SEO news from around the world
We are all navigating a constantly changing search and AI landscape. As the ground shifts beneath our feet, marketers have never had a more critical time to evolve and stay…
Longtail keywords are becoming critical as search becomes more conversational with the advent of AI chat. Learn what longtail keywords are and how to win them here Why are Long…
We’re barely into 2025, and the transformation of search through AI is already reshaping how users discover and consume content. At BrightEdge, we’re closely monitoring these developments to help marketers…
We’re not even two months into 2025 and already we’re seeing how Google AI Overviews are transforming how users discover and consume content. At BrightEdge, we’re tracking these developments closely…
As we kick off 2025, the landscape of AI-powered search has undergone a seismic shift. With OpenAI’s December 2024 integration of SearchGPT into the free version of ChatGPT, and significant…
Black Friday/Cyber Monday 2024 marks a pivotal moment in search evolution — the first major shopping event where we could observe AI Overview behavior at scale outside of a lab…
October and November AI Overview Trends: What They Mean for Holiday Campaigns With Black Friday and Cyber Monday around the corner, we’re really looking forward to seeing how AI performs!…
Recent trends in Google AI Overviews (AIOs) are giving us fascinating insights into what we might expect for Black Friday and Cyber Monday this year. Our BrightEdge Generative Parser™ has…
August was a busy month for Google AI Overviews (AIOs), bringing significant changes in how AI-generated results are rolled out for searches across different industries and user types. From variations…
As we approach the final weeks of summer, BrightEdge has an exciting new resource to share with you! Today, we’re thrilled to launch the Ultimate Guide to SearchGPT! As I…
What a big month for AI Overview evolution July has been! We’ve witnessed some significant enhancements that appear to show Google is paying attention to what’s working with competitors. By…
OpenAI has just unveiled SearchGPT, a prototype AI-powered search engine that could revolutionize how we find and consume information online. For marketers who depend on search to connect with new…
It’s been over a month since Google officially rolled out AI Overviews to broader users. The transition from SGE to AI Overviews yielding some interesting changes that we anticipated and…
What a month it’s been for AI search technology! After almost a year of testing in labs, Google took the step we were all waiting for and began rolling out…
It’s been roughly two weeks since Google announced AI Overviews! BrightEdge Generative Parser™ has been tracking SGE for nearly 8 months now, and we’ve logged our findings in our Ultimate…
What a month it’s been for AI search technology! After almost a year of testing in labs, Google took the step we were all waiting for and began rolling out…
There’s a lot of evolution in AI search happening in April!. As we move into May, we are seeing strong signals that Google is refining SGE to go live. BrightEdge…
AI Optimization (AIO) is becoming increasingly important — and for good reason. Traditional search augmented with Generative AI like Google’s Search Generative Experiences are now being tested outside of labs…
The world of search is undergoing a massive transformation, driven by the rapid advancements in artificial intelligence (AI) and generative AI models. Like most, I have been closely monitoring these…
This has been an exciting past month in Generative AI and Search! We released exclusive findings on Perplexity. Our Generative Parser™ does more than just delineate the intersections between SGE…
There has never been a more exciting time to be in search than today. As the broader industry moves towards personalized, AI-informed search experiences, the $200bn search market is attracting…
In the digital marketing landscape, search is experiencing a profound transformation driven by Generative AI. Traditional search engines are being transformed by AI technologies, with features such as AI-generated summaries…
This week, Google is introducing a change to Core Web Vitals, notably introducing the Interaction to Next Paint (INP) metric, which is set to replace First Input Delay (FID). As…
At BrightEdge, our Generative Parser TechnologyTM has provided us a front-row seat to the evolving landscape of Google’s Search Generative Experiences (SGE). This is a pivotal moment for observing Google’s…
Over the past year, it’s become apparent Generative AI has the potential to transform entire industries. This could not be more true for enterprise SEO. On one side, search engines…
SEO is a continuous process that needs regular attention and updates. It’s not just about keeping your content up to date with the latest search trends but also adapting to…
The field of online search is set for a seismic change in 2024. The shift to Search Generative Experiences (SGE) is not just Google’s next algorithmic change. It’s the Search…
As a marketer, social media represents a double-edged sword. On one hand, you have the opportunity to target your marketing more precisely than has ever been possible in the past.…