“Once Per Session” Conversion Counting Method
An update to GA4 brings greater flexibility in conversion counting, allowing you to choose between two different methods. GA4 introduces a “once per session” conversion counting method, similar to Universal…
Google Hints At Improving Site Rankings In Next Update
Google’s John Mueller says the Search team is “explicitly evaluating” how to reward sites that produce helpful, high-quality content when the next core update rolls out. The comments came in…
Google Reveals Two New Web Crawlers
Google revealed details of two new crawlers that are optimized for scraping image and video content for “research and development” purposes. Although the documentation doesn’t explicitly say so, it’s presumed…
YouTube Unveils New Content And Ad Offerings At Brandcast
YouTube unveiled four new content and ad offerings at its 13th annual Brandcast at David Geffen Hall, Lincoln Center. Key announcements include: WNBA Friday night games: Google and Scripps Sports…
20 Web Directories You’ll Still Want To Use
Web directories, once tools for discovering websites in the early days of the Internet, have evolved over the past two decades. While the rise of Google led many to assume…
How to Optimize E-commerce Sitemaps with 1M+ Pages — Whiteboard Friday
Discover how to optimize your e-commerce website’s sitemap with Stevy’s six steps in this edition of Whiteboard Friday. Source link
10 Examples of Social Media Celebrity Endorsements That Paid Off Big Time
In a society fueled by social media readily available at the world’s lightning-fast fingertips, everyone’s connected. Trust in major media sources has hit an all-time record low; in fact, brands…
ChatGPT To Surface Reddit Content Via Partnership With OpenAI
Reddit partners with OpenAI to integrate content into ChatGPT. Reddit and OpenAI announce a partnership. Reddit content will be used in ChatGPT. Concerns about accuracy of Reddit user-generated content. Source…
Google Ads Restricts Brand Names & Logos From AI Generation
Google has provided details about the capabilities and limitations of its AI image generation tools for Google Ads. The clarification came after search marketer Darcy Burk expressed excitement about the…
11 Classic Examples Of Exceptional Jingle & Slogan Writing
The best copywriting makes an emotional connection that leaves your audience craving more. How can you make this sort of memorable impression on your target audience? The slogans and jingles…
All You Need to Know
SEO tracking involves regularly checking a set of metrics to evaluate a website’s performance in search engine results. Some of the most widely adopted metrics include keyword rankings, organic traffic,…
Google AI Overviews = Theft? Court Ruling Sets Precedent
Google’s bold new vision for the future of online search, powered by AI technology, is fuelling an industrywide backlash over fears it could damage the internet’s open ecosystem. At the…
14 Ways to Use AI for Better, Faster SEO
AI can make your SEO efforts faster, better, and more fun—if you know how to use it. Here are 14 practical ways to get faster, more efficient SEO results with…
Chatbots And AI Search Engines Converge: Key Strategies For SEO
A lot is happening in the world of search right now, and for many, keeping pace with these changes can be overwhelming. The rise of chatbots and AI assistants –…
16 Free Title Generator Tools For Writing Better Headlines
With audiences scrolling through content so quickly (on both search engines and social), an engaging headline is the first – and sometimes only – chance you have to capture their…
Building Brand Authenticity Through Community
One of a brand’s greatest gifts is its ability to communicate with its prospects and customers through social communities. These goldmines of customer sentiment and potential product or service positioning…
New Google AI Overviews Documentation & SEO
Google published new documentation about their new AI Overviews search feature which summarizes an answer to a search query and links to webpages where more information can be found. The…
Competing Against Brands & Nouns Of The Same Name
Establishing and building a brand has always been both a challenge and an investment, even before the days of the internet. One thing the internet has done, however, is make…
Cognitive Biases in SEO – Moz
And it is. SEO action tip Use power words in your titles and meta descriptions. Don’t overdo it, but see if you can sprinkle in words that give off trust…
Was OpenAI GPT-4o Hype A Troll On Google?
OpenAI managed to steal the attention away from Google in the weeks leading up to Google’s biggest event of the year (Google I/O). When the big announcement arrived there all…
Google Rolls Out New ‘Web’ Filter For Search Results
Google is introducing a filter that allows you to view only text-based webpages in search results. The “Web” filter, rolling out globally over the next two days, addresses demand from…
SGE Is Here. Google Rolls Out AI-Powered Overviews To US Search Results
At its annual I/O developer conference, Google unveiled plans to incorporate generative AI directly into Google Search. Additionally, Google announced an expansion to Search Generative Experience (SGE), designed to reinvent…
Does Google Give Big Sites An Unfair SEO Advantage?
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! The voices criticizing Google for killing small sites are shouting louder. Cases like HouseFresh or Retro Dodo garnered…
OpenAI Announces GPT-4o Omni
OpenAI announced a new version of their flagship language model called GPT-4o (that’s a letter “o” not a zero) that can accept audio, image and text inputs and also generate…
Should You Include FAQs On Product Or Category Pages?
This week’s Ask An SEO question comes from Aleksandar, who asks: “Is there a role for product Q&A for a fashion brand, which only sells its own branded products, besides…
Google’s Surgical Strike on Reputation Abuse
These aren’t easy questions. On the one hand, many of these sites do clearly fit Google’s warning and were using their authority and reputation to rank content that is low-relevance…
How To Increase Conversions With This 6-Step Analysis
This post was sponsored by DAC Group. The opinions expressed in this article are the sponsor’s own. To create websites and marketing campaigns that will increase conversions, you must understand…
Proximity Not A Factor For Local Service Ads Rankings
Google has clarified that a business’s proximity to a searcher isn’t a primary factor in how Local Services Ads are ranked. This change reflects Google’s evolving understanding of what’s relevant…
A Rotten Name For A Real SEO Issue
Google’s Lizzi Sassman and John Mueller answered a question about Content Decay, expressing confusion over the phrase because they’d never heard of it. Turns out there’s a good reason: Content…
Why Google Can’t Tell You About Every Ranking Drop
In a recent Twitter exchange, Google’s Search Liaison, Danny Sullivan, provided insight into how the search engine handles algorithmic spam actions and ranking drops. The discussion was sparked by a…
Google Warns Against “Sneaky Redirects” When Updating Content
When dealing with outdated website content, Google has warned against using certain redirects that could be perceived as misleading to users. The advice came up during a recent episode of…