MIT Research Shows The Shift Reshaping SEO Strategy
“Many of the truths we cling to depend greatly on our own point of view.” said Obi-Wan Kenobi. It came back to me this week when I read a LinkedIn…
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“Many of the truths we cling to depend greatly on our own point of view.” said Obi-Wan Kenobi. It came back to me this week when I read a LinkedIn…
Get the week’s best marketing content No AI search feature reaches more people than Google’s AI Overviews, which makes its sources some of the most consequential on the web. AI…
Get the week’s best marketing content Gemini is everywhere Google is, which makes the handful of sites it trusts surprisingly powerful. Google has folded Gemini into Search, Android, Chrome, and…
Get the week’s best marketing content Perplexity built its whole reputation on citing its sources, so the sites it leans on tell you a lot about how it answers. Unlike…
Get the week’s best marketing content Microsoft Copilot reaches deep into the everyday software people already work in, which makes the sites it trusts worth knowing. Copilot is woven through…
Anyone selling you llms.txt, content chunking, or AI-specific schema as the path to AI Overview citations has been wrong for 18 months. Google said so. But there is a wrinkle…
Get the week’s best marketing content Grok is xAI’s assistant, built directly into X, and that distribution gives it real influence. According to SpaceX’s May 2026 S-1 filing, 117 million…
Google CEO Sundar Pichai said Google has spent 25 years learning how to measure user satisfaction in Search, including engagement, sessions, return behavior, and bounce-backs, saying that those metrics help…
AI systems are now answering questions about your business. The problem is that they are often getting it wrong. Consider the typical situation. A brand’s products, services, expertise, locations, leadership,…
Most business owners assume that higher star ratings are linked to better business outcomes. A peer-reviewed study tested that assumption directly. Researchers Eddie Inyang and Juliana White surveyed 251 U.S.…
Amazon sued Perplexity over its Comet browser shopping on Amazon under user authorization. On March 10, 2026, a federal judge in the Northern District of California issued a preliminary injunction…