How to Get Bard to Show Your Local Business: Advice from the Source
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. We’re all Bard beginners right now, and so…
ChatGPT And Generative AI Tools Face Legal Woes Worldwide
The recent ban on ChatGPT in Italy is just one of many potential legal challenges OpenAI faces. As the European Union works towards passing an Artificial Intelligence Act, the United…
11 Best ChatGPT Alternatives To Try In 2023
Since the launch of ChatGPT, SEO professionals and creators everywhere have been trialing the AI chatbot to see how it can make life easier. When it comes to automating tasks,…
New Adobe PDF WordPress Plugin Radically Improves User Experience
Adobe released a PDF Embed WordPress plugin provides additional ways to display PDFs online in a way that makes them user friendly, pleasantly interactive and useful. The new plugin makes…
Google Is Removing 4 Attribution Models For Advertisers
Just announced: Google is updating its measurement models starting May 2023. In the April 6 announcement, Google stated that four attribution models would disappear in both Google Ads and Google…
SEO & Reputation Management: An In-Depth Guide
All forms of marketing play a part in good brand management. Using the same tone of voice throughout your ads and emails and choosing the same photo assets for your…
Google On Staging Sites & Preventing Accidental Indexing
The latest episode of Google’s Search Off The Record podcast discusses the challenges of launching websites and preventing staging sites from being indexed by search engines. Staging sites used for…
6 Money-Making Content Formats SaaS Companies Should Prioritize — Whiteboard Friday
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In today’s Whiteboard Friday episode, expert content strategist…
SEO Vs. Web Developers: Who Should Lead Implementation?
The relationship between an SEO professional, the IT department, and the web developers of a site can be complicated. Web developers and IT departments have different priorities from SEO pros;…
How To Test Your Website Speed
Research from Google found that website bounce rates increase by as much as 31% from one-second to three-second load times. In my experience, page load times are one of the…
Exploring Italy’s ChatGPT Ban And Its Potential Impact
Imagine logging in to your most valuable business tool when you arrive at work, only to be greeted by this: “ChatGPT disabled for users in Italy Dear ChatGPT customer, We…
Seven Free Open Source GPT Models Released
Silicon Valley AI company Cerebras released seven open source GPT models to provide an alternative to the tightly controlled and proprietary systems available today. The royalty free open source GPT…
Google Plans To Integrate Conversational AI Into Search Engine
Google’s CEO, Sundar Pichai, recently disclosed plans to incorporate conversational artificial intelligence (AI) into the tech giant’s main search engine. This announcement, made during an interview with The Wall Street…
What Advertisers Need To Know About The ‘AMERICA Act’ Bill
It’s been a big month for big tech. It can be hard to keep up between the TikTok congressional hearing and the competitive AI explosion (hello ChatGPT, Bard, and Bing…
OpenAI, Makers Of ChatGPT, Commit To Developing Safe AI Systems
OpenAI has published a new blog post committing to developing artificial intelligence (AI) that’s safe and broadly beneficial. ChatGPT, powered by OpenAI’s latest model, GPT-4, can improve productivity, enhance creativity,…
How The Twitter Algorithm Affects Users And Advertisers
Twitter recently released its algorithm source code on GitHub, which was met with debate and controversy. The release comes to increase transparency and give users a chance to offer feedback…
SEO & Content Marketing Trends That Are Changing In 2023
Feeling pressure to continue delivering results, despite lower budgets and bandwidth in 2023? Wouldn’t it be faster to know what’s working and what’s not, so you can craft a strategy…
How To Meet Your Users Where They Are: Think Beyond Search
Are you looking for new ways to expand your digital marketing efforts with outside-of-the-box tactics? With the economy on a downswing and competition for marketing dollars at an all-time high,…
Google CEO Sundar Pichai Talks Bard & The Future Of Search
In a recent episode of the New York Times “Hard Fork” podcast, hosts Kevin Roose and Casey Newton sat down with Google CEO Sundar Pichai to discuss the company’s latest…
YouTube Introduces Reactions & Ads Automation For Live Streams
YouTube is introducing live reactions to enhance community during live streams and adding features that improve live stream management. Additionally, YouTube is expanding the reach of posts to Android tablets…
7 Ways SEMs Can Leverage AI Tools
With the arrival of widely available generative AI like ChatGPT and Bard, there is a whole slew of additional things PPC account managers can now automate. Whereas most of the…
Debunking Myths, Understanding SEO Impact
Does Google ignore iframes? A recent thread on Reddit has sparked discussion among SEO professionals. The user who started the thread believes that Google doesn’t crawl iframes, but is this…
LinkedIn’s New Personalized Features & Enhanced Search
LinkedIn is introducing new features to make the platform more personalized and help users stay in touch with their communities. For the first time, LinkedIn will include suggested posts in…
Google Analytics Introduces Regex Support For Event Creation
Google Analytics introduces regex support for event creation, offering greater flexibility, precision, and improved insights for marketers. Google Analytics now supports regex for event creation and modification, offering greater flexibility…
Professional Service Ads, Enhanced CPC, And More For Spring
This spring, Microsoft announced the rollout of several features for Microsoft Advertising. Professional Service Ads Available Worldwide Over the last year, Microsoft introduced vertical ad formats allowing advertisers in certain…
Apple is Taking Their Maps More Seriously and Local Businesses Should, Too
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. For the past 20 years, local business owners…
ChatGPT Vs. Bard Vs. Bing: What Are The Differences?
Chatbots are taking the world by storm. SEO pros, writers, agencies, developers, and even teachers are discussing the changes that this technology will cause in society and how we work…
AI for SEO and Content Marketing: A Friend, Not a Foe (for Now, at Least)
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Artificial Intelligence is nothing new. It has been…
How To Create & Optimize Your YouTube Channel
Next to Google, YouTube is one of the most powerful search engines today. Boasting over 120 million users daily, YouTube is a significant driver of views and engagement to the…
10 Strategic SEO Insights & Tactical Advice For 2023 And Beyond
I’ve written about search engine optimization (SEO) for over 20 years. So, I wasn’t shocked when the editors asked me to refresh an article I wrote on October 21, 2020,…