Google Rolls Out November 2023 Core Update
Google has released its November 2023 core update, the company announced today. The update is rolling out and expected to be fully implemented over the next few weeks. Core updates…
Google Clarifies How Helpful Content System Works
Google SearchLiaison cleared up a confusing passage in their Helpful Content System guidance that seemingly had the potential to cause inadvertent issues for innocent publishers. Helpful Content System Google’s Helpful…
Google Reviews Update Coming (And A Major Change)
Google published a brand new Q&A about core updates and one of the most important facts shared is that a reviews update is on the way that will mark the…
A Guide To SEO Resilience
So you just checked your Google rankings, only to discover that they’ve dropped significantly. And naturally, panic starts to set in – we’ve all been there. For most SEO professionals…
How to Drive Traffic in Google Discover: The Ultimate Guide
Custom images, like infographics or pictures with words or objects superimposed, can also drive strong performance. Blurry or out-of-focus images can lead to poor CTRs, along with unengaging images that…
Has the Helpful Content Update Impacted SEO Content?
This week’s Ask an SEO question comes from Nicole, who writes: “How do you think this (Helpful Content) update and the language Google is using around it will impact the…
Google Updates Video Structured Data Guidance
Google updated the structured data related to the Video features rich results shown in Google search with new recommendations that influence the date and time the video was published. VideoObject…
LinkedIn Reaches 1 Billion Members, Unveils AI Job Search Tools
LinkedIn unveils AI-powered Premium update to provide personalized career guidance for professionals navigating evolving work landscape. LinkedIn celebrated reaching 1 billion members this week by announcing an update to its…
Google Fixes Discover Traffic Bug Caused By October Core Update
Google resolves Discover traffic issue stemming from October core search update rollout. Google fixed a bug affecting traffic from Discover. The bug was caused by the October…
How Google Changes Your Searches (A Study of 10,000 Queries)
Again, we lead with a Places Pack (not shown) and the same local mall (to be fair, it’s a nice mall), followed by a number of specific brands selling kid’s…
Google’s New ING TLD Domains Available
Google announced the availability of the new dot ING top level domain that allows users to register domains that indicate verbs, nouns and adjectives that end with the ing suffix.…
Google Helps Small Businesses Stand Out With New Search Label
Google has announced new features to connect holiday shoppers with small and local businesses, part of an ongoing effort to support smaller merchants on its platforms. In a company blog…
A Look At Today’s Marketing Data Standards & What They Mean For Your Strategy
The data-driven realm of marketing is dynamic – what worked for you yesterday might not work today. And with constant search algorithm shifts, privacy regulations, and the unstoppable rise of…
Data-Driven Decision Making To Optimized Local Digital Marketing Efforts
If you’ve been involved in any sort of marketing over the past 20 to 30 years, you’ve no doubt heard the phrase “Content is King.” This may very well be…
How To Survive Algorithm Updates With AI: An Ultimate SEO Guide
If you’ve ever felt like you’re on a rollercoaster ride with Google’s ever-changing algorithms, you’re not alone. Google’s Core Algorithm Updates are known for keeping you on your toes, and…
How Local Businesses Can Rank For Popular Near Me Searches
A recent feature on The Verge highlighted businesses that try to get an edge in local search rankings with clever names like Thai Food Near Me. So, I set out…
Google Completes Switch to Mobile-First Indexing
After years in the making, Google has fully transitioned to mobile-first indexing, the search engine giant announced Tuesday. This means Google prioritizes mobile versions when crawling pages and indexing content.…
How to Incorporate AI Chat and Software into Your SEO Workflow
Know who you/the client is talking to: Caveat: This is 1000% not as powerful as conducting research directly with your target audience via a client discovery session, user focus group,…
How To Use SEO To Target Your Audience Throughout The Funnel
The marketing funnel, otherwise known as the sales funnel or customer journey, is a path or way that potential customers take that contains stages from initial awareness of a product…
Google On What To Do About 404 Errors In Search Console
Google’s John Mueller answered a question on Reddit about what to do about the thousands of 404 errors reported in Google Search Console. John’s answer clarified how to approach the…
How Biden’s AI Executive Order Could Impact Marketing Tools
United States President Joe Biden has signed a landmark executive order establishing new standards around artificial intelligence (AI) development and use. While aimed at managing risks across sectors, the order…
Google Launches New Search Tools To Help With Math & Science
Google is rolling out new capabilities to Search and Lens that will assist in solving complex math and science problems. These new tools provide step-by-step explanations, solutions, and interactive 3D…
A Marketer’s Guide to Launching a UGC Strategy for SEO
Indexation strategy Indexation is the less glamorous but all too critical side of user-generated content. While UGC can be a catapult in scaling SEO, it’s a matter of surfacing the…
Google Explains How It Ranks Recipe Website Content
Google has provided insight into how its algorithms handle recipe website content, responding to a question on X (formerly Twitter) about whether the company prioritizes simpler, more streamlined recipes over…
G7 Reported To Agree On AI Code Of Conduct
The Group of Seven (G7), a group of the advanced economies of the world, agreed to a code of conduct for companies engaged in developing artificial intelligence technologies. While the…
What You Need To Know
Search engine results page (SERP) volatility occurs when there are some major fluctuations in the search engine rankings over a period of time. When there is an elevated level of…
New Version Of ChatGPT Gives Access To All GPT-4 Tools At Once
OpenAI plans to unveil a new way to use multimodal GPT-4 with access to All Tools without switching and more document analysis capabilities. Screenshots shared by numerous ChatGPT Plus users…
The 3 That Really Matter
If only SEO was as simple as having a list of ranking factors that Google applies to its algorithm. If only SEO was as simple as Google having one algorithm.…
IndexNow Celebrates Two Years, 1.4 Billion URLs Submitted Daily
Established two years ago with the primary objective of streamlining how websites signal their content changes to search engines, IndexNow has been on an impressive trajectory. As of now, 60…
From How To Get Started To Pro Tracking
Universal Analytics is being sunset, and everyone is rushing to migrate from UA to Google Analytics 4 (GA4). In this guide, we’ll help you migrate your custom events and walk…