Google is rolling out a way to utilize first-party data to deliver more personalized ads via Display & Video 360 without third-party cookies. A new solution called Publisher Advertiser Identity…

The United States government National Vulnerability Database (NVD) published an advisory about Shortcodes Ultimate WordPress plugin, warning that it was discovered to contain a Cross Site Request Forgery vulnerability. Shortcodes…

More than a dozen recent LinkedIn Jobs postings suggest social media platform TikTok is getting into the warehouse and logistics business. According to the listings, which were first notified by…

United States President Joe Biden signed an Executive Order this month to implement the European Union (E.U.) & United States data privacy framework known as Privacy Shield 2.0. Privacy Shield…

There are several popular online stores, shopping cart platforms, and plugins. There are pros and cons to all of them, and one of the most SEO-friendly options is WooCommerce: a…

Is mobile that important in search? Does it matter whether your site is mobile-friendly? Mobile devices account for 60% of internet usage worldwide, which was once inconceivable in the desktop…

If you have been doing SEO for a while, then you know how important anchor text optimization was back in the day for getting your websites to rank high in…

Getting your business up and running as a new Amazon seller can be daunting. You must invest in top-notch Amazon marketing tools to get the most out of your online…

Google has unified all its business intelligence tools under the Looker brand, it announced at Cloud Next 2022, its virtual user’s conference. Looker will now be the face of all…

TikTok is rolling out Photo Mode, a new photo slideshow editing tool that mimics the features of Instagram, along with a few other new features, including enhanced editing abilities and…

YouTube has a new way for users to find and engage with content creators directly by tagging their handles. Announced via the video-sharing platform’s News and Events page, it allows…

Google will shut down its Assistant Driving Mode Dashboard on November 21, according to a report by 9to5Google. Initially announced at I/O 2019 as a replacement for Android Auto, which…

Plenty has been said and written about Google Analytics 4 (GA4), but one overlooked message is one about expectations. Marketers used to the legacy Google Analytics Universal platform for most…

Using link building as part of your SEO strategy can be a roll of the dice. Links are undeniably valuable for achieving higher rankings and search visibility. However, as Google…

Content marketing is a smart and effective way for law firms to reach more users and potential clients through their online content. The benefits of law firm content marketing go…

In the grand spectrum of exciting industries, real estate portals are somewhere in the middle between packaging materials and lion-taming. While most people enjoy browsing properties on them, it would…

In a market where costs per click (CPCs) are increasing up to 16% year-over-year, you need to focus on levers you can control to improve account efficiencies. Landing pages are…

Google updated the documentation on how to write product reviews to add examples of kinds of product reviewers and to tighten the focus of the documentation with more precise wording.…

In a recent Search off the Record podcast, Google’s Lizzi Sassman and John Mueller discussed the use of AI generated images on websites. Some of their opinions might seem surprising…

As marketers, we love numbers and metrics. They help us track progress. They tell us where we are and how far we have to go. SEO continues to be a…

Several HTML elements format text to help website visitors and search engine crawlers easily identify important portions of your content. But can these elements have an impact on your rankings…

Average cost per click (CPC) is top of everyone’s mind – the lower the CPC, the more clicks you can fit into your budget. There have been several questions about…

Email marketing is still one of the most effective ways to reach your audience. However, staying up-to-date on the latest trends is crucial to avoiding common mistakes. Jay Schwedelson, the…

There isn’t a standard way to learn search engine optimization (SEO). Ask anyone working here at SEJ how they started in SEO, and you’ll get lots of different stories. It…

Today’s Ask An SEO question comes from Robert from St. Pete, who asks: I’m new and just starting, and I’m confused about Pillar Posts. If I have software, gear, and…

How do you measure the effectiveness of your marketing campaigns? Have you ever felt that some marketing channels’ data seems to be located in “a void” – meaning it’s hard…

Google is making it easier to implement the Google tag across an entire website by integrating it with Google Ads and Google Analytics. Sitewide tags are essential to understanding how…

Content marking is essential to any business’s strategy to acquire new customers and build authority for the brand. The hard part is that creating exciting and engaging content for fields…

Google Ads is rolling out an update for app marketers designed to increase revenue earned from in-app advertisements. Now, Google Ads’ app campaigns allow you to target people with an…

One area many agencies lack overall, especially in local SEO, is reporting. Unlike enterprise and international businesses with C-level executives and shareholders, many local businesses only care about getting more…