The Science Of What AI Actually Rewards
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! In “The Science Of How AI Pays Attention,” I analyzed 1.2 million ChatGPT responses to understand exactly how…
New Location for the Google Crawlers’ IP Range Files | Google Search Central Blog | Google for Developers
Send feedback Tuesday, March 31, 2026 Just a short note this time! Currently, you find the JSON files listing Google’s IP ranges under the /search/apis/ipranges/ directory on developers.google.com. Since these…
Google Explains Googlebot Byte Limits And Crawling Architecture via @sejournal, @MattGSouthern
Google’s Gary Illyes published a blog post explaining how Googlebot works as one client of a centralized crawling platform, with new byte-level details. The post Google Explains Googlebot Byte Limits…
demystifying crawling, fetching, and the bytes we process | Google Search Central Blog | Google for Developers
Tuesday, March 31, 2026 If you tuned into episode 105 of the Search Off the Record podcast, you might have heard us diving deep into a topic that is close…
WordPress Delays Release Of Version 7.0 To Focus On Stability via @sejournal, @martinibuster
Delay in release of WordPress 7.0 stems from concerns over the real-time collaboration feature. The focus is on targeting “extreme stability.” The post WordPress Delays Release Of Version 7.0 To…
How To Identify Which LLM Is Actually Working For Your Clients
AI search is dominating the strategy conversation right now, and everyone is hearing the same thing from clients and directors: “What’s our AI search plan?” The instinct is to optimize…
TurboQuant Has The Potential To Fundamentally Change How Search (And AI) Works
Google published a blog post on a new breakthrough in vector search technology called TurboQuant. The potential implications of this technology for Search are staggering! TurboQuant is a suite of…
Why New Google-Agent May Be A Pivot Related To OpenClaw Trend
Google quietly updated its list of user-triggered fetchers to include a new one called Google-Agent. The new agent will be used by its Project Mariner tool that began as an…
Google Gemini Sends More Traffic To Sites Than Perplexity: Report
Google Gemini more than doubled its referral traffic to websites between November and January, according to SE Ranking data from more than 101,000 sites with Google Analytics installed. The increase…
Why Dynamic GBP Profiles Are The New Local Ranking Factor
You probably set up your Google Business Profile a while back, filled in your address, picked your categories, maybe chased down a few reviews, and then called it done. Totally…
How To Get Your Content Into AI Responses
This is Part 2 in a five-part series on optimizing websites for the agentic web. Part 1 covered the evolution from SEO to AAIO and why the shift matters. This…
Google Begins Rolling Out March 2026 Core Update
Google has begun rolling out the March core update, according to the Google Search Status Dashboard. The rollout began at 2:00 AM PT, with the release note posted at 2:14…
Google Adds Scenario Planner, Performance Max Updates, And Veo
Welcome to this week’s PPC Pulse. This week’s updates focus on Performance Max visibility improvements, new budget planning tools in Google Analytics, and generative video now built directly into Google…
Google Tests AI Headlines, Rolls Out Spam Update – SEO Pulse
Welcome to the week’s Pulse: updates affect how your headlines appear in Search, how spam enforcement played out, and how AI content gets labeled. Here’s what matters for you and…
Why Google’s New “Google-Agent” Is The Biggest Mindset Shift In SEO History
Imagine a web where a machine fills out your lead forms, buys your products, and negotiates with your backend. While many SEOs are currently arguing over whether to block AI…
Wikipedia Bans Use Of AI-Generated Content
Wikipedia recently published guidelines prohibiting the use of AI to generate or rewrite articles, except for two exceptions related to editing and translations. The guidelines acknowledges that identifying AI generated…
4 Prompt Tracking Mistakes — Whiteboard Friday
1. Consider specifying locations or personas So one of the big ones that you could play with is locations and personas. So, in your traditional rank tracking, something that a…
Google’s March Spam Update Felt Muted But May Signal Bigger Changes
Google’s March 2026 Spam Update was welcomed by many in the SEO community who were hoping for relief from listicles, AI content rewriters, and Google’s own AI Overviews that “rehash…
Are We Due Another Florida-Style Update?
Editor’s note: this article was written a few days before the core update that started to roll out on March 24. Updates like Florida, Allegra, and Brandy were major turning…
Google Adds New Performance Max Controls And Reporting Features
Google has announced a new set of updates to its Performance Max campaign type, focused on two areas advertisers have consistently asked for: more control over who campaigns prioritize, and…
What It Is, How It Works, and What It Means for SEO
Just as we were wrapping our heads around AI Overviews, Google unveiled another new search experience: Web Guide. It’s a big change in how Google interprets intent and presents information.…
Google Takes Search Live Global With Gemini 3.1 Flash Live
Google is expanding Search Live to more than 200 countries and territories, bringing voice and camera conversations to AI Mode globally. The expansion is powered by Gemini 3.1 Flash Live,…
What AI Writing Tools Get Wrong (And The Stack I Use Instead)
AI writing tools make the writing part faster, but writing was never the hard part. The hard part in content marketing is the information—ideas, verified facts, and reference material. And…
How To Avoid Top Down SEO Systems Failures With The Visibility Governance Maturity Model
Most SEO failures aren’t caused by bad SEOs. They’re caused by organizations that don’t have the systems to support them. That’s the argument Ash Nallawalla has been building across five…
When The Training Data Cutoff Becomes A Ranking Factor
Every AI system serving answers today operates with two fundamentally different memory architectures, and the boundary between them runs along a single invisible line: the training data cutoff. Content published…
Google Analytics Launches Scenario Planner and Projections
Google Analytics has launched Scenario Planner and Projections, two new features designed to help advertisers plan and monitor paid media budgets across channels. The rollout is part of Google Analytics’…
Half Your Traffic Left. The SEO Industry Sent Thoughts and Frameworks
Before AI Overviews launched in May 2024, Define Media Group’s portfolio of major U.S. publishers averaged 1.7 billion organic search clicks per quarter. Steady. Predictable. The kind of number you…
How Zero-Party & First-Party Data Can Fuel Your Intent-Based SEO Strategy
There’s an interesting paradox currently occurring in the realm of marketing. Marketers have more tools and data at their fingertips, yet despite this influx of information, marketing leaders also somehow…
Is Your Website Ready for AI Search? A Practical Audit for CMOs
AI-driven discovery is reshaping how brands earn visibility and conversions. Most CMS stacks weren’t built for this shift. Is your CMS structured for AI-powered search and answer engines?Can your content…
The Agency Playbook for Surviving the Agentic AI Era
Search is moving from queries typed into a box to conversations held with systems that understand intent, context, and outcomes. People no longer look for pages. They look for solutions,…