SEO news from around the world
Just announced: Google is updating its measurement models starting May 2023. In the April 6 announcement, Google stated that four attribution models would disappear in both Google Ads and Google…
All forms of marketing play a part in good brand management. Using the same tone of voice throughout your ads and emails and choosing the same photo assets for your…
The latest episode of Google’s Search Off The Record podcast discusses the challenges of launching websites and preventing staging sites from being indexed by search engines. Staging sites used for…
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In today’s Whiteboard Friday episode, expert content strategist…
The relationship between an SEO professional, the IT department, and the web developers of a site can be complicated. Web developers and IT departments have different priorities from SEO pros;…
Research from Google found that website bounce rates increase by as much as 31% from one-second to three-second load times. In my experience, page load times are one of the…
Imagine logging in to your most valuable business tool when you arrive at work, only to be greeted by this: “ChatGPT disabled for users in Italy Dear ChatGPT customer, We…
Silicon Valley AI company Cerebras released seven open source GPT models to provide an alternative to the tightly controlled and proprietary systems available today. The royalty free open source GPT…
Google’s CEO, Sundar Pichai, recently disclosed plans to incorporate conversational artificial intelligence (AI) into the tech giant’s main search engine. This announcement, made during an interview with The Wall Street…
It’s been a big month for big tech. It can be hard to keep up between the TikTok congressional hearing and the competitive AI explosion (hello ChatGPT, Bard, and Bing…
OpenAI has published a new blog post committing to developing artificial intelligence (AI) that’s safe and broadly beneficial. ChatGPT, powered by OpenAI’s latest model, GPT-4, can improve productivity, enhance creativity,…
Twitter recently released its algorithm source code on GitHub, which was met with debate and controversy. The release comes to increase transparency and give users a chance to offer feedback…
Feeling pressure to continue delivering results, despite lower budgets and bandwidth in 2023? Wouldn’t it be faster to know what’s working and what’s not, so you can craft a strategy…
Are you looking for new ways to expand your digital marketing efforts with outside-of-the-box tactics? With the economy on a downswing and competition for marketing dollars at an all-time high,…
In a recent episode of the New York Times “Hard Fork” podcast, hosts Kevin Roose and Casey Newton sat down with Google CEO Sundar Pichai to discuss the company’s latest…
YouTube is introducing live reactions to enhance community during live streams and adding features that improve live stream management. Additionally, YouTube is expanding the reach of posts to Android tablets…
With the arrival of widely available generative AI like ChatGPT and Bard, there is a whole slew of additional things PPC account managers can now automate. Whereas most of the…
Does Google ignore iframes? A recent thread on Reddit has sparked discussion among SEO professionals. The user who started the thread believes that Google doesn’t crawl iframes, but is this…
LinkedIn is introducing new features to make the platform more personalized and help users stay in touch with their communities. For the first time, LinkedIn will include suggested posts in…
Google Analytics introduces regex support for event creation, offering greater flexibility, precision, and improved insights for marketers. Google Analytics now supports regex for event creation and modification, offering greater flexibility…
This spring, Microsoft announced the rollout of several features for Microsoft Advertising. Professional Service Ads Available Worldwide Over the last year, Microsoft introduced vertical ad formats allowing advertisers in certain…
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. For the past 20 years, local business owners…
Chatbots are taking the world by storm. SEO pros, writers, agencies, developers, and even teachers are discussing the changes that this technology will cause in society and how we work…
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Artificial Intelligence is nothing new. It has been…
Next to Google, YouTube is one of the most powerful search engines today. Boasting over 120 million users daily, YouTube is a significant driver of views and engagement to the…
I’ve written about search engine optimization (SEO) for over 20 years. So, I wasn’t shocked when the editors asked me to refresh an article I wrote on October 21, 2020,…
Maximizing ROI Through Effective Social Advertising Strategies Social advertising can be an easy entry point for many organizations. But, with all the targeting and metrics to track, it’s easy to…
Google has announced an upgrade to its conversational chatbot, Bard. By incorporating advancements from the company’s Pathways Language Model (PaLM), Bard’s mathematical and logical capabilities have been significantly improved. Jack…
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In today’s Whiteboard Friday, Helen shows you how…
CNBC reports that Google is reorganizing the management hierarchy within its virtual assistant division—Assistant—to concentrate on Bard. Last week, Google introduced Bard, its ChatGPT competitor, to the public as an…