For years, marketers built their strategies around a clear and visible funnel: awareness, consideration, conversion. It worked well in a web where behaviors were traceable, people clicked links, visited pages,…

AI tools can do a lot of SEO now. Draft content. Suggest keywords. Generate metadata. Flag potential issues. We’re well past the novelty stage. But for all the speed and…

While industry professionals have debates over nomenclature of SEO, GEO, or AEO, and if ChatGPT or Google’s AI Overviews will replace traditional search, a more fundamental shift is happening that…

OpenAI has restored GPT-4o to the ChatGPT model picker for paid accounts and says it will give advance notice before removing models in the future. The company made the change…

Google is rolling out updates to the Gemini app that personalize responses using past conversations and add new privacy controls, including a Temporary Chat mode. The changes start today and…

This week’s Ask an SEO question comes from Zahara: “What metrics should small businesses actually care about when measuring content strategy success? Everyone talks about different KPIs, but I need…

YouTube has updated its Promote feature, giving you more control over campaigns designed to drive website traffic. When you set a campaign goal of “more website visits,” you can now…

Since the turn of the Millennium, marketers have mastered the science of search engine optimization. We learned the “rules” of ranking, the art of the backlink, and the rhythm of…

Search has changed. Have you? Search is no longer about keywords and rankings. It’s about relevance, synthesis, and structured understanding. In the AI-powered era of Google Overviews, ChatGPT-style assistants, and…

Build the Authority You Need for AI-Driven Visibility Struggling to get backlinks, even when your content is solid? You’re not alone. With Google’s AI Overviews and generative search dominating the…

A vulnerability advisory was issued for a WordPress plugin that saves contact form submissions. The flaw enables unauthenticated attackers to delete files, launch a denial of service attack, or perform…

An advisory was issued about a critical vulnerability in the popular Tutor LMS Pro WordPress plugin. The vulnerability, rated 8.8 on a scale of 1 to 10, allows an authenticated…

Google cites a 40% drop in invalid ad traffic from deceptive serving, helping protect budgets and keep billing clean for advertisers. Google reports a 40% reduction in invalid traffic from…

An advisory was issued for three WordPress file management plugins that are affected by a vulnerability that allows unauthenticated attackers delete arbitrary files. The three plugins are installed in over…

Google is rolling out a new setting that lets you pick which news outlets you want to see more often in Top Stories. The feature, called Preferred Sources, is launching…

Since March 2025 in the U.S. (and May elsewhere), many sites have noticed an uncomfortable pattern: organic conversions slipping. It’s easy to blame falling traffic from Google’s intensified AI Overviews.…

Google’s Gary Illyes confirmed that AI content is fine as long as the quality is high. He said that “human created” isn’t precisely the right way to describe their AI…

Google’s Gary Illyes recently answered the question of whether AI-generated images used together with “legit” content can impact rankings. Gary discussed whether it had an impact on SEO and called…

Brave Search announced the release of AI Grounding with the Brave Search API, a way to connect an AI system to grounding in search to reduce hallucinations and improve answers.…

For decades, the digital world has been defined by hyperlinks, a simple, powerful way to connect documents across a vast, unstructured library. Yet, the foundational vision for the web was…

tags, it’s much easier for an AI agent to misunderstand what actions it should perform. When you use semantic HTML for things like buttons, links, and forms, the chances of…

Google announced that they’re testing a new AI-powered Google Finance tool. The new tool enables users to ask natural language questions about finance and stocks, get real-time information about financial…

This post was sponsored by Market Brew. The opinions expressed in this article are the sponsor’s own. What if your client’s PPC budget could fund long-term organic growth instead? Why…

I remember seeing those “God is my co-pilot” bumper stickers since I was old enough to read them. I was a precocious little agnostic, so they always struck me as…

There’s nothing worse than watching your own products compete against each other. When your paid media strategy starts pitting your product lines against one another, you’re not just inflating costs;…

The funnel didn’t disappear. It went invisible. Marketers spent decades perfecting the funnel: awareness, consideration, conversion. We built personas. We mapped content to stages. We watched users click, scroll, bounce,…

OpenAI has released GPT-5, now the default model in ChatGPT for all users, including those on the free tier. The new model is positioned as OpenAI’s most capable and reliable…

Content marketers’ patience and performance are being tested as AI infiltrates every tech stack, which has been both a blessing and a curse. Creating content has never been simpler, given…

Are your Instagram posts struggling to gain traction? With over 2 billion monthly active users, standing out on the platform requires strategy and content planning. A content plan is an…

Google’s John Mueller says giving each image its own landing page can help it appear in image search, while gallery setups may limit visibility. Google recommends unique landing pages for…