SEO news from around the world
Boost Your ROI with Actionable Insights on Streamlining the Click-to-Conversion Process Looking for some great PPC conversion rate optimization tips? Navah Hopkins, PPC expert and SEJ contributor, joins me on…
Google’s John Mueller deflated the suggestion that an SSL certificate would “boost” a website’s SEO, unambiguously stating that an SSL certificate does not boost your SEO. Post on Mastodon About…
After a three-month hiatus, we’re back! There were lots of really good questions, but this one from Phil of Trumbull stood out: “What is the average amount companies take for…
Google announced new requirements for advertisers serving ads in the EEA and UK today. These updates pertain to Consent Management Platforms (CMPs), part of the IAB Europe Transparency and Consent…
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In December of 2022, Google announced that they…
NFTs (non-fungible tokens) are becoming an increasingly popular way for individuals and brands to profit from their digital creations. And it’s easy to see why. You create a unique digital…
A recent WordPress security update featuring multiple security fixes is also causing some sites to stop functioning, causing one developer to exclaim, “This is chaos!!” The update removed a key…
YouTube is introducing 30-second non-skippable ads for connected televisions (CTVs), merging two consecutive 15-second ad slots into a single longer-form ad. Responding To A Shift in Creation & Consumption The…
Guest posting could rightly be called the black sheep of SEO strategies. Its very name conjures up images of black hats and spammy link tactics the industry has long left…
Microsoft is tweaking The New Bing constantly, grooming it to be the heir apparent to the traditional, or Top-10 blue links model that first appeared in its modern form 25…
It seems like just yesterday (though it’s been almost six months) since OpenAI launched ChatGPT and began making headlines. ChatGPT reached 100 million users within three months, making it the…
The Supreme Court decided today that tech companies aren’t liable for terrorist content posted on their platforms. The lawsuit, initiated by the family of a victim of a 2017 ISIS…
OpenAI released the first official ChatGPT app for iOS users. The iPhone app allows ChatGPT users to log in to their accounts, access their chat history, and converse in an…
In an unprecedented move, Montana Governor Greg Gianforte has signed a bill banning the popular social media app TikTok from the state. The law, the first in the United States,…
Google updated its inactivity policy for personal Google accounts. It’s important to note how this could affect business protocols when using a Google account. Read on to understand the new…
In search marketing, there are always new opportunities to discover and target keywords spanning a range of intent, competition, and difficulty. In this article, the focus is on those that…
This post was sponsored by SE Ranking. The opinions expressed in this article are the sponsor’s own. Wondering how to best integrate AI into your marketing workflow? Unsure which parts…
Revolutionize Your SEO Consulting Career with Alternative Models You know how the world of SEO is constantly changing. And staying on top of things and making the most of your…
Data blending in Looker Studio (formerly Google Data Studio) is a powerful technique that allows you to combine data from multiple sources in a single report or visualization. You can…
If you sell any type of product or service on a WordPress site, you can benefit from installing a WordPress review plugin. With reviews for your services or products and…
The issue of oversight and regulation for artificial intelligence (AI) has been brought to the forefront in a hearing held today by the Judiciary Committee. Policymakers and AI experts, including…
In an announcement, Divya Kumar, Global Head of Marketing at Microsoft, reveals enhancements coming to the mobile versions of Bing and Edge. Features shown at the beginning of May are…
PageRank was once at the very core of search – and was what made Google the empire it is today. Even if you believe that search has moved on from…
Part of any successful business is a successful digital marketing strategy. Creating a strategy is one thing, but the execution is just as important, if not more. But with the…
HomeAdvisor reached a settlement with the United States Federal Trade Commission (FTC) over allegedly deceptive tactics used by HomeAdvisor to sell leads by using unsubstantiated claims about the quality of…
Google has rolled out a new update to Bard, its AI-driven chatbot, introducing welcome changes for web publishers. Jack Krawczyk, a representative from Google, announced the update, which includes improvements…
Google Search Advocates Daniel Waisberg and Cherry Prommawin recently shared valuable insights in a video on best practices for news websites. Google aims to help news organizations increase their content’s…
Bing announced a series of updates to its AI-powered chatbot experience. These updates include: Images In Chat: Bing can provide image responses to your queries. Answers Optimized By Topic: Bing…
As a marketer, you want to improve your website’s performance and drive more conversions. In many cases, A/B testing could be the answer. By comparing two versions of a webpage,…
Reviews are a fundamental part of buying on Amazon. They have also been one of the areas that have changed the most over the last decade. As Amazon continues to…