What triggers an AI Overview? What types of queries are most likely to generate an AIO, and which are relatively safe? Can we predict where AIOs will appear, and even…

Last year’s Ahrefs Evolve was about surviving Google’s updates. This year? We barely talked about algorithms. Instead, more than 500 marketers gathered and listened raptly as every conversation circled back…

Get the week’s best marketing content We analyzed our Brand Radar database of 108 million AI Overview queries to see which countries have the most AI Overviews present in Google…

Your brand presence shouldn’t depend on luck, algorithms, or guesswork. It should be built and improved with precision so you show up in all the places that matter, exactly as…

An AI visibility audit provides a structured approach for search and brand teams to assess how their brand shows up on platforms like Google’s AI Overviews, ChatGPT, and Perplexity. It…

Ask ChatGPT, “How much does SEO cost?” and you’ll likely see Ahrefs cited as a source. Ask Claude about email marketing benchmarks, and Mailchimp’s data appears. Search Perplexity for project…

Recently, a LinkedIn post claimed that you could replace paid SEO tools with just a handful of ChatGPT prompts and save $8,400 annually. The post exploded. 500+ likes, 400+ comments,…

Not every blog post you publish will rank in search engines. Even if you’ve done keyword research and written great content, it’s not always possible to get things right on…

I analyzed the top 1,000 pages ChatGPT cited in September 2025 using Ahrefs Brand Radar, to understand what types of content AI is referencing right now. You can repeat this…

How many clicks and impressions come from rankings beyond Google’s first page? To find out, we analysed 458 billion clicks and 17 trillion impressions from Google Search Console. Our findings…

With the recent launch of our remote MCP server, anyone can now chat directly with Ahrefs data to get actionable SEO insights. MCP, which stands for Model Context Protocol, is…

Get the week’s best marketing content You don’t need another debate about whether optimizing for AI counts as SEO. You need to know what to actually do. This checklist combines…

Get the week’s best marketing content You don’t need another debate about whether optimizing for AI counts as SEO. You need to know what to actually do. This checklist combines…

Newsletters are hot again. The media has dubbed it the “Substack revolution.” Journalists, venture capitalists, marketers—it seems like everyone is starting a newsletter these days. But with more newsletters comes…

We’ve published 70 episodes of the Ahrefs Podcast. That’s almost 100 hours of content. But even if you’re our most loyal fan, there will still be plenty of insights that…

Brand mentions are to AI search what backlinks are to traditional SEO. Links tell Google who to trust; mentions tell AI systems who you are. Auditing your brand’s mentions is…

Brand mentions happen when people talk about your company online without necessarily linking to your website. They’ve always happened on social media, forums, news sites, and blogs. But now they’re…

We analyzed our Brand Radar database of 9.6 million ChatGPT queries to find the most visible, pitch-worthy publishers in ChatGPT responses. Pitching these outlets means your brand gets in front…

The pros are of using AI for content are obvious: content gets done faster, cheaper, and often technically better. But there are cons, too, like the fact that AI-generated content…

UX and SEO are interconnected in more ways than many people realize. User interactions, also called UX signals or user signals, include things like clicks, scrolls, swipes, and mouse hovers.…

We’re all trying to figure out the future of content marketing. Thanks to generative AI, every part of our discipline is in flux: the tactics and strategies that yield great…

Millions of people still turn to Google for answers. But there’s also a growing number of people who are turning to AI assistants like ChatGPT, Claude, and Perplexity directly for…

Visibility in AI search is still in its early stages, which means you’re not late to the game—you’re actually early. Most businesses haven’t even started tracking their AI mentions, let…

SEO has undeniably changed. To stay discoverable in search, AI, and beyond, brands now need to track visibility in AI Overviews, chatbots, and LLM responses. And that’s where Ahrefs’ Brand…

Traditional search tracking is built on a simple promise: type a query, get a result, and track your ranking. AI doesn’t work that way. Assistants like ChatGPT, Gemini, and Perplexity…