How To Consult For Equity And Get Paid What You’re Worth
If you get paid as an SEO consultant by the hour or project, your earning potential will always be limited by the number of hours you work. And once you…
The Ultimate Low-Hanging Fruit SEO Strategy — Whiteboard Friday
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. We all know that we want to maximize…
Executive Director Of WordPress On 20 Years Of Innovation
On May 27, 2023, WordPress celebrates 20 years of extraordinary growth. It powers approximately 43% of all websites and is the leading content management system by far. How did WordPress…
YouTube Marketing: A Beginner’s Guide
YouTube, the second most visited website in the world, has changed how we consume content and created a huge marketing opportunity for brands. But how does YouTube marketing work, and…
How To Boost Key Product Page Rankings With Link Building
When shaping your SEO strategy, your success metrics come down to bottom-line results – what’s going to move the needle for your company and make a real impact? Which SEO…
Optimizing News Sites Using Google Search Console Reports
In a new video tutorial, Google Search Advocates Daniel Waisberg and Cherry Prommawin explain how to leverage Google Search Console’s reports for managing and optimizing news websites. The video provides…
How To Use Search Console Bulk Data Export
Google Search Advocate Daniel Waisberg recently presented an in-depth video on bulk data exports, a feature that allows you to export, store, and analyze Search Console data. This novel solution…
11 WordPress Plugins Every Site Should Have
One of the exciting things about WordPress is the unlimited potential to create a website that does every single thing you want it to. Before loading up on plugins, it’s…
16 Best Keyword Research Tools For SEO
Ask any SEO pro and they will tell you that trying to do keyword research without a keyword research tool is a thankless task – and it’s pretty much impossible…
Amazon Product Review Best Practices
Reviews are a fundamental part of buying on Amazon. They have also been one of the areas that have changed the most over the last decade. As Amazon continues to…
I’ve Optimized My Site, But I’m Still Not Ranking — Help! — Next Level
In her last piece, Jo took you on an adventure diving for treasure in the long tail of search. This time around we’re answering the call for help when you…
AI Search Engine Neeva Acquired By Snowflake
Former search engine Neeva was acquired by data cloud platform company Snowflake, hinting at future integration of the Neeva AI search technology into their products. Neeva Neeva was founded by…
How To Set Up Scroll Depth Tracking In GA4
If you are familiar with Google Analytics 4 (GA4), you probably know already that it has built-in scroll tracking by default. And naturally, you might be asking yourself: why do…
What Is Duda Website Platform And Is It A Good Fit For Agencies?
There have never been more high quality choices for creating a web presence as there are today, which ultimately comes down to choosing a website platform that best serves your…
When To Use ChatGPT And When To Use Google
As digital marketers and SEO professionals, we always seek new and innovative tools to help us achieve better client results. With the rise of AI technology, we now have access…
How To Succeed In Search, Reputation & Social Media Marketing
There’s no doubt that local marketing is becoming increasingly more competitive. To outpace competitors and engage with local customers, especially when you’re a national brand, it helps to incorporate a…
Bing Integrates With ChatGPT
Marking a significant step forward in AI-powered search, Bing announced at Microsoft Build 2023 that it’s integrating with OpenAI’s ChatGPT. ChatGPT will now feature Bing as its default search engine,…
What To Expect In AI Advancements
At today’s Google Marketing Live, Google is expected to announce several new generative AI advancements for Google Ads, Performance Max, Product Studio, and Search Generative Experience (SGE) in Search Labs.…
An SEO Ranking System For News Sites
Google has revealed new information about a ranking system called ‘Topic Authority.’ This system aims to deliver more relevant, expert, and knowledgeable content in Google Search and News for queries…
5 Tips & Best Practices For Marketplace Ecommerce Sellers
It’s difficult enough to make it as an ecommerce seller on the Amazon Marketplace when you know what you’re doing; it’s a competitive platform. But if you don’t have a…
22 Of The Best ChatGPT Chrome Extensions To Try
ChatGPT has been a game-changer in assisting with daily digital marketing and SEO tasks. To fully utilize this AI-powered chatbot, Chrome extensions are worth considering. But with the constant emergence…
How To Build Over 1,000 Links Per Month With This 6-Month Sprint
Feel like you’re at link building capacity? Could you build more links with more time or a larger SEO team? Even small teams have been able to build over 1,000…
Vulnerability in WordPress Google Analytics Plugin Hits +3 Million Websites
The National Vulnerability Database announced that a popular Google Analytics WordPress plugin installed in over 3 million was discovered to contain a Stored Cross-Site Scripting (XSS) vulnerability. Stored XSS A…
Google Policy Agenda Reveals AI Regulation Wishlist
Google published an AI Policy Agenda paper that outlines a vision for responsible deployment of AI and suggestions for how governments should regulate and encourage the industry. Google AI Policy…
A Step-By-Step Guide To Creating Segments And Audiences In GA4 With Examples
Google Analytics 4 (GA4) comes with a more flexible audience builder and offers more advanced audience creation capabilities than Universal Analytics (UA). GA4 also takes a different approach to measuring…
An SEO Walkthrough For New Users
Embarking on a journey to switch to a new content management system (CMS) can be a daunting task. From creating fresh content to revamping outdated information and optimizing your pages…
Neeva, The Ad-Free Search Engine, Announces Closure
In an unexpected turn of events, Neeva, the ad-free and privacy-focused search engine, has announced plans to shutter its consumer search operations. The company, co-founded by former Google executives Sridhar…
Delivering On The Promise From Ad To Landing Page [Podcast]
Boost Your ROI with Actionable Insights on Streamlining the Click-to-Conversion Process Looking for some great PPC conversion rate optimization tips? Navah Hopkins, PPC expert and SEJ contributor, joins me on…
SSL Certificate Does Not Boost SEO
Google’s John Mueller deflated the suggestion that an SSL certificate would “boost” a website’s SEO, unambiguously stating that an SSL certificate does not boost your SEO. Post on Mastodon About…
How Much Should PPC Management Cost?
After a three-month hiatus, we’re back! There were lots of really good questions, but this one from Phil of Trumbull stood out: “What is the average amount companies take for…