January 19 – save the date! Meta has announced that audience targeting changes are coming to Facebook ad campaigns. In response to industry pressure, Facebook parent brand Meta is holding…

Google’s Martin Splitt offers advice on how to improve SEO audits in a way that makes them more useful to web developers. A number of tips are shared in the…

Do you have multiple pages on your website ranking for the same keyword? That may sound like a good thing. After all, the more pages you have in search results,…

True digital success – for search engine rankings, user experience, and the brand overall, whether personal or business – occurs when the art of SEO and the art of writing…

Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages.…

Header tags are still a strong signal for SEO. Google’s John Mueller said it himself: “hen it comes to text on a page, a heading is a really strong signal…

Picture this: You’ve spent hours researching and writing a phenomenal article. Obviously, you want people to read the article since you worked so hard to create it. But here’s the…

Track Santa’s location this Christmas Eve with the Google & NORAD Santa tracker apps, which are now live worldwide. Simply type “Where’s Santa?” into the address bar and you can…

Meta descriptions have always been an essential optimization. Even though they do not help rankings, they do help with other goals such as improving click-through rates by tempting people to…

Editor’s note: As 2021 winds down, we’re celebrating with a 12 Days of Christmas Countdown of the most popular, helpful expert articles on Search Engine Journal this year. This collection…

Google is no longer the world’s most popular domain after being dethroned by TikTok, according to rankings from web security company Cloudflare. The list of most popular domains is part…

Editor’s note: As 2021 winds down, we’re celebrating with a 12 Days of Christmas Countdown of the most popular, helpful expert articles on Search Engine Journal this year. This collection…

DuckDuckGo is working on a desktop version of its mobile app, which offers a private browsing experience that’s said to be faster than Google Chrome. It’s not a “privacy browser,”…

High level SEO strategy is important. So are the details. The title tag is just one of many on-page elements we focus on when optimizing pages and content. Optimizing it…

The makers of the popular Astra WordPress theme announced an update to their Starter Templates plugin. Starter Templates 3.0 features a redesigned interface that makes it easier to create a…

Never in the history of the internet have users so strongly craved reliability in the information they consume – whether that information comes from journalists, authors, politicians, or businesses. In…

Google’s John Mueller was asked if “brand mentions” helped with SEO and rankings. John Mueller explained, in detail, how brand mentions are not anything used at Google. What’s A Brand…

Customizable Configurations Customize your server’s software and hardware configurations to make it work efficiently for you and your business’s needs. Dedicated servers can be enhanced by adding more memory, processing…

How easy is it for you to cut through the noise and communicate with your customers? Thanks to the convenience of mobile, customers now expect more from businesses and want…

Editor’s note: As 2021 winds down, we’re celebrating with a 12 Days of Christmas Countdown of the most popular, helpful expert articles on Search Engine Journal this year. This collection…

How long has it been since the last time you did a complete inventory and analysis of your content? This is known as a content audit, and most content creators…

Websites in multiple languages allow you to target people based on their language preference. But can the use of different languages affect your organic search rankings? Read on to learn…

Keyword prominence is an SEO best practice that involves using a page’s target keyword early in order to send a strong signal to Google about what the page should rank…

Google’s John Mueller answered a question on Reddit about moving an SMB site from Wix to a self-hosted WordPress environment. He offered his opinion on this specific scenario and within…

Google’s John Mueller answered a question about Discover traffic that disappeared. Mueller offered several reasons why Discover traffic might dry up and then cautioned against building a business around Discover…

Advertisers looking to optimize their performance have long used A/B testing to improve their ads. It’s well understood how this is done with expanded text ads (ETAs). But recently, Google…

Editor’s note: As 2021 winds down, we’re celebrating with a 12 Days of Christmas Countdown of the most popular, helpful expert articles on Search Engine Journal this year. This collection…

Marketing budgets as a percentage of company revenue fell from 11% to 6.4% in 2021, the lowest proportion allocated to marketing in the history of Gartner’s Annual CMO Spend Survey.…

One of the fundamental advantages of internet marketing – and SEO specifically – is that it can empower businesses of all sizes to compete more effectively, lowering the impact of…

Do you want to learn how to increase traffic to your website? Are you ready to invest in a long-term strategy with the potential to increase the number of people…