If you talk to any paid search marketing old-timer (someone with 10+ years of experience) and ask them what has changed within the search industry, they will likely give you…

Despite initial concerns, Chat GPT has not replaced search. Q2 record earnings show Google Search does better than ever. That’s why OpenAI’s new search engine, Search GPT, makes only sense…

Google introduces AI tools for Performance Max, enhancing reporting, creative capabilities, and brand safety measures for advertisers across multiple campaign types. Google adds AI-powered tools to Performance Max campaigns. New…

This edited extract is from Data Storytelling in Marketing by Caroline Florence ©2024 and is reproduced and adapted with permission from Kogan Page Ltd. Storytelling is an integral part of…

PPC ads are at the core of many marketers’ digital media mix, so it is critical to stay on top of new features and ad tech advancements. The hot topic…

Google’s Gary Illyes cautioned about the use of Large Language Models (LLMs), affirming the importance of checking authoritative sources before accepting any answers from an LLM. His answer was given…

In a recent episode of Google’s Search Off The Record podcast, the company’s Search Relations team hinted at potential changes in how country-code top-level domains (ccTLDs) are valued for SEO.…

Google Shopping can be a goldmine for many ecommerce retailers. But, it also comes with the risk of losing money if not managed properly. Even seasoned PPC advertisers can make…

Multiple user reports have surfaced warning that the latest version of WordPress is triggering trojan alerts and at least one person reported that a web host locked down a website…

Getty Images announced an updated AI model for their image generator that generates images faster and with a higher quality. The changes benefit users of Generative AI by Getty Images…

Are your local SEO efforts yielding the results you expected? This is the perfect time to get a closer look at the strategies that drive real impact in local search…

In the latest episode of Google’s “Search Off The Record” podcast, a member of the Search Relations team suggested that Google may be moving towards automatically detecting language versions of…

In a recent episode of Google’s Search Off The Record podcast, Gary Illyes, a Google’s Search Relations team member, addressed concerns about incorrect hreflang implementation and its potential impact on…

That’s where Ahrefs’ in-built AI translator may be a better fit for your project, solving both problems in one go: GIF from Ahrefs Keywords Explorer, July 2024 It offers automatic…

Google’s Gary Illyes answered a question about the non-search features that the GoogleOther crawler supports, then added a caution about the consequences of blocking GoogleOther. What Is GoogleOther? GoogleOther is…

Reddit has recently tightened its grip on who can access its content, blocking major search engines from indexing recent posts and comments. This move has sparked discussions in the SEO…

This post was sponsored by CallRail. The opinions expressed in this article are the sponsor’s own. Artificial intelligence (AI) has huge potential for healthcare practices. It can assist with diagnosis…

Today’s social media is different from a decade ago. Higher usage, increased prominence, and other signs of a platform’s success also mean brands take on higher risks when utilizing these…

This new series of articles focuses on working with LLMs to scale your SEO tasks. We hope to help you integrate AI into SEO so you can level up your…

With the 2024 Olympic Games in Paris officially opening today, DAIVID used its advanced content testing platform to see which ads from the global sporting event have elicited the most…

A new study finds that despite concerns about AI in online services, users are more satisfied with search engines and social media platforms than before. The American Customer Satisfaction Index…

OpenAI has announced the launch of SearchGPT, a prototype AI-powered search engine. This move marks the company’s entry into the competitive search market, potentially challenging established players. Key Features &…

Impactful SEO is rarely executed by a lone wolf. You need resources. You need buy-in from higher-ups – a CMO, head of product, or even CEO. But here’s the thing:…

This week’s Ask An SEO question comes from Mike in New York, who asks: “I have been creating affiliate blogs and niche websites throughout my 10 year career. Had some…

Bing is rolling out a new version of Generative Search that displays information in an intuitive way that encourages exploration but also prioritizes clicks from the search results to websites.…

Instead of counting the number of clicks or views a video gets, YouTube’s algorithms focus on ensuring viewers are happy with what they watch. This article examines how YouTube’s algorithms…

Google has announced plans to transition all retailers to its updated Merchant Center platform by September. This move will affect e-commerce businesses globally and comes ahead of the holiday shopping…

WooCommerce announced their roadmap for the future of WooCommerce, emphasizing two-way communication with the developer ecosystem in order to be responsive to their needs which further the goals of improving…

Alphabet Inc., Google’s parent company, released its second quarter 2024 financial results, revealing a 14% year-over-year increase in revenue for its core Google Search business. Key Financial Data: Google Search…

There are often times when more than one keyword (and/or search theme) in your account will be eligible to match for a search term. Yet only one will be selected…