Category: General SEO

Keywords are vital in creating comprehensive and effective search engine optimization (SEO) or site optimization plans. They help with web…

Every good website needs unique title tags and meta tags or, more simply, descriptions with keywords. They not only help…

Paul Smyth, the Head of Digital Accessibility at Barclays, believes that the need for web accessibility is justified. It is…

The digital age is progressing at warp speed. All around us, we’re seeing a shift from physical stores to eCommerce…

Artificial (AI) in marketing and business: What innovations has it brought? Even before the COVID-19 pandemic, marketers were working with…

Duplicate content can bring down your website ranking and affect its domain authority (DA) scores. While Google may not directly…

It’s always a good idea to supplement your organic digital marketing efforts with an effective paid campaign. Paid ads can…

There’s a lot of focus on achieving balance these days. From juggling personal and professional lives to mastering complex yoga…

The eCommerce industry has developed tremendously over the last couple of years. This development was triggered by the global pandemic,…

Ranking number one in Google’s search results is the epitome of search engine optimization (SEO) success. Right? Except this isn’t…

Are you looking for a life-proven, evergreen and performance-boosting search engine optimization (SEO) tactic? There is one that will never…

All non-human traffic that accesses a site is referred to as bot traffic. Your website will eventually receive visits from…

At its most basic form, search engine optimization (SEO) revolves around a few pillars. One of these is content marketing.…

Cookies have been around for a long time. You probably remember them from your last Internet browsing session: small text…

Do you run ad campaigns on various platforms?  Google Ads and Facebook are two of the biggest advertising options in…

Until recently, there was evidence that a domain name had a major impact on its SEO or search engine optimization…

Is it fair that digital channels make up most of your current marketing efforts? Possibly. You should be capable of…

Search engine optimization (SEO) has become a crucial part of marketing strategy for businesses around the globe, which means every…

The purpose of your website is to accomplish your business goals, which should include getting your audience interested in your…

Search engine optimization (SEO) is a technique by which you can increase your ranking on search engines. An SEO-based website…

Website plays an essential role in a brand’s success. It acts as a portfolio for a brand from a consumer’s…

The importance of a search engine optimization (SEO) audit was very low at the beginning of the SEO industry. No…

Companies invest lots of resources in search engine optimization (SEO) to increase their website’s visibility by incorporating Google’s algorithms to give the…

As a business owner, you appreciate the pivotal role of the internet in your sales. Most clients check online platforms…

People today consume more content than ever. Whether it’s browsing news online, reading their favorite blog or perusing the reviews…

The sole purpose of market research is to learn more about your customers, make the best business decisions and improve…

We are pretty sure that you already know about one of the most effective link-building tactics there is: guest blogging.…

Businesses on Instagram may not have an SEO specialist, but they implement search engine optimization (SEO) intuitively. Moreover, SEO is…

Most search engine optimization (SEO) specialists aspire to reach no. 1 in Google rankings, but Google usually changes its design…

Meta descriptions and keywords are critical for successful website development, promotion and traffic acquisition. Furthermore, it is through these components…