What do you need to compete in SEO? Some say more inbound links, others better content, while some might emphasize a technically healthy site. Experienced SEOs know that the most…

Imagine you’re looking at a bar chart of Google Ads conversions by month in Google Data Studio. You want to know how brand campaigns are affecting performance. Image by author,…

In what may turn out to be one of its last reports as a public company, Twitter released its earnings for the first quarter of 2022. The social media platform,…

You’re a savvy marketer. You know the importance of changing with the times, adopting new technology, and taking advantage of new opportunities. So, it’s no surprise you’ve recognized the importance…

Google announces the launch of a new career certificate in digital marketing & ecommerce in an effort to help jobseekers and employers acquire the necessary skills to be successful in…

It’s no secret that Google is pushing Performance Max campaigns on advertisers. In fact, Performance Max campaigns are replacing Smart Shopping and Local campaigns by the end of Q3 2022.…

In a world of online dating, it seems the options (and ads) are endless. If you’ve grown tired of seeing countless ads for personal events in your life, there’s good…

Google is always looking for ways to push the limits and make its search engine more intelligent. Dr. Pete Meyers from Moz joined me to talk about how you can…

Future Forum, a consortium launched by the messaging app Slack, released the findings from its global Pulse study for 2022. With the increase in employees going back into the workplace…

As a business-to-business (B2B) marketer, you need a well-structured B2B multichannel funnel strategy. This will help you attract new customers, generate leads, and land sales. Without a full-funnel marketing approach,…

In an ideal world, marketing would convert with just one touch. But this is the real world. Whether it’s because they need more time to think about a purchase or…

A popular WordPress anti-malware plugin was discovered to have a reflected cross-site scripting vulnerability. This is a type of vulnerability that can allow an attacker to compromise an administrator level…

Affiliate marketing has been experiencing explosive growth in recent years, so it’s essential now more than ever for brands to run affiliate programs of their own. It involves brands hiring…

The United States National Vulnerability Database (NVD) announced that the Thirsty Affiliate Link Manager WordPress plugin has two vulnerabilities that can allow a hacker to inject links. Additionally the plugin…

Bing announced that it is changing the user agent string that identifies itself as Bingbot. Now there will be two user agents, one for desktop and another for the mobile…

When customers are searching locally for products and services like yours, they often seek validation to ensure they’re making the right choice. This includes reading online reviews, asking for personal…

News sitemaps use different and unique sitemap protocols to provide more information for the news search engines. A news sitemap contains the news published in the last 48 hours. News…

SEO is often the number one source of leads. However, while most businesses understand the importance of SEO, they may not be aware of all the additional value-added benefits of…

Facebook parent Meta announced they are launching a long-term research project to build a next-generation AI that can learn and process speech and text in the same way the human…

Crawling and indexing websites is the first step in a complex process of understanding what webpages are about in order to present them as answers to user queries. Search engines…

In its quarterly earnings call on Wednesday, April 27, Meta Founder and CEO Mark Zuckerberg expressed optimism about the direction of the company, even though the company missed its earnings…

Cloudflare published a report of a massive DDOS attack, naming several well known cloud hosting data centers as the origins of the attack. The attack appeared to follow a trend…

I’m thrilled to announce that Amanda Zantal-Wiener, a virtuoso marketer and a veteran of media newsrooms, has been selected as SEJ’s Editor-in-Chief. This is a newly created position focused heavily…

If you’re a Google Ads advertiser, you’ve likely been hit with a disapproved ad once in your lifetime. Disapprovals are becoming more automated and harder to appeal without the support…

Have you ever felt like your team has a million great ideas, but is held back by the challenges in getting the buy-in required to just get things done? It’s…

It’s no secret that most SEO professionals learn their craft through hands-on experience rather than any formal training program. While working with your own clients or taking a quick online…

The EU Commission announced recently that Parliament and Member States had come to a “swift political agreement” on the proposed Digital Services Act (DSA). The DSA aims to protect internet…