Google’s Search Advocate, John Mueller, explains the main thing you should know about the complex topic of implementing geo IP redirects. This topic is addressed in the latest installment of…

There are two ways to approach the issue of optimizing TikTok Ads. First, you could try to optimize these ads before the campaign rolls out. That’s a good strategy. Any…

Google is rolling out updates to search ads that include the removal of the “ad” label and adding business names and logos. These changes help to make Google Search ads…

Google’s John Mueller and Lizzi Sassman discuss creating image alt text that’s good for those using screen readers, briefly touching on what to do about decorative images and how it’s…

In a move intended to improve safety for underaged users, TikTok is updating its livestreaming functionality to restrict hosting to users aged 18 or over, according to a release on…

Amazon Prime Day opened doors to endless marketing boosts for the second time this year. Refersion’s Raj Nijjer joins me on the SEJShow to discuss marketing opportunities for Amazon Prime…

Website redirects tell browsers and search engines information about a URL and where to find the webpage. It’s essential to use redirects correctly because they impact how websites are crawled…

When we talk about information retrieval, as SEO pros, we tend to focus heavily on the information collection stage – the crawling. During this phase, a search engine would discover…

Recurring events and seasonal stores can provide fantastic opportunities to boost commercial performance and create meaningful engagement with a wider repeat audience. From smaller localized exhibitions and pop-up stores to…

There isn’t a standard way to learn search engine optimization (SEO). Ask anyone working here at SEJ how they started in SEO, and you’ll get lots of different stories. It…

Google appears to have stopped showing title tags for mobile search results for the entire website such as in searches for the name of a website which generally show the…

Are you forward-thinking in your approach to search marketing? When was the last time you updated your content strategy? With Google’s ever-changing algorithm, your SEO tactics must continue to evolve.…

WordPress 6.1, arriving November 2022, is jam-packed with performance improvements, signaling that this may be the update that many have been waiting for. WordPress performance scores from the beginning of…

In a Google Search Off the Record podcast, Google’s Lizzi Sassman and John Mueller discussed writing alt text and share the thought process behind exceptional alt text. The subsequent conversation…

Frequently Asked Question (FAQ) pages (or informational hubs) enable your business to respond, react, and anticipate the needs of your audience more quickly and appropriately than other types of destination…

Are customers finding relevant, informative content when they search for your business or visit your website? How do you create a more seamless experience devoid of friction from the start…

AMP is an HTML framework that helps desktop-optimized sites deliver ultra-fast mobile versions of webpages. AMP is a creation of Google, which has led to claims it gives pages a…

Google has added three new structured data properties to be used with the ImageObject type in order to add support for credit, copyright and image creator information via structured data.…

As the founder and lead Content Strategist at my own content company and an Associate Director of SEO at a global agency, my day is filled with content marketing activities.…

Microsoft Bing is getting an AI image generator in the coming weeks, which allows users to turn text into digital art. Let’s say a picture of a Shiba Inu as…

Google is updating first-party cookie support with ad personalization capabilities. This change will affect ads served through AdSense. Google AdSense started allowing first-party cookies in 2020, which use information associated…

As early adopters, Google Play Services Beta and Chrome Canary members now have access to passkey functionality, according to a post on the Android Developers Blog. The feature, which will…

Google is officially rebranding the Webmaster Guidelines as “Search Essentials,” which comes with a simplified refresh consisting of only three sections. In addition to making the former Google Webmaster Guidelines…

Today’s “Ask An SEO” question comes from Yvonne from Whitby, who asks: “An old website of ours, now deleted, was hacked a while ago. Now, it’s sending thousands of spammy…

What exactly is influencer marketing? How does it differ from other forms of advertising? And why should marketers care? Influencer marketing has become a powerful tool for businesses looking to…

Google announced that their live search conferences are back, with the first event already scheduled for November 2022. More conferences are promised to be held around the world and will…

Right now, the internet has more than 1.1 billion websites operating across more than 271 million unique domains. That’s a nearly unfathomable number of pages competing for a finite amount…

Google is rolling out a way to utilize first-party data to deliver more personalized ads via Display & Video 360 without third-party cookies. A new solution called Publisher Advertiser Identity…