What Do You Do About It?
Search results generally appear to be stable, but the reality is that Google’s SERPs can be more dynamic and volatile than is commonly understood. In this article, you will learn…
5 Ways SEOs Can Use ChatGPT – Whiteboard Friday
Final way I recommend using ChatGPT for SEO is really creating your custom tools. I think one of the biggest powers is that ChatGPT is going to empower us to…
Google Completes Rollout of October 2023 Spam Update
Google has confirmed that the rollout of its October 2023 Spam Update has finished as of October 20. The spam-fighting update was first announced on October 4. In its announcement,…
What Is PPC Management – Do you Need it?
Pay-per-click (PPC) advertising is arguably one of the quickest ways to find and convert new customers. Even more important than investing in PPC is investing in effective PPC management. Many…
Kinsta Unveils Free Hosting for Your Static Sites
Kinsta announced free hosting for up to 100 static websites, including static WordPress sites, and 100 GB bandwidth per month Free hosting offered by Kinsta for static websites, including static…
WordPress Update Improves Page Speed With Smarter Script Loading
The latest update to WordPress, version 6.4, includes changes to how scripts are loaded on the front end that will improve page load times and performance for many sites. Script…
The 19 Best Market Research Tools Of 2023
Building a successful business is no easy feat, especially in a world where consumers have more options – and distractions – than ever before. That’s why market research is essential…
DALL-E 3 Image Generator Now Accessible In ChatGPT Plus
OpenAI announced that it’s expanding access to its newest text-to-image generator, DALL-E 3, by allowing ChatGPT Plus and Enterprise customers to use the AI system within the ChatGPT app. DALL-E…
Google Analytics Removes 4 Models, Adds Custom Metrics
Google has announced updates coming soon to Google Analytics 4 (GA4) properties. As of mid-October 2023, specific attribution models will be removed from the platform. At the same time, Google…
Secrets Of A Viral Content Creator: Discoverability, Co-Branding, And More – Ep. 323 via @sejournal, @Amanda_ZW
Want to learn how the experts create viral content? We talked to Brian Kearney to learn how on the lastest SEJ Show episode. The post Secrets Of A Viral Content…
Google’s October 2023 Core Update Now Complete
Google completed its October 2023 core search update rollout, which aims to improve rankings by promoting quality content. Google finished rolling out the October 2023 Core Update. Core…
The 3 That Really Matter
If only SEO was as simple as having a list of ranking factors that Google applies to its algorithm. If only SEO was as simple as Google having one algorithm.…
Google Lighthouse 11.2.0 Updates Coming To PageSpeed Insights
Google announced a new version of Lighthouse that contains numerous changes to how performance scores are calculated and how they are displayed. The updated Lighthouse changes will begin appearing soon…
Google Adds Support For Paywalled Content In Rich Results Test Tool
Google has announced an update to the Rich Results Test tool that now allows you to validate structured data markup for paywalled content. This new capability aims to help publishers…
Insights from 100M Phone Calls
How do you turn the conversations happening over the phone into invaluable data that drives success? From understanding customer behavior to identifying conversion opportunities, your phone calls are full of…
Google Search VP Defends Practices As Antitrust Trial Progresses
In the high-stakes antitrust trial brought against it by the U.S. Justice Department and 38 states, Google continues to argue that innovation and search quality, not anticompetitive practices, explain its…
Announcing: The Local Business Content Marketing Guide
I had two key inspirations for taking a thorough approach to this guide. The first was all of the local business content marketing FAQs I’ve identified over a twenty-year career…
WordPress 6.4 Release Contains +100 Performance Wins
WordPress 6.4, releasing on November 7th, is packed with over 100 improvements to site performance which promises to make this release one of the most important ones to get right…
Google Chrome Address Bar Upgrades Enable Faster Searches
Google has announced several updates coming to the address bar in the Chrome web browser, aiming to help users find websites faster. The improvements will roll out over the next…
How To Calculate Total Addressable Market: Go To Market Strategy
This post was sponsored by Directive Consulting. The opinions expressed in this article are the sponsor’s own. At a standstill about how to best market your new tool? Wishing you…
Avoiding Keyword Cannibalization Between PPC & Organic
Organic (search engine optimization) and paid search (or pay-per-click) have enough technical intricacies and strategic aspects to them to start with. Keyword cannibalization is an issue that can make them…
SEO For AI Search: Understand Qualified Clicks
Now that AI search is dawning over the horizon, people are predicting the end of SEO and a decline in web traffic. And there’s good reason for people to think…
X Formerly Twitter Testing $1 Charge For New Users
X (Formerly Twitter) announced that are testing a new program (called Not A Bot) for blocking bots and spammers that requires new users to pay a subscription of $1/year in…
Snapchat Content Goes Beyond The App With New Embed Capability
Snapchat launches embed features for Lenses, Spotlight, Stories, and Profiles, allowing users to share content on websites for the first time. Snapchat allows users to embed Lenses, Spotlight, Stories, and…
YouTube Unveils Major Update Including Dozens Of New Features
YouTube has launched over three dozen new features and design updates to enhance the user experience. Now rolling out globally, the changes are designed to give viewers more control and…
Bing Explains SEO For AI Search
AI search is inevitable so it’s vital for SEO to understand everything about it. An interview with Bing’s Fabrice Canel revealed interesting insights about this topic with some takeaways that…
How to Use SEO to Build Long-Term Brand Recognition and Visibility
The above KPIs can help you show your progress, but it requires the right methods and data tracking. To help you get started, consider the following SEO tactics to build…
Non-Search Engine Online Ad Options To Target Asia
The Asian market is growing. Aside from the usual suspects, such as China, Japan, and South Korea, other Asian countries have grown their online presence in recent years. Many other…
Microsoft’s New AI Bug Bounty Program Has Rewards Up To $15K
Microsoft launched a bug bounty program offering rewards up to $15,000 for finding vulnerabilities in AI systems, aiming to improve AI safety through external security testing. The initial scope of…
Google Introduces Structured Data For Car Dealership Inventory
Google has launched an improved method for car dealerships to display their inventory of vehicles for sale on Google Search and other Google platforms. Newly supported structured data markup simplifies…