How a Small Travel Blog Gained Topical Authority: A Case Study
I have to admit that I didn’t start with keyword research. Firstly, because I was just writing about my travel experiences and didn’t think a lot about SEO. And secondly,…
State Of Marketing Data Standards In The AI Era [Webinar]
Claravine and Advertiser Perceptions surveyed 140 marketers and agencies to better understand the impact of data standards on marketing data, and they’re ready to present their findings.Want to learn how…
GPT Store To Launch Next Year, ChatGPT Updates Coming Soon
OpenAI shares its plans for the GPT Store, enhancements to GPT Builder tools, privacy improvements, and updates coming to ChatGPT. OpenAI has scheduled the launch of the GPT Store for…
The 17 Best Ad Networks For Content Creators In 2024
In case you were in any doubt, we are now living in the creator economy. Content creators, influencers, and community builders now wield more power than ever before and have…
Researchers Extend GPT-4 With New Prompting Method
Microsoft published a research study that demonstrates how advanced prompting techniques can cause a generalist AI like GPT-4 to perform as well as or better than a specialist AI that…
Link Building for Local Businesses — Whiteboard Friday
Learn about link building for your local business in this Whiteboard Friday with Amanda Jordan. Source link
Firefox URL Tracking Removal – Is This A Trend To Watch?
Firefox recently announced that they are offering users a choice on whether or not to include tracking information from copied URLs, which comes on the on the heels of iOS…
Google’s Search Ads Stir Controversy On Questionable Websites
A recent study published by Adalytics reports Google Search Partners ads appeared on content that doesn’t adhere to its publisher policies. Per Google’s Publisher Policies, ads are not permitted to…
The Complete Guide to Becoming an Authentic Thought Leader
Introduce your processes: If you’ve streamlined a particular process, share it. It could be the solution someone else is looking for. Jump on trends and news: If there’s a hot…
International SEO Conversion Tracking
When it comes to SEO, many people perceive keyword rankings and organic traffic as “vanity metrics.” While they could be if they were the only part of SEO being tracked,…
SEO Vs PPC: Pros, Cons & Differences
Which is better for business: SEO or PPC? Which one should you put your resources into? Truth be told, the answer isn’t one or the other. You need both to…
How To Create High-Impact Content In A Changing Landscape
In an era of user-generated, human-generated and machine-generated content, mistakes are increasingly costlier to make. Learn the ways to revitalize and future-proof your approach to content marketing with Purna Virji,…
A Look Back At One Year Of AI Advances From OpenAI
Today, ChatGPT celebrates one year since its launch in research preview. From its humble beginnings, ChatGPT has continually pushed the boundaries of what we perceive as possible with generative AI…
OpenAI Welcomes Back Sam Altman As CEO With New Board
OpenAI has announced that Sam Altman is officially back as CEO. Sam Altman is back as CEO, Mira Murati as CTO and Greg Brockman as President. OpenAI has a new…
Sneak Peek: The MozCon 2024 Speaker Line-Up
Looking ahead to MozCon 2024, we’re unveiling the first 15 speakers who will be taking the stage come June. Source link
Google Enhances Search With Support For Organization Meta Data
Google is expanding support for organization structured data markup, allowing companies to provide additional details about themselves in search results. With this update, Google will use the markup to showcase…
Google SGE & Generative Summaries For Search Results Patent
Google patent US11769017B1, shared by X user @seostratega, focusing on “Generative Summaries for Search Results,” appears to lay the groundwork for Google’s SGE with the integration of generative AI search…
Perplexity Introduces Online LLMs With Real-Time Information
Perplexity, a San Francisco-based startup, has unveiled two new online large language models (LLMs) called pplx-7b-online and pplx-70b-online. These online LLMs aim to overcome key limitations of many existing LLMs:…
How To Improve Page Speed To Pass Google’s Core Web Vitals
This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. A fast website provides a more pleasant experience for users and can lead to…
Is AI Going To E-E-A-T Your Experience For Breakfast? The LinkedIn Example
Are LinkedIn’s collaborative articles part of SEO strategies nowadays? More to the point, should they be? The search landscape has changed dramatically in recent years, blurring the lines between search…
Navigating 2023’s Changes & Anticipating 2024’s Trends
2023 has been quite the roller coaster ride in the world of SEO, from critical ranking signal changes to Google’s Search Generative Experience (SGE). So, if you’re looking to gain…
3 AI Video Generator Demos Powered By Stable Video Diffusion
Stability AI announced the release of Stable Video Diffusion, a generative AI video model that can transform static images into video content. As marketers look for innovative ways to create…
How To Rank On Google (According To Danny Sullivan At Google)
The SEO industry was founded on a strong community of knowledge sharing between SEO pros; mostly about how to get top ranking on Google. Tapping into this, Google realized that…
Amazon Q Generative AI Chatbot For Businesses Launches In Preview
Amazon announced the launch of Q, a generative AI chatbot designed to enhance business operations with direct integrations to over 40 enterprise applications, in limited preview. Screenshot from Amazon, November…
WordPress AMP Plugin Vulnerability Affects Up To 100,000+ Sites
Accelerated Mobile Pages WordPress plugin, with over 100,000 installations, patched a medium severity vulnerability that could allow an attacker to inject malicious scripts to be executed by website visitors. Cross-Site…
Google To Curb Microtargeting In Consumer Finance Ads
Google is updating its policy limiting personalized advertising to include more restrictions on ads related to consumer financial products and services. Google’s personalized ads policy prohibits targeting users based on…
New Microsoft Tool Aims To Help You Maximize Ad Earnings
Microsoft Advertising has announced the launch of Monetize Insights, a new analytics dashboard aimed at helping publishers monitor and optimize their advertising revenue streams more efficiently. The dashboard is now…
New AI Framework Powers LinkedIn’s Content Moderation
LinkedIn rolled out a new content moderation framework that’s a breakthrough in optimizing moderation queues, reducing the time to catch policy violations by 60%. This technology may be the future…
Local Business E-E-A-T: Real-world Examples of How This Works
SEO of all stripes can honestly be confusing, filled with acronyms, guidelines, and weird-seeming rituals, but here’s the good news: almost nobody knows how to provide great customer service better…
Google Highlights Forums & Profiles With New Structured Data
Google announced today that it will start supporting structured data for discussion forums and profile pages in Google Search. This change will allow Google to better identify and display information…