The formula for calculating ROI is so simple that I’ll share it right here, in the article introduction: ((Return from content − cost of content) / cost of content) *…

There are too many content marketing metrics out there. But we know which ones are actually used (we asked on LinkedIn and X). To organize things a bit, we’ve organized…

Tuesday, March 5, 2024 Today we announced the March 2024 core update. This is designed to improve the quality of Search by showing less content that feels like it was…

Monday, March 4, 2024 We’re excited to announce a Search Central Live event in Bucharest, Romania on April 4, 2024. Search Central Live is our global Google Search event series…

For many SEOs in agency, in-house, or enterprise roles, 20% of their job is actually doing SEO, the other 80% is about soft skills like getting buy-in. I always say…

Toxic backlinks are links that some SEO tools say could hurt your website’s Google rankings. The implication is that you should disavow them to keep your site safe. But there’s some…

Learning SEO doesn’t have to break the bank. There are plenty of quality free SEO courses teaching everything from the basics to keyword research to link building. Here are ten…

People use mental models to comprehend reality, solve problems, and make decisions in everyday life. SEO is not an exception here, yet it’s not a topic you often hear about…

I’ve used Ahrefs since 2016. I thought I was a power user, but since joining the team, I’ve discovered a bunch more use cases that I can’t imagine living without.…

Tuesday, February 20, 2024 In 2022, Google expanded support for Product structured data, enabling enhanced product experiences in Google Search. Then, in 2023 we added support for shipping and returns…

How can you prove to your boss, client, or other stakeholders that you’re not wasting your time with your SEO efforts? The best way is to share regular SEO reports…

Thursday, February 15, 2024 Following our latest update on our preparations for the Digital Markets Act (DMA), we’re sharing more details about what publishers can expect to see in regards…

At Ahrefs.com we’ve got 9.7k cases of multiple rankings. It’s when a site ranks for a keyword with more than one page. Now, classic SEO theory says that if you rank…

So, you’ve got some bad backlinks? Maybe you’ve paid for some shady links, or a competitor has targeted your website with link spam. Whatever the cause, you’ll want to know…

SEOs have access to so much data that sometimes, it’s hard to know what to do with it all. I’ve been experimenting with visualizing Ahrefs data using GPT-4, so I…

For a few hundred bucks, you can hit the big red “publish” button and use generative AI to write every article you’ve ever wanted to write. It’s sorely tempting. But…

Marketing is full of things that can be measured (known as metrics), but not all metrics make good key performance indicators. To choose the right KPIs: Tailor them to your role.…

Friday, February 2, 2024 We refreshed our SEO Starter Guide to better fit its namesake (you guessed it): a starter audience. Print version of the SEO Starter Guide cca. 2014;…

If you’re an Ahrefs user, you can combine our data with ChatGPT to improve your SEO. Here are some of the best use cases. 1. Fill missing subtopics in existing content If…

Thursday, February 1, 2024 Leer en español We’re excited to announce that Search Central Live is coming to Buenos Aires on March 5, 2024. Following successful events throughout the world…

Thursday, February 1, 2024 Leia em Português We’re excited to announce that Search Central Live is returning to São Paulo. Following our successful events last year, we’re continuing our mission…

Ranking in Google is the same (or at least very similar) for everyone. That’s why it’s essential to have an SEO plan template you can use time and time again. So……

Product pages are where the final decision to purchase a product is made. By optimizing them for SEO (and adding a sprinkling of UX), you’ll increase the chances of attracting…

Here’s a 5-minute, beginner-friendly introduction to each of them. Organic traffic data refers to how often people visit your website through unpaid search results. Key data How to get it…

Everyone in SEO uses ChatGPT. But even after all these months, I still see many folks using it wrong. Let’s explore three common mistakes and how you can fix them. Mistake 1:…

Get the week’s best marketing content Isn’t the web a wonderful place? You asked for types of SEO, and well, your wish is my command. Here are all SEO types…

The SEO industry is over 20 years old at this point. And it comes as no surprise that many of us are parents to little kids. I myself am a…

Buying a website can help you reach a new audience, get a foothold in a new market, expand your business online, or earn “passive” income. It’s a similar, yet simpler,…

Enterprise SEO metrics are key performance indicators (KPIs) used to measure the effectiveness of your SEO efforts. Monitoring these metrics helps you prove value and shows the success of your…

Put simply, a headless content management system (CMS) separates a website’s content from its design and code. It functions differently from a traditional CMS, like WordPress, and therefore requires different considerations…