-A-T: The Cornerstone of Quality Content Google’s quality guidelines emphasize E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) as the framework for evaluating content quality, especially as AI-generated content becomes more common.…
Why Long-Tail SEO Matters More Than Ever AI-powered search—especially Google’s AI Overviews—is rewriting the rules of SEO. In the past year alone, long-tail, conversational queries have exploded in frequency. According…
Understanding E-E-A-T: The Cornerstone of Quality Content Google’s quality guidelines emphasize E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) as the framework for evaluating content quality, especially as AI-generated content becomes more common.…
Site migrations have always been one of the riskiest moments for organic search—but in 2025, the stakes have grown higher. Search isn’t just about rankings anymore. It’s about how you…
We are all navigating a constantly changing search and AI landscape. As the ground shifts beneath our feet, marketers have never had a more critical time to evolve and stay…
Longtail keywords are becoming critical as search becomes more conversational with the advent of AI chat. Learn what longtail keywords are and how to win them here Why are Long…
We’re barely into 2025, and the transformation of search through AI is already reshaping how users discover and consume content. At BrightEdge, we’re closely monitoring these developments to help marketers…
We’re not even two months into 2025 and already we’re seeing how Google AI Overviews are transforming how users discover and consume content. At BrightEdge, we’re tracking these developments closely…
As we kick off 2025, the landscape of AI-powered search has undergone a seismic shift. With OpenAI’s December 2024 integration of SearchGPT into the free version of ChatGPT, and significant…
Black Friday/Cyber Monday 2024 marks a pivotal moment in search evolution — the first major shopping event where we could observe AI Overview behavior at scale outside of a lab…
October and November AI Overview Trends: What They Mean for Holiday Campaigns With Black Friday and Cyber Monday around the corner, we’re really looking forward to seeing how AI performs!…
Recent trends in Google AI Overviews (AIOs) are giving us fascinating insights into what we might expect for Black Friday and Cyber Monday this year. Our BrightEdge Generative Parser™ has…
August was a busy month for Google AI Overviews (AIOs), bringing significant changes in how AI-generated results are rolled out for searches across different industries and user types. From variations…
As we approach the final weeks of summer, BrightEdge has an exciting new resource to share with you! Today, we’re thrilled to launch the Ultimate Guide to SearchGPT! As I…
What a big month for AI Overview evolution July has been! We’ve witnessed some significant enhancements that appear to show Google is paying attention to what’s working with competitors. By…
OpenAI has just unveiled SearchGPT, a prototype AI-powered search engine that could revolutionize how we find and consume information online. For marketers who depend on search to connect with new…
It’s been over a month since Google officially rolled out AI Overviews to broader users. The transition from SGE to AI Overviews yielding some interesting changes that we anticipated and…
What a month it’s been for AI search technology! After almost a year of testing in labs, Google took the step we were all waiting for and began rolling out…
It’s been roughly two weeks since Google announced AI Overviews! BrightEdge Generative Parser™ has been tracking SGE for nearly 8 months now, and we’ve logged our findings in our Ultimate…
What a month it’s been for AI search technology! After almost a year of testing in labs, Google took the step we were all waiting for and began rolling out…
There’s a lot of evolution in AI search happening in April!. As we move into May, we are seeing strong signals that Google is refining SGE to go live. BrightEdge…
AI Optimization (AIO) is becoming increasingly important — and for good reason. Traditional search augmented with Generative AI like Google’s Search Generative Experiences are now being tested outside of labs…
The world of search is undergoing a massive transformation, driven by the rapid advancements in artificial intelligence (AI) and generative AI models. Like most, I have been closely monitoring these…
This has been an exciting past month in Generative AI and Search! We released exclusive findings on Perplexity. Our Generative Parser™ does more than just delineate the intersections between SGE…
There has never been a more exciting time to be in search than today. As the broader industry moves towards personalized, AI-informed search experiences, the $200bn search market is attracting…
In the digital marketing landscape, search is experiencing a profound transformation driven by Generative AI. Traditional search engines are being transformed by AI technologies, with features such as AI-generated summaries…