“Once Per Session” Conversion Counting Method
An update to GA4 brings greater flexibility in conversion counting, allowing you to choose between two different methods. GA4 introduces a “once per session” conversion counting method, similar to Universal…
How To Adapt SEO Strategies To Better Appear In Google SGE
Google Search Generative Experience (SGE) has caused anxiety amongst the SEO world, but it’s not time to run for the hills yet. Before you claim that “SGE has killed SEO,”…
Upgrade Your Strategy For SEO Success
The rise of AI has been on a fast track lately, with no sign of slowing down anytime soon. Though artificial intelligence isn’t a new concept, generative AI, in particular,…
How to Leverage Experience To Boost Your International Expansion
“Experience” is the latest (but not the least relevant) addition to “E-E-A-T,” which stands for experience, expertise, authoritativeness, and trustworthiness – a component of Google’s search quality rater guidelines. This…
Content Pruning: Why It Works, and How to Do It
Content pruning sounds pretty appealing: delete a ton of content and see your organic traffic improve. But pruning has risks (like deleting useful pages and useful backlinks), and benefits are…
Google Blocks 5.5 Billion Bad Ads, Leverages AI For Improved Ad Safety
Google announced the release of the 2023 Ads Safety Report to demonstrate its commitment to safe and transparent advertising for users and businesses. The ad safety report shares progress on…
Trends in Content Localization – Moz
Multinational fast food chains are one of the best-known examples of recognizing that product menus may sometimes have to change significantly to serve distinct audiences. The above video is just…
8 Free SEO Reporting Tools
There’s no shortage of SEO reporting tools to choose from—but what are the core tools you need to put together an SEO report? In this article, I’ll share eight of…
Study Reveals Potential Disruption For Brands & SEO
A new study by Authoritas suggests that Google’s AI-powered Search Generative Experience (SGE), currently being tested with a limited group of users, could adversely impact brand visibility and organic search…
Automated SEO Reporting (The Easy Way)
If you’ve dabbled in SEO reporting, you’ll know that manual reporting becomes more painful the more you have to do. So, how can you take the weight off your shoulders?…
Google Explains Why Images Are Gone From Some SERPs
Google’s John Mueller offered a suggestion about a long-standing problem with missing images in search results for recipe sites but recipe bloggers don’t seem convinced or satisfied. Missing Images In…
6 SEO Experiments That Help Reveal How Google Works
“Test, test, test!” We hear it shouted from the virtual rooftops of X and LinkedIn. But if you’re focused on running a business, how often do you get a chance…
25 Awesome About Us Page Examples For Web Design Inspiration
The About Us page of your website is an essential source of information for anyone who wants to know more about your business. It is where you showcase your history,…
WordPress 6.5 Release Derailed By Bugs In New Feature
WordPress 6.5 has been postponed because of disagreements over a new feature that would have required some websites to download a plugin in order to keep them functioning. Font Directory…
What SEO Experts Have To Say About Leveraging SGE In 2024
Google Search Generative Experience (SGE) has come a long way since its experimental launch in May 2023. Starting out by simply generating paraphrased snippets for search engine queries, SGE now…
About Us & Contact Pages Not Important?
Google’s John Mueller answered a question about whether it’s true that adding a “contact page” and/or and “about page” was a good idea because it’s important to Google. Mueller checked…
Reddit In Google Search Lacks Credibility
Google dramatically increased the amount of Reddit answers in the search results in order to surface actual user opinions but it’s becoming increasingly apparent that it’s having a negative effect…
2M+ WordPress Sites Hit By Essential Addons For Elementor Vulnerability
Security researchers published an advisory on the popular Essential Addons For Elementor WordPress plugin which was discovered to contain a Stored Cross-Site Scripting vulnerability affecting over 2 million websites. Flaws…
7 Content Marketing Reporting Tools for Data That Matters
Content marketing reporting tools allow you to track, analyze, and present data and qualitative feedback to your boss or client. Their main purpose is to look back on performance and…
Google Updates Product Structured Data With 3DModel Type
Google updated it’s documentation to add a new 3DModel markup Type to the Product structured data type, connecting the two by the use of the subjectOf property. Understanding The New…
What Is Enterprise Content Marketing? Strategies You Need To Be Successful
Enterprise content marketing involves creating and sharing relevant content to attract, engage, and retain an organization’s target audience. When enterprise content marketing is done well, it can drive tons of…
What Does ‘Do What’s Best For Users’ Even Mean?
I don’t see ranking factors anymore. All I see is user satisfaction. A series of tweets from Danny Sullivan, search liaison at Google, about doing things for Google vs. users…
15 Tips For Onboarding An Omnichannel Client
Attaining a new client can be an exciting time. But there’s a lot to do before you begin. From organizing account handoffs to analyzing existing performance, this is the time…
41 Tips & Best Practices To Create Great Webinars
Webinars can be an invaluable tool for marketers. When done right, they can: But where do you start? Marketers are flooded with webinars daily, some better than others. How do…
A Quick Guide For 2024
2023 was a breakout year for artificial intelligence (AI), and 2024 does not show any sign of slowing down. Screenshot from Google Trends, December 2023 Generative AI features became a…
How To Use Google Sheets For Web Scraping With AI
Scraping data from webpages is a relatively advanced task that, until recently, required a degree of technical skill. The idea of diving into code or scripts for data extraction seemed…
WordPress Astra Theme Vulnerability Affects +1 Million Sites
One of the World’s most popular WordPress themes quietly patched a security vulnerability over the weekend that security researchers say appears to have patch a stored XSS vulnerability. The official…
Rank Math WordPress SEO Plugin Vulnerability Affects +2 Million Sites
Rank Math SEO plugin with over 2+ million users recently patched a Stored Cross-Site Scripting vulnerability that makes it possible for attackers to upload malicious scripts and launch attacks. Rank…
Why True Localization Matters – Moz
While globalization has connected the world like never before, successful localization requires more than surface-level translation. By aligning content with nuanced cultural insights, brands can overcome barriers to build authentic…
How To Stand Out in an Ocean of AI Content
Most content today is arbitrage, simply moving information from one place to another. Very few blog posts create new information. Most serve to remix, curate, and copycat existing content, transferring…
Measuring Content Impact Across The Customer Journey
Not quite sure how to measure the true value of your content initiatives? You’re certainly not alone. One of the biggest challenges marketers face is determining which touchpoints along the…