To use Google Search Partners, or not? That is the question. Maybe not for Hamlet, but certainly for paid search professionals everywhere. When you create a new search campaign, you’re…

LinkedIn announced the addition of new tools and features to its creator mode. Creator mode is a profile setting intended to help LinkedIn users increase their reach, build engaged audiences,…

As a small business owner, you’re probably already busy and have heard many marketing ideas that sound impossible (or, at least, very difficult) to implement. It can be challenging to…

You’ve probably heard that content marketing is an essential part of your marketing strategy and key for new customer acquisition and retention. Applying content and SEO best practices is a…

If you ask 10 SEOs what their top SEO Key Performance Indicators (KPIs) are, you’ll likely receive 10 different answers. The reason is that KPIs are situational; they are specific…

A new proposal for WordPress 6.0, scheduled for May 2022, will enable automatic image conversions as a default so that all uploaded images will display in the better WebP format.…

This past quarter, Google has pushed the adoption of one of its newest campaign types: Performance Max. Up until now, these campaigns could only be created in the online Google…

There’s a new way for advertisers to reach customers on TikTok. Though not yet announced or confirmed, it appears TikTok is quietly rolling out ads within its search results page.…

Google is rolling out a new label is search results for pages that are recognized as highly cited sources. The label will appear next to pages in Top Stories and…

When you think about improving your local SEO, do you think about content? Maybe not. I’ll admit, it’s not always the first thing that comes to my mind. But here’s…

Hello, my fellow search industry friends. If you’ve followed me, you know I am a staunch supporter of using branded search keywords (and those New York Jets). So this column…

Search engine optimization (SEO) is a tricky field. Just when you think you’ve got a handle on it, Google goes and changes the algorithm and what used to work doesn’t…

A worldwide survey of paid search professionals provides a clear picture of what they’re earning across various sectors and locations. Duane Brown, CEO and Head of Strategy at Toronto-based ad…

Additional data from Search Console is now available through the Google Data Studio connector, allowing users to visualize traffic from more Google sources. This update is announced by Google Search…

Popular WordPress SEO plugin All in One SEO (AIOSEO) now integrates Microsoft Clarity user behavior analytics. Clarity allows publishers to see how users interact with a website in order to…

A new blog post from Pandu Nayak, Google Fellow and Vice President of Search, explains how Google Search uses MUM and BERT to serve safer search results. Highlights: Google is…

The coveted Google Trusted Store Badge has been around for almost a decade. In fact, Google stated that over 67% of users relied on Google ratings, price comparison and reviews…

This post was sponsored by Notix. The opinions expressed in this article are the sponsor’s own. Do you want to drive more traffic to your website? Do you need visitors…

Social media has become an integral part of our lives. From Facebook to Instagram, Twitter to Snapchat, TikTok to Pinterest – everyone uses social media platforms to connect with friends,…

Google is updating the structured data report in Search Console to provide more context about errors, helping you fix invalid markup with less guesswork. The update is rolling out to…

TikTok & GIPHY are partnering on a new editing tool, allowing users to quickly grab clips from a vast library of short videos. TikTok Library is the name of the…

Last year, Google introduced a way for hotels to show free booking links. This month, Google announced an expansion of free booking links. These free links are now available on…

Improvements to accessibility don’t directly impact a website’s search rankings, says Google’s Search Advocate John Mueller. This is stated during a the Google Search Central SEO office-hours hangout recorded on…

To say the last two years have been tumultuous for marketers would be a massive understatement. Agility, adaptability, and constant innovation are now table stakes for marketing organizations of all…

Facebook Ads continues to be an effective digital advertising tool for brands due to their large audience and detailed targeting options. When developing a Facebook ads strategy, combining creativity with…

Trying to establish a more consistent SEO structure within your organization? Wish every SEO fire had a more standardized, easy-to-follow solution? We know – no two days in SEO are…

95% of agencies met or exceeded revenue goals for 2021 by focusing on profitable service offerings. Will 2022 be another great year for agency growth? We believe it will be,…

If you were link building in the early 2000s, you may remember submitting one or more websites to a relevant directory with a decent PageRank to acquire an easy backlink.…