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Google hears the complaints about recipe pages getting too long, and suggests more concise pages might be better for users. This is stated by Google’s Search Advocate John Mueller during…

“Why are we losing traffic?” “How much is this dip in traffic costing me?” It’s a common question and concern facing SEO professionals, marketers, business owners, and stakeholders. And we…

Over the years, search engines like Google have utilized semantic analysis to more deeply understand human language and provide users with more relevant search results. For this reason, a single-keyword…

Out of all the ranking factors, reading level is one plagued with misconceptions from those within the SEO community (and those outside of it, too). Many tools integrate readability into…

The search results a person sees today may be influenced by things they looked up in Google weeks, months, or even years ago. A user’s past is said to follow…

Russia’s largest search engine, Yandex, issued a warning March 3, 2022 stating that there are two possible scenarios that could threaten continued operations. Yandex stated that it could operate for…

Multiple challenges surface when creating content for a finance company. Dealing with legalities tops the list, but there’s more. Much more. In working with multiple companies in the financial sector…

with Brock Cooper Ukrainian streets once filled with the laughter of children and hurried walks of people heading to work are now abandoned. Workers of all kinds have had to…

As a marketer, understanding how your leads convert is crucial. It’s easy to have a disconnect between capturing a user’s information online as a lead, and the end result of…

Marketers have more data available to us than ever before – and it’s never been more challenging to get to the heart of it. There was a time not that…

When you register a domain, the registrar has your identifying information. However, you can choose domain privacy protection if you don’t want the names, addresses, phone numbers, etc. of website…

Google confirms the page experience update finished rolling out to desktop search results. Now it’s time to assess the impact. The update started rolling out on desktop on February 22,…

Proving ROI for SEO isn’t easy. It’s one of the main reasons people are not as bought into SEO as they are with other marketing channels. It’s not like paid…

When brands like JP Morgan, Nike, Playboy, Adidas, and McDonald’s enter the metaverse, do we all jump in? Or are we already in, and we don’t even realize it? Image…

Do you know which SERP features are trending in your industry? Is your business showing up in those SERP features? Are you optimizing for the factors that will generate the…

Twitter issued it’s six-month Transparency Report revealing what countries are making the most information requests, Twitter revealed facts about policing members for rule violations and a surprising trend in accounts…

A new report from Google contains data on how customer expectations are changing, and reveals what people want from businesses this year. Based on a comparison of search volume from…

Though content marketing is most often associated with for-profit businesses and companies, non-profit and non-governmental organizations (NGOs) rely on content marketing to get found online, too. I can guarantee that…

Thinking of changing hosts but not sure how to migrate a WordPress site from one host to another? They say that moving house, getting married, and changing jobs are the…

Facebook released it’s quarterly Widely Viewed Content Report. The report shows what kinds of content users shared the most, giving an idea of the kind of content that does well…

Looking for easier, faster ways to propel your site to the top of Google? They say that tons of high-quality content mean a higher search rank. A higher search rank…