Twitter is facing a crisis in its core advertising business, as a senior manager at the company recently informed employees that daily revenue is down 40% compared to last year.…

Software-as-a-service (SaaS) is a highly unique but profitable business model when combined with a successful marketing strategy. Since the cost of hosting cloud networking and applications tends to be reduced…

Today’s Ask An SEO question comes from Nick, who asks: “What time period is most useful for a content audit? My traffic changes based on Google Algorithm updates and there…

Conversion funnels are essential for any business looking to maximize sales and drive customer engagement. By analyzing each step of the funnel, companies can identify opportunities to optimize their efforts…

In its latest round of updates for video creators, YouTube is launching more detailed analytics data and enabling Shorts thumbnail customization. The new analytics data will give creators a breakdown…

Microsoft is announcing the general availability of its Azure OpenAI service, which allows developers to create applications utilizing technology like ChatGPT. Azure Open AI combines open-source and cloud-based machine learning…

Examining YouTube’s list of the top trending videos and top Shorts of 2022, as well as the YouTube Ads Leaderboard: 2022 year-end-wrap-up can teach content marketers, content creators, and digital…

Website indexing is one of the first steps (after crawling) in a complex process of understanding what webpages are about for them to be ranked and served as search results…

Welcome to the future of marketing, where artificial intelligence and human expertise come together like never before. Meet ChatGPT, the revolutionary tool that is changing the game. With ChatGPT, you’ll…

In a move sparking controversy across tech and developer communities, Twitter appears to have cut off access to third-party apps like Twitterrific and Tweetbot. By cutting off access to its…

ChatGPT has all the signs of being a technological game-changer. But will ChatGPT take your job? A chatbot powered by machine learning and vast amounts of data, it interacts with…

There are a lot of dynamics that impact what appears on Google’s search engine results pages (SERPs). In the current way that Google describes search results, SERPs can include text…

Content is the backbone of marketing. Whether it’s a blog post filled with keywords designed to help you climb search engine rankings, or a radio commercial intended to attract new…

Keeping your business top of mind for your targets calls for you to post content regularly. You must post the right things at the right time to make the biggest…

Online reviews are an unavoidable part of doing business in today’s digital age. Every marketer worth their salt knows that online reputation is everything. Whether you own or manage a…

Over the past year, the global TikTok community has outgrown many of its Gen Z stereotypes. It has created new genres of entertainment, shared authentic stories that have brought communities…

Pinterest is one of the least popular, most underused social media platforms for brand marketing. However, the lack of popularity is not due to the lack of potential. Pinterest, when…

Google Cloud is launching four new and updated AI tools to provide customers with a smoother online shopping experience and assist retailers with in-store inventory management. A personalized search and…

Automattic introduced a new ad network called Blaze which places advertising on free WordPress.com websites and Tumblr. Advertising starts at $5/month. Automattic is the company behind WordPress.com, WooCommerce, Akismet, Tumblr…

Here are five ways you can use Contentedge to streamline your workflow and step up your content strategy. 1. Get Complete Control Over Authoritative Long-Form Articles Written With AI &…

If you’ve ever written a blog post or online article, you’ve asked the question before: How long should this be? In other words, what’s the optimal length of web content…

Microsoft published its newest round of advertising product updates today. Among the top updates is the launch of Microsoft Store Ads on desktop devices. The updates to Microsoft’s advertising products…

Google is sharing an updated set of recommendations for optimizing Core Web Vitals to help you decide what to prioritize when time is limited. Core Web Vitals are three metrics…

The term ‘paid media’ is commonly used in the marketing industry. Some use the term paid media interchangeably with PPC advertising, but oftentimes it relates to a broader advertising scope.…

As an SEO pro, you’ve probably struggled to prove how your efforts impact bottom-line business metrics like customers & revenue. It’s easy to install Google Analytics and see how many…