Looking ahead to MozCon 2024, we’re unveiling the first 15 speakers who will be taking the stage come June. Source link

SEO of all stripes can honestly be confusing, filled with acronyms, guidelines, and weird-seeming rituals, but here’s the good news: almost nobody knows how to provide great customer service better…

Now we know which aspects of the digital PR process we shouldn’t be using AI, what are the best practices we can keep in mind moving forward to ensure our…

The topic of Artificial Intelligence (AI) and ChatGPT has dominated headlines over the past year. With the widespread adoption of ChatGPT, a chatbot from OpenAI that has reportedly reached 100…

Questions are useful on many levels, from audience research to conversion optimization and product development As far as SEO is concerned, optimizing for questions helps you develop better-targeted copy and…

Here, you will learn how to direct ChatGPT to extract the most repeated 1-word, 2-word, and 3-word queries from the Excel file. This analysis provides insight into the most frequently…

4. Dial into the right audience for genuine insights Your survey responses should come from topical experts. Since it’s a representative sample, clean the data to weed out unqualified responses.…

You might also see a message letting you know that the URL can appear on Google, but there are problems that need to be fixed. If there’s a problem with…

The first is critical thinking. When we built a tool at my last role, we came to realize that SEOs really, really struggle with just basic crunching of information and…

You’ll note in the above that Google is disclosing that there is a store nearby (1.3 miles away from what I’m guessing is the city centroid), and could this be…

Any good SEO knows it’s not productive to point out issues without offering solutions. So, let’s look at the options we can bring to web developers to improve our JavaScript…

Whether you opted into automatic migration or updated GA4 manually, you’ll likely still have some changes to update, both to the data itself and for the stakeholders who review the…

You can now use this list of keywords to inform your content strategy. Create targeted and relevant content around these keywords to improve your site’s search engine visibility. Remember that…

The last step is scrutinize. So this is the review period. What’s really exciting is there is a very near future where GPT is gonna be able to do this…

Q: What are the main goals of location/city landing pages? A: Location and city landing pages can best be thought of as a form of customer service. These pages have…

Outsourcing tasks is an effective strategy for managing your workload when faced with budget and time constraints. Outsourcing frees up your time to focus on core tasks, brings in expertise…

With keyword mapping, you can outline the creation of highly relevant and targeted content for specific keywords. It improves internal linking and ensures content relevance. This will help you avoid…

Explore the imminent paradigm shift in search behavior as explicit context explodes in SEO queries. Source link

Custom images, like infographics or pictures with words or objects superimposed, can also drive strong performance. Blurry or out-of-focus images can lead to poor CTRs, along with unengaging images that…

Again, we lead with a Places Pack (not shown) and the same local mall (to be fair, it’s a nice mall), followed by a number of specific brands selling kid’s…

Know who you/the client is talking to: Caveat: This is 1000% not as powerful as conducting research directly with your target audience via a client discovery session, user focus group,…

Indexation strategy Indexation is the less glamorous but all too critical side of user-generated content. While UGC can be a catapult in scaling SEO, it’s a matter of surfacing the…

Discover five actionable tips to improve your approach to SEO auditing for greater success in this Whiteboard Friday. Source link

I was delighted to learn that 62% of respondents already have an ethical framework. Before I get into more details, I want to define what I mean by ‘Compliance, Privacy,…

Promote this content: 1. Absolutely correct contact information It’s a preventable loss when a customer misses the chance to shop with you because they encountered incorrect basic business details on…

How is bounce rate defined in GA4? Now that we’ve established how Universal Analytics defined bounce rate let’s turn that idea completely on its head. On July 1, 2023, Universal…

Final way I recommend using ChatGPT for SEO is really creating your custom tools. I think one of the biggest powers is that ChatGPT is going to empower us to…

I had two key inspirations for taking a thorough approach to this guide. The first was all of the local business content marketing FAQs I’ve identified over a twenty-year career…

The above KPIs can help you show your progress, but it requires the right methods and data tracking. To help you get started, consider the following SEO tactics to build…

4. Schedule reviews and refreshes for dated content It can be tempting to disregard content once it’s on your website and bringing in traffic, especially when it performs well initially.…