SEO news from around the world
OpenAI announced the formation of a new Preparedness team tasked with assessing highly advanced foundation models for catastrophic risks and producing a policy for safe development of these models. A…
In a move that could redefine B2B lead generation, HubSpot and TikTok announced a unique integration to streamline B2B lead generation. This partnership helps businesses capture TikTok leads into HubSpot’s…
Google has announced several new AI-powered updates coming soon to Google Maps that aim to help users plan trips, navigate unfamiliar areas, find electric vehicle charging stations, and discover new…
In a move aimed at simplifying the ad creative process, Amazon Ads has released a generative AI-powered image generation feature in beta. This tool promises to tackle a pain point…
There’s now a new way for websites to monetize with Microsoft. Just this morning, the company announced the launch of Microsoft pubCenter. The new web monetization solution is geared towards…
Google’s algorithms rely on a multitude of signals and systems for ranking, but is your Better Business Bureau (BBB) rating one of them? Google has denied it on at least…
Confused about the difference between remarketing and retargeting? You aren’t alone! These terms are used interchangeably these days. But are they the same? Technically, no. In online advertising, remarketing and…
Google announced it’s expanding tools within its search engine to help users better evaluate images and source credibility. The company is rolling out three updates focused on image fact-checking, surfacing…
During its latest quarterly earnings call, Microsoft highlighted how it is leveraging artificial intelligence to improve search, advertising, and productivity. Satya Nadella, Microsoft’s CEO, stated that the company is “redefining…
Automattic, the parent company of WordPress, has broadened its portfolio by acquiring Texts.com, an application that consolidates various messaging platforms into a single inbox. The Texts.com platform brings together a…
Meta is set to report Q3 earnings today at 5:00 PM Eastern time. Highlights from the earnings report published earlier today reveal growth that beat analysts’ expectations, driven by a…
Google announced that it’s okay to merge two kinds of Schema.org structured data now and that it will validate at the major structured data validators. Now your choices aren’t restricted…
Google has launched a new advertising product called AR Beauty Ads, which allows beauty brands to promote their products using augmented reality (AR) technology. The interactive ads feature virtual try-on…
Driving interest in your brand to enable growth is a challenge – one that is becoming even more apparent, as budgets have become tighter and buyer scrutiny is at an…
When you’re reaching out to a mass email list with your business offering, the last thing you want is to see that your last email blast didn’t make it to…
How do you know what to change on your website or landing page to make it more effective? Are the tweaks and tests you made to your site really successful?…
Online ad giant Alphabet is set to report Q3 earnings today at 4:30 PM Eastern time. Highlights from the earnings report published earlier today reveal strong growth driven by Search…
Google’s parent company, Alphabet Inc., held its third quarter 2023 earnings call, offering insights into how its major products and services are performing. Specifically, the earnings call transcript reveals how…
In an unexpected turn of events, Google’s Search Generative Experience (SGE), once heralded as a revolutionary generative AI feature set to disrupt search engine result pages (SERPs), is notably shrinking…
A new study reveals that most social media users, especially young people, continue to use platforms like Instagram and TikTok even though doing so makes them unhappy. They feel trapped…
Promote this content: 1. Absolutely correct contact information It’s a preventable loss when a customer misses the chance to shop with you because they encountered incorrect basic business details on…
The search marketing landscape is evolving rapidly with new technologies. This year alone, we’ve seen the rise of generative AI, new developments in automation and voice search, and the emergence…
Planning and executing link building strategies that are based on Google’s best practices is very complex. Why? The only links that do not violate Google’s spam policies are ones where…
These developments will roll out faster with the help of generative AI. Simply put: Your competitors will gain an advantage if your marketing doesn’t embrace a winning social media formula.…
Duda, the closed-source website builder for developers and SEO agencies, announced a new SEO automation to complement their existing AI Assistant tool, increasing the ability to scale SEO while simultaneously…
The popular LiteSpeed WordPress plugin patched a vulnerability that compromised over 4 million websites, allowing hackers to upload malicious scripts. LiteSpeed was notified of the vulnerability two months ago on…
Google announced new features to meet large enterprises’ and agencies’ diverse reporting needs for those who switch to GA4 for Analytics 360 properties. Initially rolled out to adapt to a…
How is bounce rate defined in GA4? Now that we’ve established how Universal Analytics defined bounce rate let’s turn that idea completely on its head. On July 1, 2023, Universal…
Users over the weekend were bewildered by Google Search Console failure to index webpages and the accompanying cryptic message, Failure: hostload exceeded. Many publishers checked with their web hosts then…
Search results generally appear to be stable, but the reality is that Google’s SERPs can be more dynamic and volatile than is commonly understood. In this article, you will learn…