Google Thinks AI Mode Is Good for Users, but the Content Isn’t Good Enough to Rank in Google
I set up some tests over a month ago to see if Google would rank content generated by Google AI Mode in the organic search results. Spoiler: it did not…
15 Marketing Conferences to Attend in 2025
Conferences are a great excuse to meet other marketers, learn cutting-edge tactics, and just simply hang out and make friends! Even better if it’s on your company’s dime. Here are…
AI Overviews Cite AI-Generated Content More Than Human Writing
AI Overviews are AI-generated content, which means they can contain hallucinations. Google uses “grounding” to improve their accuracy, but according to our research, AI Overviews are more likely to cite…
Does Being Mentioned on Highly Linked Pages Influence AI Mentions?
Get the week’s best marketing content Does being mentioned on highly cited web pages lead to more mentions in AI assistants? I’m defining highly cited web pages as those with…
Google Seems More Biased Towards Big Brands Than ChatGPT and Perplexity
Get the week’s best marketing content Does being mentioned more on the web lead to more mentions in AI assistants? I’m defining mentions as the number of web pages that…
AI-Generated Content Does Not Hurt Your Google Rankings (600,000 Pages Analyzed)
In 2023, Google published a blog post stating that they’re not against AI content: If you think about it, there is no clearer signal than the fact that Google has…
The Medicai + Ahrefs Success story
Medicai used Ahrefs to accelerate their organic traffic against their competitors using a combination of programmatic and content-based strategies. Get an account for Ahrefs. Everyday once you wake up, open…
Does Being Mentioned on High Traffic Pages Influence AI Mentions?
Get the week’s best marketing content Does being seen more on the web lead to more mentions in AI assistants? I’m defining “being seen” or web visibility as the estimated…
The 8 Best AI Detectors, Tested and Compared
We recently launched our new AI detector. For almost any webpage, you can analyze the likelihood that AI was used to create it, highlight AI-generated sections of text, and even…
How to Build a Website (Start to Finish, With Walkthroughs)
You don’t need to be tech-savvy to build a website. With AI, you can bypass coding, hiring a developer, or staring at a blank page for hours. You can automate…
The new Search Console Insights report is here | Google Search Central Blog | Google for Developers
The new Search Console Insights report is here Stay organized with collections Save and categorize content based on your preferences. Monday, June 30, 2025 Following a long period of testing…
The Lean Guide to Product Research
Ever had a brilliant product idea but felt stuck, unsure if anyone would actually buy it? You’re not alone. Many aspiring entrepreneurs believe that product research is a complex and…
AI Traffic Has Increased 9.7x in the Past Year
Though still custom event tracking in Web Analytics). I wanted to see if other sites were experiencing any AI traffic growth–especially now that zero-click search has taken hold. We decided…
Domain-Level Link Metrics May Not Be Good Predictors of AI Search Mentions
Going into this study, I suspected that domain-level link metrics would not be a good predictor for mentions. I was expecting Google AI Overviews to show more of a correlation…
AI Visitors Visit Fewer Pages and Bounce More Often Than Traditional Search Visitors
Google is forever telling us that AI search is better quality… When they get to a decision to click out, it’s a more highly qualified click… What we hope to…
80+ Up-to-Date AI Statistics for 2025 (No Stale Sources)
AI is all anyone can talk about right now–and for good reason. It’s on track to drive change at a scale we haven’t seen since the industrial revolution. But in…
The Expert-Reviewed Guide to Automotive SEO
I became interested in automotive SEO after buying a new car and getting some repairs done on my old one at the same time. I found the dealerships and repair…
My Exact 7-Step Framework for Brand SEO (With Templates)
Branding wasn’t something SEOs traditionally thought much about. The real wins were in non-branded keywords, where the traffic and conversions lived. However, that changed when Google and OpenAI turned most…
Websites With More Organic Search Traffic Get Mentioned More in AI Search
I don’t think this result will come as a surprise to anyone. Websites that get more traffic in traditional organic search also get mentioned more in AI Search. Popular sites…
Community Speakers and a New Format | Google Search Central Blog | Google for Developers
SCL Deep Dive APAC 2025: Community Speakers and a New Format Stay organized with collections Save and categorize content based on your preferences. Monday, June 23, 2025 We hope you’re…
10 Real-World Lessons from 14 Markets
Localizing done right can deliver serious value. Done wrong, it becomes a black hole of resources with little to show for it. To help you get it right, I turned…
A Beginner-to-Pro Blueprint in 4 Weeks
For Gen Zs, TikTok isn’t just a social feed. It’s a search engine: Nearly 1 in 10 Gen Zers are more likely to rely on TikTok than Google as a…
Here’s Who Gets Favored & Who Gets Shunned in the New Era
AI assistants are rewriting the rules when it comes to visibility on the web. The websites they mention are chosen based on different criteria than traditional search rankings. Instead of…
AI Bots Are Closing in on Search Engine Bots
The web is being crawled more than ever, but it’s no longer just search engines doing the crawling. AI bots are soaking up all the data they can to train…
AI Content Is 4.7x Cheaper Than Human Content [+ New Research Report]
We surveyed 879 marketers to understand how generative AI is changing content marketing: the workflows, the costs, the results…and the risks. In this article, we’re looking specifically at the costs…
Welcome to Zero-Click Search. Please Leave Your Traffic at the Door.
A zero-click search is when someone Googles a question and receives the answer right away, without needing to click or visit any other websites–including yours. This sits at odds with…
The Great Decoupling (or Why Your Clicks Are Down and Impressions Up)
If your Google Search Console chart looks like an open-mouthed crocodile, with clicks plummeting as impressions soar, here’s why. The roll-out of AI Overviews now creates two opportunities for top-ranking…
Websites Using AI Content Grow 5% Faster [+ New Research Report]
We surveyed 879 marketers to understand how generative AI is changing content marketing: the workflows, the costs, the results…and the risks. In this article, we’re looking at the performance of…
0.5% of Visitors Drove 12.1% of Signups
Search engines keep telling us traffic from AI search is better quality, but is it? At least for Ahrefs, this channel has the highest Conversion / Visit ratio. AI search…
Content Marketing Analytics, Without the Fluff
Figuring out if your content marketing works is really tough. Even though we have better analytics tools each year, it’s still hard to know exactly how our content leads to…