SEO news from around the world
A new business tool from TikTok uncovers audience insights that can assist with planning paid and organic content strategies. Aimed at advertisers, the audience insights tool resides in TikTok Ads…
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. These days, Google algorithm updates seem…
A new guide to Google’s ranking systems will keep you informed about which systems Google uses to rank search results and which ones are retired. Additionally, Google introduces new terminology…
No matter how the digital space has evolved substantially over the last decade, one thing remains the same – a chief marketing officer wears different hats. Case in point: Vitor…
Nothing is more frustrating than having your best terms hijacked by competitors. The holiday season is especially prone to this, as brands scramble to own market share. This month’s question…
Client relationship building is a large part of your long-term business growth. Your partnerships reflect your brand and your services, which is why you need to do your part in…
Every PR professional knows the power of the press release. Whether you’re launching a new product, announcing a merger, or have any other notable information you want to share, the…
With more than a billion websites across the World Wide Web, it’s not hard to understand that it’s tough to stand out among them. That’s why the best content on…
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Typically, when SEOs think about on-page…
Are you struggling to keep up with the evolving digital marketing landscape? That’s where marketing technology – or MarTech – comes in. The right MarTech can help you automate tasks…
What is bulk content creation? I like to think that bulk content creation will be the new term used by many social media marketers, so fingers crossed it’ll catch on.…
Mass exodus of workers Thursday evening made it clear for many that Twitter was on the edge of disappearing, inspiring many to say goodbye as well as taking over ten…
Many companies and marketers believe that Domain Authority is a big deal. There are guides everywhere about how you can boost your website’s Domain Authority for better rankings in search…
A title is a reader’s first point of contact on a search engine result page (SERP) to a brand or site. But how important is it for SEO? I’ve always…
The future looks bright for in-house SEO professionals, despite coming out of a long period of uncertainty with frequent algorithm changes and layoffs. Recent trends show that businesses are increasingly…
Google is finally rolling out the local search features previewed earlier this year, including the ability to search your surroundings with your phone’s camera. At Google’s Search On virtual conference…
Are you looking for better ways to manage social media accounts without missing out on anything important? Social media platforms play a vital role in our lives today. From staying…
When planning your agency’s SEO strategy, context is everything. That’s why if you’re looking to outperform your competition in 2023, it’s essential to be armed with the latest data to…
More than 50% of offline investors first collect information online before making an investment decision. And according to research from RRD, more than half of consumers have discovered a new…
Wix is announcing new SEO settings that provide 100% control of critical technical SEO data at the page level in one place. This update gives SEOs and businesses the option…
How do you get more traffic to your blog or website? There are plenty of ways to increase web traffic, but some methods are better than others. If you look…
Social media is a ubiquitous part of the modern digital experience. Even those holdouts who insist they don’t need a Facebook, TikTok, or Twitter account are still endlessly subjected to…
Security researcher and reverse engineering blogger Jane Manchun Wong discovered evidence that Twitter may be bringing end to end encryption to Twitter, plus two more possible changes that are fairly…
Google is making it easier for ecommerce stores to get their products showcased in the shopping tab in search results. An update to Google Search Console makes it possible to…
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. A warm welcome to Moz’s first…
Imagine the results you could achieve if you knew the Google search algorithm. Just think of the organic traffic you could drive to your site if you knew exactly what…
Elon Musk became the owner and CEO of Twitter on October 27, 2022, after acquiring the social media company for $44 billion. What follows is a timeline of events leading…
As a marketer, your goal should always be to reach the right decision-makers with the right message at the perfect time. People with a propensity to engage or buy are…
Meta is kicking off a campaign to encourage users to support small to medium-sized businesses (SMBs) during the holiday shopping season. Today, Meta is announcing: A continuation of its #BuyBlack…
Search Console is a free Google tool that helps you monitor and fix problems with your site’s performance in Google search results. You can get a lot of helpful information…