This edited extract is from How to Use Customer Data by Sachiko Scheuing ©2024 and reproduced with permission from Kogan Page Ltd. I have an extremely confidential piece of information…

At the 20th annual MozCon, Britney Muller, Founder of Data Sci 101, delivered an eye-opening presentation on AI and its impact on digital marketing. Her session, “The Hidden Side of…

At the MozCon industry conference this week, Rand Fishkin, the outspoken former CEO of Moz and founder of SparkToro, shared his opinion on how SEOs and marketers should potentially adjust…

Successful SEO content should act as a guide – not just around your website, but for users on their specific journey to answers and solutions. Visitors to your website arrive…

Are the days of organic SEO numbered? That’s the idea raised by a search scientist’s assessment of Google’s AI-powered disruptions. At MozCon’s 20th annual conference, Tom Capper, Moz’s Senior Search…

This post was sponsored by SOCi. The opinions expressed in this article are the sponsor’s own. As a marketer, you may feel like the ground is shifting under your feet…

Whether you are an SEO pro, marketer, or web developer, you might often need to change your browser’s user-agent to test different things. For example, imagine you’re running a MAC-OS-specific…

It’s no secret that Reddit is making major waves in the digital marketing landscape. But what does that mean for your strategy? Join us live on June 12 as we…

New research by BrightEdge offers a snapshot of the kinds of queries that tend to show Google AI Overviews (AIO) and provides insights into the kinds of queries and verticals…

Over the last week, I observed many arguments against digging deep into the 2,596 pages. But the only question we should ask ourselves is, “How can I test and learn…

I know, we can’t go two minutes without hearing “AI” – much like in the early days (years) of “mobile” and “social media.” In these early days of the generative…

This post was sponsored by Stay22. The opinions expressed in this article are the sponsor’s own. The latest Google update hit our partners – travel bloggers – hard. Despite the…

Last week, Google Ads emailed advertisers in the United States who use Google Ads or Google Analytics with upcoming compliance changes. Many are asking, “why now”? As user privacy concerns…

AI is shaping every field by making skills (such as coding or data visualization) accessible to everyone, which weren’t available in the past. An AI operator who can run the…

Today, at its MozCon 2024 conference, Moz announced a range of AI-driven features and product updates. The announcements focused on modernizing tools to address the changing needs of SEO professionals.…

What are the key SEO and content marketing trends you should prioritize in 2024 and beyond? Join us and find out! With search taking on a more human-first and user-centric…

After ten years of watching Google Marketing Live virtually from my computer, I had the opportunity to attend the event in person this year. If you’re not familiar with it,…

Google Search Console is an indispensable tool for SEO as it provides data about the organic performance of a website or page. Understanding how users search for products and services,…

In its nearly 20 years of existence, Reddit has built a robust, dynamic, and highly engaged community. It has cemented itself as not only one of the key influencers for…

​​Whether or not you believe that Facebook is still the leader of the social media pack, there’s no arguing that it remains an incredibly powerful tool for businesses aiming to…

Google has addressed concerns regarding the accuracy and quality of its AI overview feature in search results. The company acknowledges the criticism and odd results generated by the AI overviews…

Getting your international SEO strategy right can be an elusive feat. There are a lot more factors at play than people give credit for, and it’s often a thankless job.…

WordPress has been releasing innovative tools that helps users accomplish their goals and become more proficient users. One of the newest tools is called Playground, a tool that is designed…

The Core Web Vitals technology report shows that five out of six of the most popular content management systems performed worse in April 2024 when compared to the beginning of…

Google has officially acknowledged that some internal documents recently leaked online are authentic. The files containing details about data Google collects and potentially uses in its search ranking algorithms ignited…

Want to reach more of your target audience, connect with them, and have meaningful interactions? Quality content marketing may be the ideal solution for you. But gone are the days…

This edited extract is from How to Use Customer Data by Sachiko Scheuing ©2024 and reproduced with permission from Kogan Page Ltd. Do you use personal data? I bet you…

This post was sponsored by SE Ranking. The opinions expressed in this article are the sponsor’s own. Wondering why your competitors rank higher than you? The secret to your competitors’…

Last month WordPress released a way to create or test WordPress sites on the desktop but the app was limited to Apple Mac devices. This month WordPress announces that WordPress…

Google has an incentive to encourage users to click its sponsored ads – but this should not be to the detriment of user experience. This aspect of Search seems to…