A Complete Guide for Local SEO
One of the best local SEO strategies that any eligible local business can use to rank higher on Google and get local clients is to claim and optimize their Google…
Why Google SGE Is Stuck In Google Labs And What’s Next
Google Search Generative Experience (SGE) was set to expire as a Google Labs experiment at the end of 2023 but its time as an experiment was quietly extended, making it…
Google’s SEO Starter Guide Updates: Branding In, Keywords Out
In a recent episode of “Search Off the Record,” Google’s Search Relations team provided information about upcoming changes to Google’s SEO Starter Guide. The team, composed of John Mueller, Lizzie…
What You Should Know About LLMs
So, let’s start with the steps that they have to go through for ChatGPT, for example, to give you an answer to a question. Again, like search engines, they have…
About Those Google AI Search Quality Raters
There’s been a significant amount of speculation about the motives behind Google’s firing of Appen, the company that provides Search Quality Raters, with many expressing this may be the dawn…
7 Powerful Benefits of Using PPC Advertising
It feels like Google drops new AI-integrated features into its flagship ad platform, Google Ads, every month. It doesn’t help that every other search engine also adopts AI features with…
Google’s SEO Starter Guide Set For A Major Update
Google’s SEO Starter Guide, a critical resource for search engine optimization professionals, is undergoing a significant revision. The impending update was announced on the latest episode of “Search Off The…
The Present and Future of Link Building OKRs: What Success Looks Like
I feel this article won’t be complete without mentioning my personal tips for setting up your OKRs. The thing is — OKRs are attractive. Our brains love tracking things and…
Communicating Major Google Changes To C-Suite
As Google continues to release more updates, confirmed and unconfirmed, a broader range of business stakeholders are becoming more aware not only of the changes made by Google, but also…
Why You Should Consider Semantic HTML For SEO
The increased use of language understanding in search engines has prioritized writing content that is organized by topics and subtopics and communicates the message in a way that lacks ambiguity.…
Do Keywords Still Matter?
Are keywords still important today? Keywords – ranging from single words to complex phrases – are still instrumental in shaping website content to boost relevant organic search traffic and essential…
Google Ads Liaison Explains “Other” Search Terms Issue
An advertiser recently asked Ginny Marvin, the Google Ads Liaison, about an issue with seeing a high percentage of ad spend and conversions falling under “Other” search terms. Inquiry Into…
Meta Launches New Tools To Help Brands Fight IP Infringement
Meta has launched new tools and services to help brands protect their intellectual property and prevent unauthorized use. This includes an updated Brand Rights Protection suite to identify and take…
Breaking News: ‘PR Critical to SEO Success’ Is Not Breaking News
1. Choose the right story To be successful in using a PR approach to SEO, we have to change our approach to optimizing for consumer discovery across all channels. Social…
Better Search Replace WordPress Vulnerability Affects Up To +1 Million Sites
A critical severity vulnerability was discovered and patched in the Better Search Replace plugin for WordPress which has over 1 million active website installs. Successful attacks could lead to arbitrary…
Why Google May Rank AI-Generated Content Over Original News
A recent report from 404media.co alleged that “Google News is boosting sites that rip-off other outlets by using AI to rapidly churn out content.” While Danny Sullivan, Google’s SearchLiaison, offered…
Short Videos Are Redefining Marketing
A recent report from Munch analyzes the growing importance of short-form video marketing in 2024. As video content has become more prevalent on social media and advertising platforms, video marketing…
WordPress Releases Two Plugins For Speeding Up Webpages
The WordPress Core Performance Team released two plugins that speed up webpages with new technologies that pre-render URLs before a user clicks on a link and speeds up lazy-loaded images.…
Google Answers How To Trigger A Complete Re-Indexing
Google published a video about what to do get Google to automatically re-index an entire website. The answer to the question presumed that the context was a major change to…
Google Launches Gemini-Powered Search Ads To More Advertisers
Google has integrated its most advanced AI model, called Gemini, into the Google Ads platform to enhance advertising performance. According to Shashi Thakur, Vice President and General Manager of Google…
LinkedIn Retires Lookalike Audiences, Urges Shift To New Targeting
LinkedIn has announced it will discontinue its lookalike audiences feature starting February 29, 2024. According to a statement from LinkedIn, after February 2024, advertisers will no longer be able to…
10 SEO Problems You Never Knew You Had – How To Solve Them
1. Manual Actions & Penalties By Google You may have been breaking Google’s guidelines or posting spammy and harmful content without realizing it. These things can incur a well-deserved manual…
Google Launches AI-Powered Chrome Update
Google has rolled out a new update for its Chrome browser that brings in sophisticated AI and machine learning to make browsing smoother and safer. Personalized Browsing With Chrome M121…
What Belongs on Your Local Business’ About Page?
Key to the About Page Mockup 1. A <H1> tag that immediately addresses the customer Most of the About pages I’ve seen on local business websites simply have “About X…
WordPress File Manager Plugin Vulnerability Affects +1 Million Websites
A significant security vulnerability has been identified and patched in the widely used File Manager plugin for WordPress, affecting over 1 million websites. The vulnerability is rated 8.1 out of…
How To Leverage Expertise And Authority To Boost Your International Expansion
Included as a part of Google’s search quality rater guidelines is “E-E-A-T,” which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. These are evaluated using a mix of signals – not…
Meta Lets Users Separate Facebook & Instagram Accounts In Europe
Meta has announced a change in policy for users in Europe. The company plans to give users more options to control how they use Instagram and Facebook in countries that…
8 Retention Strategies to Keep Your Best SEO Talent From Fleeing
Understanding that retention strategies are unique to each individual is the key to keeping your team intact. Tailor management to individual employees To effectively retain someone, you must first understand…
Setting The Goals For Social Media And Making Them SMART
In some cases, you might be consulting or advising a client and they’re having trouble determining what their goals are for social media. When you know you’re going to have…
Google Terminates Contract With Appen For Search Quality Raters
Appen announced that its services with Google will end on March 19, 2024. The company provided search engine evaluations/quality raters. Google terminated its contract with Appen, ending its services with…