SEO news from around the world
In a recent AGI House interview, Sergey Brin described Gemini as a system whose capabilities are not just evolving but integrating world knowledge across languages and modalities. He said the…
Welcome to the week’s Pulse: updates affect how you measure AI search visibility, whether you can opt out of it, and how the completed core update reshaped rankings. Here’s what…
Google has published documentation for a native link between Google Business Profile and Google Analytics, bringing local metrics like calls and direction requests into Analytics reports. The link may not…
What is NLWeb? Crystal Carter explains how the Natural Language Web uses the ASK protocol and your structured data to prepare your site for the agentic web. Source link
If you’ve been hunting for vibe coding examples that go beyond chatbots and “summarize this PDF” demos, this is where you’ll find them; along with an honest account of what…
Ann Handley posted something on LinkedIn last week that stopped me mid-scroll. She’s a Wall Street Journal bestselling author and one of the most respected voices in marketing, and she…
On the 1st of every month, the tool I built in Agent A, our new AI agent, pulls fresh data for five Ahrefs blog posts that run on data tables…
Launching a new website, whether it’s a redesign, replatform, or full CMS migration, is often treated as a milestone for a business. But for SEO teams, it can quickly become…
An analysis of SISTRIX visibility data by Aleyda Solis found a pattern in the final days of Google’s May core update. Sites that best fit a query’s intent, market, and…
Google Search Console now shows which of your pages appear in AI Overviews, AI Mode, and Discover. Here’s how to use that data. The post GSC’s New AI Overview Reporting:…
At Google I/O last month, the SEO industry waited for Google to launch AI Mode to the masses, and the fatalist viewpoint that it will end SEO. For the past…
Google is launching Search profiles, giving creators a page to pull their content together from different platforms. The profiles show articles, videos, and social posts in one place. People can…
Third-party sources play a major role in how AI systems understand and describe brands. For example, AirOps research found that 85% of brand mentions in AI search came from third-party…
We have always been approximating relevance. Every keyword list, every TF-IDF score, every editorial judgment about whether a page “covers the topic” has been an attempt to answer a single…
The UK’s Competition and Markets Authority has imposed a new conduct requirement on Google Search that will let publishers opt out of having their content used in AI search features.…
In a recent interview, Google’s CEO Sundar Pichai confirmed that sources and links will always be a part of the AI answers and when asked how he feels about a…
For this week’s Ask An SEO, the question asked was: “From a technical standpoint, what does ‘entity optimization’ actually mean beyond adding schema?” To answer this, first of all, let’s…
Most marketers treat AI search as a single channel and apply the same strategy across all platforms. However, each LLM retrieves, evaluates, and recommends content differently. If your brand isn’t…
When AI arrived in the marketing mainstream, it was accompanied by a persistent and scary narrative: The machines are coming for our jobs. On the surface, those fears might appear…
The agentic web is the layer of the internet where AI agents, acting on behalf of humans, discover, read, and transact with websites. It exists alongside the human web and…
Wednesday, June 3, 2026 Today, we’re excited to announce the launch of new Search Generative AI performance reports in Search Console, including dedicated reports for Search and Discover, to help…
Google is beginning to test two new Search Console features. One is a toggle that lets you control whether your site appears in generative AI Search features. The other is…
Google’s John Mueller responded to a question about whether Google’s guidance on LLMs.txt is contradictory. His answer shows why Google considers LLMs.txt speculative for now and why WebMCP, a Google-backed…
Google just shared more information to help us get our websites ready for agents. There is a new report from Lighthouse that anybody can run. You do not need external…
Microsoft announced Web IQ, a set of grounding APIs that let AI agents pull information from Bing’s search index. The company calls Web IQ “a search engine for AI systems.”…
Let’s start with the good news. Right at the beginning, Google confirms that: The best practices for SEO continue to be relevant because our generative AI features on Google Search…
“Is my Domain Rating good?” is one of the most common questions in SEO. The honest answer: it depends entirely on what you compare it to. Domain Rating (DR) is…
Google’s May core update is now complete. The company confirmed the completion on June 2 on the Search Status Dashboard. The update started May 21 at 8:40 AM PDT and…
A SISTRIX analysis of 3.8 million German-language ChatGPT responses found that citation patterns changed after ChatGPT began implementing GPT-5.5. The analysis, published by SISTRIX founder Johannes Beus, tracked 38 daily…
Many Google Ads accounts have a conversion tracking problem that is disguised as a strategy problem. The ad account in this case has every action labeled as a “conversion.” The…