Microsoft is announcing local search ads for Bing, a new ad experience that can help businesses enhance local visibility and stand out from competitors. Additionally, Microsoft is rolling out several…

If you run a SaaS company and are looking to get into SEO as a growth strategy, it may seem on the surface that SaaS SEO is no different than…

Mark Zuckerberg, CEO of Meta Platforms, announced the creation of a top-level product group that will focus on turbocharging Meta products with generative AI. AI teams from across the company…

LinkedIn is launching collaborative articles, a new feature that uses AI-powered prompts to encourage users to share knowledge and insights on various topics. Collaborative articles have the potential to generate…

Snapchat announced the addition of a new feature, My AI. My AI is a chatbot based on OpenAI’s ChatGPT that can engage with Snapchat users. Snapchat joins Meta, Spotify, YouTube,…

Brave announced a new AI-based rich result in its search engine results pages that feature an AI summarization of the content instead of the usual meta description. In in some…

Technical SEO tools are plentiful. However, tools are just part of the equation. Tools are useless without an experienced technical SEO professional to guide the strategy and ensure successful results.…

Google updated their Search Central Developers Job Posting page to remove South Korea as a region in which the Job Search Experience is available. Google Search Experience A Search Experience…

Today’s Ask An SEO question comes from Dean, who asks: SEO is the buzz but many businesses don’t understand the turnaround to ROI. We support paid media as a faster-acting…

LinkedIn highlights a series of recent updates that can help job seekers find suitable opportunities and catch the attention of recruiters. With an all-time high job-seeking activity on LinkedIn, these…

I’m a big fan of Robert Rose, the Chief Strategy Advisor of the Content Marketing Institute (CMI) and Chief Troublemaker of The Content Advisory. He’s a content marketing pioneer and…

Carefully crafted content is key to leading your customers down the sales funnel. But how do you make sure you’re reaching your target audience with the right content at the…

YouTube’s new lead, Neal Mohan, has announced the company’s priorities for 2023, emphasizing its commitment to supporting creators and artists on its platform. In a challenging macroeconomic climate, Mohan stated…

Reliable SEO software suites help agencies plan campaigns, prove results, and demonstrate value to clients. These technologies can provide technical insights, performance reports, and even assistance with content creation. SaaS…

OpenAI has announced that its ChatGPT and Whisper models are now available on its API, offering developers access to AI-powered language and speech-to-text capabilities. Through system-wide optimizations, OpenAI has managed…

ChatGPT and similar tools are on the rise – how do you stand out in a sea of AI-generated content? Step 1: get people to trust you. Establishing website authority…

Planning social media content seems to be an area of struggle for many marketers and business owners. From researching topics to creating images – not to mention, the wide catalog…

The Worldwide Web Consortium (W3C) announced a redesign of their decades old website. The redesign is currently in Beta but open for a public preview and feedback, with a launch…

As a marketer facing economic uncertainty (and the resulting budget cuts), it’s more important than ever to evaluate your company’s digital strategy. So, how do you maximize results if you…

As an industry in a constant state of flux – thanks to changing algorithms, user needs, and competitor content – search engine optimization is a field that demands professionals stay…

During Google’s Search Ads Week, the company offers an inside look at how its keyword-matching system operates. Google has released a comprehensive 28-page guide detailing how the system selects the…

TikTok announced Sounds For Businesses to make creating TikTok content with licensed music more affordable for small businesses. Businesses that use Twitter for marketing and advertising can now choose music…

Fabrice Canal, the Principal Product Manager for Microsoft Bing, gave a keynote presentation at the Pubcon convention in Austin, Texas. The packed room of conference attendees eagerly listened as Canal…

Google reminds shoppers and merchants that it has several tools to establish consumer trust. In a recent blog post, Google highlights three key ways it helps people shop safely. 1.…

As the looming Chrome third-party cookie deprecation gets closer, Google provided some well-received updates to help ease marketers’ concerns. Google’s response to user privacy was the creation of the Privacy…

Google Ads is notifying advertisers of upcoming changes to location targeting settings across campaign types starting in March. The changes aim to simplify and align the targeting process, making it…

Google’s Search Relations team discusses the potential issues that can arise from site moves in the latest episode of the Search Off The Record podcast. This topic comes up a…