We studied the traffic of 3,000 websites to better understand the size and make-up of AI traffic—including how much of it is being sent, the most common referral sources, and…

Content optimization tools make writing and ranking top-quality content a whole lot easier. That goes double for the latest generation of AI-powered tools. Great optimization tools can identify missing topics…

There are tons of tools promising that they can tell AI content from human content, but until recently, I thought they didn’t work. AI-generated content isn’t as simple to spot…

Onboarding an enterprise SEO platform can be a long and difficult process. Getting rid of a bad solution once it’s integrated into your systems can be even harder. Make sure…

An SEO topical map is the roadmap for your website’s content strategy. Its core function is to organize your website’s content in a clear hierarchy of topics and sub-topics. It…

A backlink gap analysis is the process of finding great links your competitors have that you don’t. It involves evaluating your competitors’ quality of backlinks and deciding if similar links…

AI can write, but let’s be honest; it can also sound (dare I say) robotic. Without a clear process, AI-generated content can feel generic, miss SEO opportunities, or just not…

In October 2024, we organized a sold-out, 500-person conference called Ahrefs Evolve in Singapore. We’ve already covered how we planned the event from start to finish and how we promoted…

Google has said links are less important than they used to be, and most SEOs have come to accept that as true. Our findings indicate that this is true overall,…

Brand awareness is one of the “fuzziest” growth channels. And when things get fuzzy, you need concrete ways to prove your time and investment is paying off. Below I’ve laid…

Get the week’s best marketing content We ran this study to find out if running paid ads cannibalize organic traffic or not. Most SEOs are against bidding on branded terms…

I tested the most popular AI image generators to discover their greatest strengths and weaknesses. At Ahrefs, we have a team of extremely skilled (and very human) designers, but not…

Get the week’s best marketing content These are the 100 most expensive keywords on Google Ads, along with their monthly search volume and cost per click (CPC). 100 most expensive…

During my flat-sharing days, I had a housemate that would follow me room to room, chattering away for hours—even when I hid in the bathroom for some peace, he’d monologue…

Last year, we ran Ahrefs Evolve: a sold-out, 2-day, 500-person conference at Pan Pacific Orchard in Singapore. I interviewed Shermin Lim, our events marketer, to find out how we marketed…

We’ve analyzed 2,500 startups to identify the fastest-growing companies in search over the last year. 2024 was an especially challenging year for startups. Investors exerted extra caution in the face…

Back in the day, I ran a couple of semi-successful affiliate websites. I even once ranked #1 for “best protein powder.” This was a pretty lucrative keyword given its commercial…

In May 2020, during the height of the COVID pandemic, Ash Young started an ecommerce store selling car mats in the UK. His goal was to hit £1M in sales…

Calculators are the unlikely tactic savvy website owners are using to drive hundreds of thousands (and sometimes millions) of clicks from Google to their websites. In this article, I’ll share…

I rigorously tested the most popular AI search engines to discover their strengths and weaknesses. I ran this test for two reasons: As a human being, I want to use…

We’re not exactly short on AI content creation tools as we head into 2025—in this list, you’ll see some ol’ faithfuls, and some that are hot-off-the-shelf. In any case, they…

We recently concluded Ahrefs Evolve: a sold-out, 2-day, 500-person conference at Pan Pacific Orchard in Singapore. The Ahrefs team at Evolve It wasn’t just a conference; it was an entire…

You don’t have to be the next James Bond to start PPC spying—all you need is a license to Ahrefs. In this article (for your eyes only), I’ll share what…

But often, brand monitoring is more than just responding to comments that mention your brand—it’s about understanding customer sentiment and using feedback to shape your brand reputation in real-time. Whether…