Website Performance & Health Monitoring: Tips & Best Practices
Setting up and running a website or ecommerce project is great – however, your work is far from done once your site is up and running. Without appropriate health and…
Announcing the Keyword Research Certification: Create a Personalized Keyword Strategy
The heart of your SEO. The foundation for building ideas and thoughts in your industry. The vital link between you and your audience. What are we talking about? Keywords, of…
Google Introduces New Search Labels For Coupons & Promos
Google is updating shopping search results with new labels highlighting coupons and promotions and the ability to compare prices from multiple retailers. According to a recent survey by Google, among…
Apple Offers New Ad Placements In App Store
Earlier last month, Apple hinted towards new, coveted placements in the Apple app store in an email invitation to developers. The rumors are true – Apple officially announced two new…
71% Of Marketers Are Struggling To Meet Customer Expectations
Most marketers say they’re struggling to meet customer expectations, and a new report on the current marketing landscape reveals why. The eighth edition of Salesforce’s State of Marketing report looks…
How To Track Offline Conversions From Your Google Ads
For many businesses, if you’re only tracking conversions that occur directly on your website, you’re likely missing a complete picture of how ads impact sales. A potential customer might click…
Semantic Search With Vectors
If you’ve been following the latest news in search, you’ve probably heard about vector search. And you may have even started to dig into the topic to try to learn…
How To Write Helpful Content With Topic Modeling & Topic Clusters
This post was sponsored by MarketMuse. The opinions expressed in this article are the sponsor’s own. Wondering how to tackle Google’s helpful content update? At a loss for how to…
Transparent & Value Driven [Podcast]
Can programmatic be transparent and value-driven, given the deprecation of third-party cookies? Absolutely. Rajeev Goel, Co-founder and CEO of PubMatic, joins me on the SEJShow to talk about the future…
The 7-Day Quick Start Guide to SEO + Cheat Sheet
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. We all start somewhere. For you,…
Instagram Fixes Bug Causing Service Outages
Instagram fixed a bug causing a service outage that impacted users to varying degrees, as people reported disabled accounts and repeated app crashes. Instagram officially acknowledged the issue today at…
Google Rolls Out 2 New Ways To Analyze Data In Ads Data Hub
Google is rolling out new ways to analyze data using Ads Data Hub with solutions designed for marketers and third-party measurement partners. Google Ads Data Hub allows marketers to analyze…
Your Guide To Quickly Growing Followers
Dance challenges, teenage crooners, pranks, and quick entertainment. That’s what you think of when you mention TikTok. So, why is it important to learn how to use TikTok for business?…
5 Top Enterprise Local SEO Challenges & How To Solve Them
Local SEO can be challenging for enterprise brands because it means knowing how to do “national” SEO, Google Business Profile, and then learning how Google handles your priority search queries…
Microsoft Launches Import Tool For Google Ads Performance Max
Microsoft Advertising is rolling out a solution within its Google Import tool that allows advertisers to duplicate their Google Ads Performance Max campaigns. Microsoft is launching the import capability for…
Research Finds Evidence Of User Dissatisfaction With Google Results
New research published by SEMRush indicates that a certain percentage of people searching on Google “aren’t satisfied with the results… and need to refine their queries” in order to find…
10 Ecommerce Tips To Reduce Abandoned Carts & Boost Sales
This post was sponsored by SafeOpt. The opinions expressed in this article are the sponsor’s own. Are you noticing that the majority of your online shoppers reach the cart stage…
How To Use Google Ads Keyword Forecast Tool For Predictive Keyword Research
The Google Ads Keyword Planner is a useful tool; there’s no doubt about that. Whether you’re starting your first Google Ads campaign or your hundredth campaign, having a plan or…
Why Tweet Comparing Google to Dying Mall Went Viral
A tweet that Google no longer delivers helpful results struck a nerve with others who felt likewise, causing it to go viral. The tweet received over 42,000 likes and nearly…
A Technical SEO Guide To Redirects
Website redirects tell browsers and search engines information about a URL and where to find the webpage. It’s essential to use redirects correctly because they impact how websites are crawled…
What’s The Difference & How To Fix Both
Google search console warns publishers about 404 errors: 404 and soft 404. While they’re both called 404, they are very different. Consequently, it’s essential to understand the difference between the…
Metrics for Better Keyword Research — Whiteboard Friday
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Many SEOs think of keyword research…
SEO Data And New Opportunities [Podcast]
What’s more important to your SEO bottom line? Data or feelings? Data, of course! Dmitrii Kustov of Regex SEO joins me on the SEJShow to talk SEO Data, the opportunities…
How To Unleash The Power Of Pre-Outreach Strategy
In the world of digital marketing, traffic is the name of the game. And generating a lot of traffic usually means successfully promoting your content to get links and social…
Are Nofollow Links A Google Ranking Factor?
At face value, the average website user cannot tell whether a link is Nofollow or Dofollow. You can copy or click on a Nofollow link just the same as they…
What You Need To Know For SEO
Meta tags are the most fundamental part of SEO and making sure that your site’s pages have a good, solid foundation of optimization. These are the tags that you add…
Elon Musk Finally Owns Twitter
It’s being reported that Elon Musk has completed his purchase of Twitter and immediately fired the CEO, CFO as well as the executive in charge of legal, policy and trust.…
How To Get Your Site Indexed Before Launch & Why It Matters
Are you planning to launch a new website? If so, your first step to acquiring traffic will be to get your website indexed on search engines like Google. This will…
Google Ads Performance Max New Features & Best Practices
Google is rolling out new features for Performance Max campaigns and sharing best practices to help marketers promote holiday sales more efficiently. New Features For Google Ads Performance Max Campaigns…
Google Pushes Universal Analytics 360 Sunset To 2024
Google is pushing the sunset date of Universal Analytics 360 to 2024, giving enterprise users more time to transition to Google Analytics 4 (GA4). The last day to switch from…