Gift giving is like targeting in digital marketing. You’re attempting to “message map” the perfect gift based on what you know about the person while sticking to an agreed-upon budget.…

Every marketer will tell you – creating high-quality content is no easy feat and getting page views, shares, and conversions is even harder. But useful, engaging, and easy-to-find content is…

It is with tremendous pride and excitement that I announce the promotion of Miranda Miller, an editorial and content strategy champion, to Senior Managing Editor. While this promotion actually happened…

If you are reading this article, it is almost certain that you have been bombarded with the term personal branding and its relevance in the world of business. You may…

In a new video from Google, Developer Advocate Alan Kent shares six ways to optimize JavaScript to improve the performance of your website. Kent identifies common performance problems caused by…

The Jobs to be Done (JTBD) framework, also known as Jobs Theory, is a method of analysis used to support innovation in product development and marketing. JTBD has existed in…

Google has launched Interview Warmup, a new tool that uses artificial intelligence to help people prepare for job interviews. Part of the Grow with Google and Career Certification initiatives, it…

TikTok is adding a new feature that will allow users to credit video creators and trend originators. By allowing users to tag, mention and credit a video in posts, it…

Back on Feb. 11, 2022, the marketing team at SE Ranking, then located in Kyiv, Ukraine, invited me to give an online presentation about my Search Engine Journal article entitled,…

Imagine you’re researching for a blog post. You find a fantastic image that adds a lot of depth to your content. The problem is, that the site where you found…

If done correctly, infographics are a great visual to grab the readers’ attention while effectively communicating key points you want them to focus on within your content. There are numerous…

SEO (short for search engine optimization) is the practice of tweaking your website so that it ranks higher on search engines like Google. If your site isn’t ranking as high…

Google has come out swinging against a law proposed by the Canadian government that would force the search engine to pay publishers for listing content. Canada’s proposed Online News Act…

Meta released its latest widely viewed content report showing what the most popular posts were for the second half of 2021. In addition, the report includes statistics about content that…

A goal is only as useful as the thoughtfulness of creating it. Like many overused marketing terms and cliches, a “goal” can become an overbearing or meaningless word or purposeless…

On a day when most of Madison Avenue was focused on the TV Upfronts, TikTok launched Branded Mission this morning. It’s an innovative (and subversive) way for brands to crowdsource…

Remarketing tools effectively direct advertisements to people who have already shown an interest in your business. Your team might consider remarketing as a way to reengage with customers to get…

Do you run an ecommerce business? Have you added apps to your site to improve the user experience? You may have added a handful. But, perhaps you’re feeling it’s not…

What’s the hype with chatbots? We’ve all been there at some point as customers where we have a burning question we need an answer to, and we check, and the…

Working in digital marketing, stress is inevitable. It’s part of the job description. You can’t be effective without pushing your personal limits from time to time. But, if you’re always…

It’s safe to say that online advertising is a must for any business. We’re living in a digital age and, if you’re going to stand any chance of selling your…

Do you have a small- to medium-sized business? As you know, to stay competitive in any market, you must stay one step ahead of your competitors. One way to stay…

The SEO job market has been on fire lately! Companies are investing more in SEO, and agencies of all sizes are scrambling to hire new SEO pros. I know I’ve…

Although the Metaverse’s infrastructure is still being set up, companies and brands are jumping on the opportunity to join this new world. So if they are on board, how close…

This week’s Ask an SEO question comes from John in London, England, who asks: “I came here from your post Should You Use Nofollow, Sponsored, or UGC Links? In the…

When it’s time to launch a new site, undergo a site migration or change your CMS, launch a new product, or make another major change, what overarching site structure to…

The fastest and easiest way to gain a presence in Google is by typing in the query: **Add Me to Search**. If you live in India, Kenya, Nigeria, or South…

Google Ads has announced a number of scripts improvements in what it’s calling a “new Google Ads script experience.” Going forward, advertisers will find there are no entity limits on…