How Should They Do It?
Content marketing, particularly of the digital variety, has become an increasingly popular item in modern marketers’ toolboxes. While many larger organizations have been quick to embrace content marketing strategies, smaller…
Can GPT-4 Reduce The Human Cost Of Content Moderation? OpenAI Thinks So
OpenAI announced it has developed an AI system using GPT-4 to assist with content moderation on online platforms. The company says this system allows for faster iteration on policy changes…
Google Rolls Out AI Search Upgrades Focused On Education
Google announced it’s upgrading its AI-powered Search Generative Experience (SGE) with new capabilities to assist learning. The SGE launched less than three months ago has been positively received by early…
We Don’t Use Third-Party SEO Tool Scores For Rankings
In a recent episode of ‘Ask Googlebot,’ John Mueller, a Search Advocate at Google, explains the company’s stance on scores from third-party SEO tools. Mueller stated that Google doesn’t consider…
19 List Building Techniques For SaaS Link Building
A SaaS company’s link building techniques are similar to other business types. Still, the list building methods are unique because of the type of content on publisher websites and the…
Actionable Strategies For Securing Your SEO Budget
As businesses grapple with inflation, layoffs, and budget cuts, you may be under more pressure than ever to deliver tangible SEO results with limited resources. And in today’s challenging economic…
Insights From Creator Liaison Renee Ritchie
The rise of social media in the past decade has led to rapid changes in how creators make and tell stories on YouTube. With users able to click away at…
Generative AI Adoption Rate Eclipsing Smartphones & Tablets
Generative artificial intelligence (AI) tools like ChatGPT are seeing rapid adoption, climbing faster than smartphones and tablets did after their release, according to new research from Emarketer. Emarketer reports that…
YouTube Strategic Direction Revealed Over Three Key Events
I attended the annual YouTube NewFront event at Google’s Pier 57 in New York City this year. At the time, back in May, I’d come to the event hoping to…
Domain Name Is Never Going To Make Or Break Your SEO
Google’s John Mueller participated in a lively discussion on Mastodon about domain names and SEO. His discussion began as a post about whether a dash (-) in the domain name…
Balancing Creativity With Caution When Using AI to Create Content
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. I’m the kind of writer who hates to…
Amazon Reportedly Testing Generative AI Tools For Sellers
Amazon is reportedly testing a generative artificial intelligence (AI) tool for sellers that writes copy for product listings. This marks a significant move in integrating large language models (LLMs) into…
Unleash Campaign Potential: Elevate Performance Marketing
2023 has been a time of significant change in the online space, driven by the increased adoption of AI and other technologies. Are you doing enough to win over your…
Instagram Unveils Carousel Music, Collabs, And Add Yours Sticker
Instagram announced music for carousel posts, collabs, and a sticker that invites followers to submit user-generated content. The series of new features provides users with enhanced ways to create, work…
Site Architecture for Resource & Content Libraries — Whiteboard Friday
Kavi outlines a four-step process for building resource and content libraries. The process includes auditing for technical and content-related issues, mapping out a new structure, migrating the content with redirects,…
What Is Marketing Automation: How Does It Work?
Want to boost the effectiveness of your marketing campaigns, create more efficient team processes, and upgrade your customer experience? You need marketing automation. Marketing automation has become popular over the…
How To Choose A Domain Name
When it comes to building your website, choosing a domain name is one of the most important decisions you will make because it affects how the site is marketed and…
Google Opens Beta For eSignature And Gmail ‘Email Layouts v2’
Google has announced the next testing phase of new features for Google Workspace users. Having commenced alpha testing, Google expanded the availability of eSignature to provide a more seamless signing…
Google Rolls Out Gmail Translation To Mobile Apps
Google plans to update mobile apps with Gmail translation, improving global business and marketing communications. Google has introduced native translation integration within the Gmail mobile app, extending the feature previously…
OpenAI Expands Custom Instructions To Most ChatGPT Users
ChatGPT Custom instructions are now available for all users (except in the EU and UK) without a Plus subscription. Custom instructions are now accessible to ChatGPT users except in EU…
Google Launches Beginner-Friendly GA4 Training Course
Google has launched a new free online course to teach beginners how to use Google Analytics 4 (GA4). The course aims to provide a starting point for people who want…
YouTube Implements New Linking Policy To Curb Spam
YouTube has announced new policies to fight spam and fraud on its platform. Beginning on August 31, 2023, links in YouTube Shorts comments and descriptions will slowly become unclickable. YouTube…
5 Reasons You Shouldn’t Use ChatGPT for Legal Website Content
There’s no doubt that ChatGPT has emerged as a powerful, ground-breaking tool for marketers and business owners around the world. In fact, ChatGPT has been heralded as one of the…
Unlocking the Future of Tomorrow: MozCon 2023 Day Two Recap
Day two recap contributions written by Emilie Martin, Meghan Pahinui, Miriam Ellis, and Zach Edelstein. We’re back for more insights from day two, the final day of MozCon 2023! Day…
Google, Universal Music Reportedly Discuss AI-Generated Music
Google and Universal Music (and other music companies) may be in negotiations to license artists’ voices and melodies for songs generated by artificial intelligence (AI). This development, initially reported by…
NVIDIA Introduces AI Workbench For Enterprise Generative AI Models
NVIDIA hopes to open new doors for developing generative artificial intelligence (AI) models with AI Workbench. The enterprise toolkit is intended to make AI development more streamlined, efficient, and accessible.…
Google Answers If Semantic HTML Element Has An Impact
Google’s John Mueller, in an SEO Office Hours session, answered a question about whether the <article> semantic HTML element has an impact on Google. John answered the question directly but…
6 New Features In The Latest Threads App Update From Instagram
Explore new features in the latest Threads app update, including a list of your likes, rel=me support, and alt text for images. Instagram’s Threads has introduced six new features in…
Google Unveils New AI Tools To Help Advertisers This Holiday Season
With the holiday shopping season approaching, Google has announced several new features to help advertisers connect with customers and drive sales. Google is leaning into AI and machine learning to…
Google Downgrades Visibility of HowTo and FAQ Rich Results
Google officially announced that it is downgrading the visibility of two forms of rich results, the HowTo and the FAQ. The FAQ rich results will essentially be phased out for…