What exactly is influencer marketing? How does it differ from other forms of advertising? And why should marketers care? Influencer marketing has become a powerful tool for businesses looking to…

If you think simply building as many links as you can is enough to succeed online, think again. Link volume and link authority are not the only factors that affect…

Google’s Lizzi Sassman and John Mueller discussed the importance of image filenames in a recent Search Off the Record podcast and at one point discussed a major mistake when it…

If your target audience speaks different languages, offering your website content in multiple languages would make sense to provide a better user experience. But does offering different languages on your…

B2B lead generation marketers: Have you tried Google Discovery ads yet? According to Google, Discovery ads: “…help you reach up to 2.9 billion people as they browse feeds on YouTube,…

It wasn’t long from the time when search engine optimizers first realized the important role backlinks played in search rankings until some enterprising soul came up with the idea of…

Demand and competition for digital marketing talent are steadily on the rise. If you’re looking to expand your SEO and content marketing teams in 2023, you must be prepared to…

The Google Ads Keyword Planner is a useful tool; there’s no doubt about that. Whether you’re starting your first Google Ads campaign or your hundredth campaign, having a plan or…

Social media has become a massive part of brand marketing strategy. And managing multiple accounts can be pretty overwhelming. How do you stay organized? What tools should you use to…

LinkedIn is upgrading video content with automatically generated captions and adding several new features to assist people with accessibility needs. With automatic captions, LinkedIn aims to make videos more accessible…

Google’s new My Ad Center lets users disable targeted advertising without giving up helpful features like personalized search results. Previously, disabling targeted ads meant you had to go into your…

Google is making the shopping experience on desktop more visual by adding a more comprehensive selection of product images. In an example from Google shown below, you can see how…

You’ve probably already heard that statistics pages are a great way to generate links. You’ve also likely noticed that some statistics pages are much more successful at earning links than…

Organic search engine optimization (SEO) is the process of showing up higher on the search engine results pages (SERPs) naturally. Organic search is one of the most effective channels to…

To help business boost sales and raise awareness about their brand during the holidays, Google Ads is rolling out new seasonally-themed video ad templates. The templates have visuals and audio…

Google search console warns publishers about 404 errors: 404 and soft 404. While they’re both called 404, they are very different. Consequently, it’s essential to understand the difference between the…

Are you looking to advance your digital strategy and put your company on the path to success? Whether you’re a business owner working with an agency or a digital marketer…

While most professionals strive to write the highest quality content possible, spelling and grammatical mistakes happen. But what happens when you publish those mistakes? Will search engines be less likely…

Today’s Ask An SEO question comes from Abdul from Nairobi, who asks: “I’m a junior in-house SEO for a company that resells items both in a traditional store and online.…

In further moves towards transparency to advertisers, Google quietly updated its “Unavailable Video” policy in Google Ads this week. The update gives advertisers a clearer understanding of the disapproval reason…

Google confirms an algorithm update targeted at fighting spam is rolling out to search results worldwide and in all languages. Google estimates the October 2022 spam update will take several…

When it comes to marketing yourself in the digital space, business owners always seem to have something new to figure out – whether that’s a Google core update or a…

WordPress released a security update to fix sixteen vulnerabilities, recommending that sites be updated immediately. The security notice did not offer a description of the severity of the vulnerabilities however…

This post was sponsored by Bright Data. The opinions expressed in this article are the sponsor’s own. You know the story, every SEO professional is learning and using the same…

Are you planning to launch a new website? If so, your first step to acquiring traffic will be to get your website indexed on search engines like Google. This will…

Google is making audio ads available to all advertisers, giving businesses more ways to reach music and podcast listeners on YouTube. Previously, specific product categories were ineligible to run audio…

Google reveals the latest data on top Halloween costume searches in the US in an update to the Halloween Frightgeist website. Halloween Frightgeist is a website powered by Google Trends…

Google Ads is rolling out three new columns to reports that make it easier to understand how conversions impact campaign performance. The three new columns include the following: Results Results…