You’ve probably heard the term “authority” thrown around a lot when it comes to search engine optimization (SEO). But what does it mean exactly? And if you already know what…

Every time someone enters a query into Google, the search engine applies a complicated equation to discover precisely what the searcher is looking for. All sorts of factors are included…

Planning and executing an excellent SEO strategy is critical for any digital marketing campaign. However, the effort requires data to tell the story in a way that resonates with our…

Consumer needs and behaviors can change dramatically depending on the current economic climate. However, one thing always remains consistent: They always turn to SEO to help them survive and thrive.…

Off-page SEO is one of the most difficult parts of digital marketing. It can feel like there are more ways to get it wrong than to do it right. Somewhere…

Google is yet again under fire from for its alleged anticompetitive practices in online advertising. According to Bloomberg, the U.S. Department of Justice could sue Alphabet, Inc, the search engine’s…

In digital marketing, it’s so easy (and tempting) to separate the various sub-disciplines into their little worlds. Here’s SEO over here, the big one. Then there’s social media marketing, and…

The Boolean search comprises a specific group of search operators that relate to the logic inherent in the words And, Or, and Not. Although they are three simple words, their…

The forthcoming update continues Google’s efforts to show more helpful, in-depth reviews based on first-hand expertise in search results. Google’s timing for the next product review update aligns with the…

Google announced it’s launching a new algorithm update next week called the helpful content update. It aims to boost content written for people and devalue content written primarily for SEO.…

Getting started with a paid social media strategy can be daunting and time-consuming. As a social media advertising agency leader (say that three times fast), we often get clients asking…

If your business isn’t building quality backlinks, you’re not building prominence. If you’re not building prominence, you’re missing one of the fundamental criteria to rank higher in the search engine…

Remarketing has become ubiquitous across the web, as users frequently gripe about endless ads chasing them around the web after viewing a product once. Yet, when used correctly, remarketing continues…

TikTok continues its e-commerce push with the introduction of three types of shopping ads with expanded placement options that go beyond the For You page. The three ad types include:…

Google’s Search Advocate John Mueller says there’s no rush for websites to switch away from dynamic rendering, despite a help document saying it’s not a long-term solution. Mueller left a…

Historically, the tension between chief financial officers (CFOs) and marketing heads has often resulted from misalignment around long-term vs. short-term goals. While CFOs are required to submit quarterly financial reports…

Google says an issue with Search Console caused it to report an incorrect number of indexed pages. The problem is now resolved. As a result, Google warns you’ll likely see…

To run a successful Shopify store, a thorough understanding of SEO is essential. A well-planned and executed SEO strategy has endless possibilities for generating your Shopify store’s organic traffic and…

What is headless CMS? Why are more companies looking into it nowadays? Powered by greater flexibility and scalability, it might be the next generation of content management systems. Lidia Infante,…

Over the past two years, several businesses have been moving to online models due to changing market conditions. Competition is heating up quickly in many sectors. Some businesses performed well…

So, you’re starting a business or designing a logo for a local brand. That’s awesome. Congrats! Now it’s time to start on the sometimes time-consuming, meticulous, and costly work of…

Instagram is announcing three new features for users who make Reels videos, which include the ability to crosspost to Facebook and more. Adam Mosseri, Head of Instagram, announces the new…

In six weeks post-launch, Snapchat+ has amassed over a million subscribers. Building on this momentum, Snapchat+ is launching four new features at no added cost. Snapchat+ is a premium membership…

It’s no surprise that the professional world has seen one of the greatest reshuffles in history. Not only are people switching companies, they’re switching career paths. As these changes have…

How can you help existing webpages get new traction and move up in search rankings? That’s the question posed by Faith in this edition of Ask An SEO. She wrote:…

Third-Party Cookies Are Going Away As you’ve noticed, GA4 will not track third-party cookies; its focus will be on first-party cookies. Privacy is one of the main reasons that third-party…

Are you looking to create an SEO strategy for your business? Don’t know where to start? Creating and executing your first SEO strategy can seem daunting and complicated. But, with…

Meta is introducing a new way to schedule Facebook Reels with a new feature integrated into Meta Creator Studio. Accessible to anyone with a Facebook Page, Creator Studio makes it…