How AI Search Is Reshaping Visibility & Strategy AI search is rapidly changing how brands are discovered and how visibility is earned. As AI Overviews, ChatGPT, Perplexity, and other answer…

The Guardian published an investigation claiming health experts found inaccurate or misleading guidance in some AI Overview responses for medical queries. Google disputes the reporting and says many examples were…

Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Every year, after the winter holidays, I spend a few days ramping up by gathering the context from…

“If AI can write, why are we still paying writers?” For any CMO or senior manager on a budget, you’ve probably already had a version of this conversation. It’s a…

Google published a research paper about helping recommender systems understand what users mean when they interact with them. Their goal with this new approach is to overcome the limitations inherent…

Reddit is rolling out Max campaigns, a new automated campaign type now available in beta for traffic and conversion objectives. The launch comes as Reddit continues to see strong advertiser…

AI has created insecurity for content writers, where their jobs could be in jeopardy from machine-generated content at scale. The reality is that many content writers may be displaced, but…

Within a week of each other, Microsoft CEO Satya Nadella and Jaana Dogan, a Principal Engineer working on Google’s Gemini API, posted comments about AI criticism that shared a theme.…

Google’s December core update ran from December 11 to December 29. Early analysis shared after the rollout points to a familiar pattern. Sites with narrower, category-specific strength appear to be…

AI prompts and templates can help to support PPC professionals from campaign planning to paid media reporting. So, we created a list of example prompts for you to use and…

Magento, now officially Adobe Commerce (but still known as Magento with SEOs), remains a powerful but demanding ecommerce platform, especially in the Magento 2 era. Adobe Commerce can deliver strong…

Figuring out how to divide your budget between SEO and PPC is one of those decisions that looks simple on paper but feels complicated once you start running the numbers.…

Key dates and notable events throughout the year can feed your content strategy and your social media marketing strategy. Timely aligning your digital campaigns with the right seasons for your…