Recent data shows that Facebook attracted 2.93 billion active monthly users. in Q1 2022, making it the social media platform used most around the world. However, even though Facebook is…

Google continues its ‘Ask Googlebot’ video series with a new installment explaining why Search Console graphs fluctuate when no changes are made to a website. In the video, Google Search…

Social media is a pillar of many people’s daily lives. The Digital 2022 April Global Statshot Report found that there are 4.65 billion social media users on the planet. That’s…

Optimizing a website according to best practices is a starting point. Once a site is published, out the door comes the next process of monitoring performance and improving based on…

A report from Bloomberg suggests Google getting ready to take another run at retail giant Amazon with a renewed determination to conquer ecommerce. Ecommerce is a “division has tried and…

How important is schema markup for local search engine optimization (SEO)? Most local SEO experts and webmasters are familiar with the impact of having well-optimized SEO elements on their landing…

Start-up SaaS websites typically consist of the home page and maybe a handful of supporting pages – neither of which offer any SEO value. A good SaaS homepage will drive…

User-generated content (UGC) can help boost the content value on a page by adding new perspectives and engaging information for other readers – and at no cost to the content…

Imagine you’re researching for a blog post. You find a fantastic image that adds a lot of depth to your content. The problem is, that the site where you found…

Clustering product inventory and automatically aligning SKUs to search demand is a great way to find opportunities to create new ecommerce categories. Niche category pages are a proven way for…

Constantly looking for ways to optimize your ad spend? Dreaming of a high-ROI paid advertising future? We’ve got great news — The future is now. Big changes are on the…

With the midterm elections upon us, consumers in the United States (and around the world) are calling upon social platforms for transparency. Combating misinformation sharing is an uphill battle. Meta…

The tech start-up sector faces a turbulent time ahead, with market uncertainty, start-up employees dumping stock, and a reported first market retraction in 10 years. The IPOs and free-flowing venture…

Google Business Profile has gone through quite a few changes over the past several months. A name change, new features, the push to manage business profiles in different ways, and…

Ad extensions maximize your visibility in search engine results. Here’s how Image Extensions, Structured Snippets, Price Extensions, and Call Extensions can help. Not all ad extensions are created equal and…

Instagram is perfect for your local business. No, really. I know what you’re thinking, “How could a social media platform full of funny cat videos, posts from influencers, and pictures…

Google hosted its annual Google Marketing Live event on May 24, 2022. A key focus of the event was projections for future growth of Google Ads. During Google’s Q1 earnings…

DuckDuckGo’s search syndication deal with Microsoft is the root of an issue leading to data being tracked in the company’s allegedly private mobile web browser. It was discovered this week…

TikTok will now allow businesses to manage their accounts via third-party social media management platforms. The initial launch includes integrations with Brandwatch, Dash Hudson, Emplifi, Hootsuite, Khoros, Later, Sprinklr, and…

YouTube is rolling out an update to analytics reports that will benefit content creators who make videos in different formats. You’ll now be able to see the total number of…

On Monday, May 23, the California State Assembly passed a bill that would hold social media companies responsible for harming children who have become addicted to them. The proposed law,…

You know the struggle… you just need these four or five tickets taken care of and it would mean so much to your SEO goals for the month. But how…

Search Engine Journal often mentions the value of a “content refresh,” particularly regarding SEO. The concept is that rather than let an old piece of content die out, you can…

Right now, someone is doing a Google search to find a new product, service, or solution to their problem, something that your business is uniquely qualified to provide. Will they…

LinkedIn has pleasantly surprised its users by steadily rolling out new features in recent years. In April 2022, they publicly released the ability to build retargeting audiences based on individuals…

When I was a kid, my favorite mysteries were the Sherlock Holmes novels by Sir Arthur Conan Doyle. They all had their great quotes, but one of my favorites was…

SEO (short for search engine optimization) is the practice of tweaking your website so that it ranks higher on search engines like Google. If your site isn’t ranking as high…

By now, you may already know that GA4 operates across platforms, uses an event-based data model to deliver user-centric measurement, and does not rely exclusively on cookies. And you recognize…

Google confirms a broad core algorithm update, called the May 2022 core update, is rolling out today. Today, we’re releasing a broad core update, as we do several times per…