Monitor Data In Looker Studio
Google Search Advocate Daniel Waisberg recently shared insights on data visualization and best practices for monitoring website search traffic in a video tutorial. This article will explore the tips and…
TikTok Introduces STEM Feed: Safe, Educational Content
To make TikTok more valuable to its users and celebrate Pi Day (3.14), it announced the release of a new feed dedicated to STEM – Science, Technology, Engineering, and Mathematics…
Google Shopping Hacks To Upgrade Your Ecommerce Strategy
Online shopping is the way of the world now – we all do it! That’s where your connection to shoppers through Google Shopping comes in. By allowing consumers to easily…
20 Best Content Marketing Tools
What’s in your content marketing toolbox? Today’s consumers are thirsty for great content. But crafting compelling content and pushing it out to the right platforms is often easier said than…
A Step-By-Step Guide To Offline Conversion Tracking
Now, you’ll be able to double down on PPC and SEO campaigns that are truly bringing in customers. Although phone inquiries usually represent high-intent prospects, it can be difficult to…
Anthropic Introduces Claude: A Safer AI Assistant
Anthropic, an AI safety and research company, announced the arrival of a new ChatGPT rival, Claude. Claude is an AI assistant built with conversational and text-processing capabilities. What separates Claude…
Now Available In ChatGPT & Bing
OpenAI has just released its latest AI model, GPT-4, which exhibits human-level performance on various professional and academic benchmarks. GPT-4 is a large multimodal model that can accept image and…
Google Enhances Healthcare Info Access For US Searchers
Google is taking steps to improve access to healthcare information for searchers in the United States. Google Search already facilitates easy access to information on US benefits programs such as…
Google Brings AI-Powered Features To Docs & Gmail
Google has announced it’s bringing the power of generative AI to developers and businesses through its Google Cloud and MakerSuite and introducing new AI-powered features in Google Workspace. In a…
Should You Focus On Zero Search Volume Keywords?
In this Ask an SEO, Mouna asks: “Should we use a keyword even when we don’t have volume or keyword difficulty data ? Sometimes there are no info on concerning…
How To Calculate The ROI Of SEO For Your Marketing Strategy
This post was sponsored by Semify. The opinions expressed in this article are the sponsor’s own. Have you ever wondered how beneficial SEO would be for your business, or how…
Google’s John Mueller Shares Tips For Simplifying Site Structure
Before making changes to your website structure, you must consider the impact it could have on search rankings and user experience. Google Search Advocate John Mueller recently shared valuable advice…
Google’s John Mueller Shares Advice For Getting A Job In Tech
In a thread on Reddit, a user recently asked for advice on landing a job at a big tech company like Google. Google’s Search Advocate, John Mueller, who has been…
Daily SEO Fix: Exploring Subfolder Search with Moz Pro
A subfolder, also known as a subdirectory, is a way of organizing the pages on your website. They can be thought of as a way to divide up information or…
Google To Unify GA4 & Google Ads Conversion Windows
Google has announced a significant change for advertisers who use Google Analytics 4 (GA4) and Google Ads. As of March 31, 2023, Google Ads will solely use GA4’s conversion window…
How To Create A Customer Journey Map
It’s important to ensure everyone has a positive experience with your brand across all touchpoints. A great way to make this happen is by creating a customer journey map. This…
Two Search Experts Discuss Blogging About SEO [Podcast]
A Candid Conversation On The Latest Trends, Industry News, And More When two long-time search experts and SEO news giants come together, really interesting things happen. From the latest trends…
The Fundamentals of Crawling for SEO – Whiteboard Friday
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In this week’s episode of Whiteboard…
OpenAI GPT-4 Arriving Mid-March 2023 And It’s Huge
Microsoft Germany CTO, Andreas Braun, confirmed that GPT-4 is coming within a week of March 9, 2023 and that it will be multimodal. Multimodal AI means that it will be…
How To Find & Analyze Data
YouTube provides a built-in analytics platform to help you understand your channel’s performance. If you’re used to Google Analytics, YouTube Analytics is a lot easier to use and understand. But…
Social Media Engagement Rates Dropping Across Top Networks
Do you know what social media success looks like for your business? Like most areas of marketing, results vary based on industry, target audience, and the ability to create content…
Weekly News Recap for Search, Social, And AI
Keeping track of the latest industry news is hard to do. Enter: the SEJ Sum-Up. Every Friday, we condense the top stories you need to know – from search to…
The Best SEO Conferences For 2023 (Virtual And In-Person)
As an industry in a constant state of flux – thanks to changing algorithms, user needs, and competitor content – search engine optimization is a field that demands professionals stay…
Q&A With Google’s Martin Splitt
How does Google Search Console use product schema markup? Does semantic HTML make it easier for search engines to understand your website? Competition is fierce, and you need every easy…
Bing AI-Powered Search & Edge Browser Grow Users & Engagement
Microsoft published new insights into how AI-powered Bing and the Edge browser are experiencing phenomenal growth. They shared that they expect continue growth as more features and capabilities are rolled…
6 PPC Strategies To Focus On Now
PPC has many components, constantly evolving with new technologies, feature enhancements, and tactical tips. Today, our recommendations focus on the following key concepts for a fresh perspective or next-level optimizations.…
5 Cost-Efficient Ways To Get Higher Return On Paid Media
Wish you could get the best of both worlds – lower cost-per-click (CPC) and more high-quality leads? Wondering how to make the most of your 2023 paid marketing budget? One…
TikTok Introduces Series For Creator Content Monetization
TikTok announced a new way for creators to monetize their content: TikTok Series. Series allows creators to put video collections behind a paywall. TikTok users who want to see Series…
Google Ads Simplifies Audience Creation W/ GA4 Audience Builder
Google has introduced a new feature that will make creating and activating campaign audiences in Google Ads easier. With this new update, you can access the Google Analytics 4 (GA4)…
Diving for Pearls: A Guide to Long Tail Keywords – Next Level
Welcome to this refreshed installment of our educational Next Level series! Originally published in June 2016 this blog has been rewritten to include new tool screenshots and refreshed workflows. Together…