With the development of artificial intelligence, one of its algorithms highlights this year is its ability to generate text. However, along with its advancement, publishers face many challenges, particularly concerning AI content detection.

As AI content generation becomes increasingly more sophisticated, it’s also easier to manipulate information, generate false content and even conduct unethical campaigns. Consequently, challenges, including implications of reliable information sources, mistrust and a decline in the quality of public speech can occur.

For this reason, it’s crucial to develop effective strategies and reliable tools that enable publishers to detect AI content and limit the impact of false AI content to maintain the authenticity of information. 

Challenges To Detect AI Content for Publishers

While 75% of publishers are confident that AI is essential for their business’s success in the next three years, there are also some challenges. 

1. Accuracy of Tools

Since the introduction of AI assistance tools, they have undergone regular updates. Therefore, AI detection tools are constantly in progress. There is no 100% accurate tool to detect AI text. 

However, many tools can detect AI content accurately to some extent.

There are always chances of false positive (human text flagged as AI content) or false negative (AI text undetectable) results, so we can’t rely on these tools blindly.

2. Plagiarism Issue

One of the main challenges that publishers face is that AI-generated text can have significant plagiarism. AI algorithms are designed in such a way that they generate information from the existing data on the web and replicate it similarly. So, if you’re publishing AI-generated content, there is a high risk of plagiarism.

3. Evolving AI Technology

As we know, AI technology is constantly evolving and its algorithms undergo regular updates. Due to this, AI content detection tools need regular updates in their algorithms. If these tools aren’t upgraded, detecting AI content can be challenging.

With recent advancements, AI tools are becoming way more sophisticated as their quality is improving with time. Now, it’s difficult to differentiate between human text and AI-created text, posing a bigger challenge for detection.

4. Lack of Resources

Publishers with limited resources may find it challenging to detect AI content. The most authentic and reliable AI detection tools are costly, and many people can’t afford monthly subscriptions. 

According to a report, 60% of publishers don’t have AI content detection tools and due to their low budget, many don’t hire a dedicated professional to review their content.

5. Google’s Stance on AI-Generated Content

Google ranks original high-quality content that aligns with its E-E-A-T algorithm (expertise, experience, authoritativeness and trustworthiness). 

If AI content is inappropriate, redundant or low in quality, Google can penalize your website. Also, AI models replicate information from the existing content, so your content can be at risk of being plagiarized. This is against Google’s guidelines and your website will be at risk due to low authenticity.

As long as the content is high quality, user-friendly and meets Google’s guidelines, it doesn’t matter whether it’s AI or human text; it definitely ranks.

6. Human AI Hybrid Content

Some of the latest AI language models possess the ability to produce high-quality content similar to human-written content. Due to this reason, distinguishing AI content from human text is becoming increasingly challenging. 

Also, writers use AI to assist them in writing and it becomes difficult to detect AI content when it’s of high quality and well-integrated.

7. Legal and Ethical Considerations: 

Publishers can face legal and ethical dilemmas in dealing with AI-generated content. There can be copyright issues or biased and inaccurate information. To ensure fairness, publishers must take measures against harmful biases and misinformation in AI content.

8. Lack of Transparency and User Acceptance

Although AI is advancing in every aspect, users still prefer human-created content. That’s why AI content may face skepticism from such users.

People are concerned about the accuracy, authenticity and credibility of AI-generated content as it lacks transparency compared to human content. So, publishers need to publish transparent, original and valuable content to build their audience’s trust.

9. False Information and Propaganda

Publishers can face many challenges as AI can generate articles on false information with a greater speed, which has never happened before. The real challenge arises when this information is used to support a false narrative or deceive someone. 

With the emergence of AI technology, there is a huge increase in deep fakes, leading to potentially alarming situations among people.

How To Detect AI Content Accurately? 

It’s quite challenging to detect AI text, but with a keen eye and careful inspection, you can know whether the content is automated or human-written. Here are the best methods to trace AI-generated content.

Check for any repetition patterns.

One of the most obvious signs of AI text is the repetition of words, phrases or sentences. AI models identify patterns and replicate them as closely as possible. As you go through the text, you’ll find the same sentence structure and pattern is used throughout the whole piece of writing.

Look for unusual words.

AI content has many unusual words not used in natural language. These uncommon words can be a sign that content is AI-generated. 

Identify a lack of emotions.

AI algorithms are designed to replicate human writing but omit emotional words and phrases integrated into natural language expressions. However, the latest AI language models are good at mimicking human writing style, so this tip is not as reliable for detecting AI content as the others.

Check out coherence

At first, AI-generated articles may look coherent. But upon close inspection, you’ll find many structural issues. The natural transition between ideas and topics seems absent. AI content doesn’t follow grammatical rules or basic pronunciation.

Research author’s background

If you suspect content is AI-generated, look for the author’s background for more information. You can go for a quick Google search to find out the author’s past work.

If you can’t get any traceable background and the author’s past work doesn’t relate to the content in question, it’s probably AI-written. However, most people hire ghostwriters, so you should not rely solely on this sign.

Check out statistics and facts.

When you notice the details in AI-generated articles, it may gloss over facts and figures. AI language models, including the latest Open AI models, are not current; they are trained on previous data from April 2023 and back.

Still, some AI tools can generate stats and facts; if you notice any inconsistencies, the article is likely to be created by AI.

Use plagiarism checker

AI content is taken from other sources across the web. So, using a plagiarism checker should give you an indication of whether the text is copied or not. If flagged for plagiarism, there is a high chance of this content being AI-generated.

AI Content Detection Tools

Manual inspection can help you detect AI-written articles to some extent, but they are not completely accurate. For more accuracy, you can pass the content through an AI checker for satisfaction.


As artificial intelligence technology evolves rapidly, the latest language models can create text that closely resembles human writing, making it challenging to distinguish between AI-generated text and human-written content.

AI detection tools have their limitations to detect AI-written content and as newer and updated language models emerge, tools may struggle to keep up. To detect AI content accurately, we need more sophisticated and advanced tools to combat false information generated by AI.

In short, the most accurate way to detect AI content is by combining technological efforts and human analysis. By doing so, we can overcome the challenges posed by AI content.


Can AI content detectors be wrong?

AI content detectors are imperfect; they may give false positive results, so you can’t rely completely on AI detectors.

How do you detect AI-generated articles?

The most authentic way is to pass AI content through plagiarism checkers and AI detection software tools. AI content may look outdated along with possessing “AI-ish” features. Don’t forget to do a manual analysis.

How does AI affect publishing?

While AI is beneficial in many ways, it poses a risk of automation in publishing, reducing the number of human publishers and editors. This could result in a lack of creativity, diversity and quality in writing.

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By Margaret Blank

At the moment I am an expert-analyst in the field of search engine optimization, leading several projects and consulting on website optimization and promotion, I am actively involved in various thematic seminars and conferences.

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