Category: Link Building

At BrightEdge, we have always believed that AI holds the key to addressing many of the complex challenges marketers face…

Since BrightEdge began and launched the industry’s first Enterprise SEO platform, we have been pioneering how our marketers approach SEO.…

The digital marketing landscape is undergoing a significant transformation, driven by advancements in artificial intelligence (AI) technologies. The recent Google…

Organizations that prioritize SEO have seen undeniable success despite the challenges posed by marketplace changes over the last two decades.…

The SEO landscape is always evolving and the beginning of 2023 has been no different! While not every update or…

Artificial Intelligence (AI) has revolutionized how marketers approach their strategies for a long time. From IBM’s Watson and Google’s RankBrain,…

Search engine optimization (SEO) is a channel embraced by organizations of all sizes, and according to recent surveys, it’s one…

As the deadline for the Google Analytics 4 (GA4) update approaches, many organizations are faced with the decision of whether…

  One of the biggest challenges of international SEO is that search engines like Google often display different results to…

Happy October, all! We’re here to share with you some updates that happened in the search world over the last…

The way search engines index sites hasn’t changed substantially over the last three decades.  While it is important for web…

Short-Form vs. Long-Form Content: What Do Search Engines Want? Which is better for ranking in search engines, long or short…

Optimizing for intent leads to increased performance across the board, whether measured in terms of content engagement, rankings, or conversions.…

Believe it or not, website accessibility is often overlooked when it comes to strategic planning and SEO basics. According to…

On August 18th, Google announced the roll-out of a major algorithm change called the “helpful content update.” It has the…

To be in lockstep with Google’s algorithms, SEOs are now working with other teams to accomplish their goals, whether it’s…

What is it?   On August 18th, Google announced that it would launch an update to its search algorithm called the…

A well-executed search engine optimization (SEO) strategy helps you spread your brand message, promote your products, and speak directly to…

Summer is in full swing. However, it doesn’t look like the algorithm engineers at Google, Microsoft, and the like have…

Mobile search traffic has exceeded that of desktop since at least 2016. BrightEdge data shows that 62% of all web…

The previous two weeks have seen a number of interesting and important changes from Google, with particular relevance for marketers…

The addition of featured snippets to Google results pages represents one of the most significant developments in the evolution of…

Over the last several years, more alternative search engines have entered the market, taking away market share from global giants.…

It’s 2022 and we are no strangers to seeing our favorite celebrities raving about their preferred brands when scrolling through…

In the evolving world of search, we need to always be thinking about how our brands and our content can…

Over the last two weeks, Google has made several significant updates to Search Central documentation. It’s important to take note…

The world of search is abuzz with talk about Google’s first core update of 2022. And you may have seen…

In contrast to a hectic start to the month, which included a major algorithm update, the previous two weeks have…

Google announced its Page Experience update in 2020, and officially rolled it out between June and September of 2021. The…

In contrast to a hectic start to the month, which included a major algorithm update, the previous two weeks have…