There’s a reason why WordPress is so popular: it’s relatively easy to use, offers a lot of functionality, and gives you many customization options. And it can be great for…

For most organizations, implementing an effective SEO (search engine optimization) strategy involves collecting and analyzing significant amounts of keywords, content, analytics, and competitive data from various sources. SEO professionals then…

YouTube’s weekly update for creators includes more subscriber metrics and access to an expanded library of copyrighted music. Here’s a recap of all announcements from this week’s news flash. Greater…

Facebook announced it will no longer allow users to host live shopping events beginning October 1, 2022, Meta announced in a blog post. Citing a shifting preference for short-form videos…

LinkedIn is testing a different take on a Discover feed — a new mobile app section with content curated by humans rather than algorithms. Similar to other discovery-based feeds, a…

Traditional media companies have struggled in the digital age. As more people opt out of physical formats like newspapers and magazines, some employment numbers in the industry have steadily declined.…

This post was sponsored by Rio SEO. The opinions expressed in this article are the sponsor’s own. Customer experience (CX) is more than just a buzzword – it’s what shapes…

As the role of search evolves to touch multiple marketing and consumer touchpoints, optimizing for the user has never been so important. This is reflected in Google’s continual focus on…

Google is testing more local service ads per set of search results, with three ads on a page instead of two. Ginny Marvin, Google’s Ads Liaison, confirms the test saying…

Imagine two businesses competing for the same customers. Let’s call them Store A and Store B. They are identical except for one thing: Store A has a location that’s easier…

The United States government’s National Vulnerability Database published a notification of a vulnerability discovered in the official WordPress Gutenberg plugin. But according to the person who found it, WordPress is…

Measuring success in website performance is a tricky task for small business owners. It can be easy to apply the same approach that works when evaluating viability throughout a company.…

Since Google Ads first launched retargeting in 2010, the evolution of this tactic has shifted tenfold. It’s no longer a question of whether you should use retargeting; it’s how you…

Can spending less time on the clock actually make your team more productive? Joe O’Connor thinks so. He’s the CEO of 4DayWeek.com, a company aiming to shift our collective mindsets…

Local businesses are often the most interesting SEO clients to work with due to the creativity and strategy it takes to appeal to a local market. While the basics –…

No matter how easy your website is to navigate or how clean the user experience (UX) is, an on-site search function is vital. Your site visitors want a direct way…

Meta’s latest earnings report reveals the company’s first-ever year-over-year decline in advertising revenue, signaling a downward trend that it expects to continue. The Q2 2022 earnings report from Meta marks…

When it comes to content marketing, everything you do needs to be part of a larger strategy designed to achieve specific targets. More sales, more leads, more page views –…

You don’t have to have an MBA from Wharton to spot the opportunities the Chinese market presents for ecommerce. The world’s most populous nation, the People’s Republic of China, has…

Shopify’s 0.1% loss in CMS market share this month was picked up by WordPress, with little movement across the rest of the content management systems (CMS) sphere. Overall, WordPress is…

Google’s Search Advocate John Mueller says you should always try to replace internal links pointing to HTTP URLs with the newer HTTP versions. This is stated in a Reddit thread…

As competition has grown over the last few years, it has been increasingly important to test the creativity on your product detail pages to maximize conversions for your products on…

Google published a new video offering six tips for how to make ecommerce sites eligible for special presentations in the search results. The video began by highlighting three key elements…

YouTube demystifies the Shorts algorithm in a Q&A video that addresses several of the most common questions creators have about gaining visibility with short-form content. We know at least some…

The Observatory on Social Media at Indiana University has released three new Twitter tools that allow users to examine information spread on the app social media more closely. Those looking…

Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between executive…

Every digital marketing strategy relies on a number of elements to ensure its success. For a holistic campaign, you’ll need to consider how you’ll approach email marketing, paid search, social…

Looking to scale your SEO processes? Are you equipped to factor in the ever-changing digital landscape into your plans for growth? Any marketer would agree that scaling in today’s digital…