What the eff is TF-IDF, and can it really help your SEO strategy? You’d be forgiven for thinking, “Those crazy SEO people… what will they think of next?” But this…

Hopefully, you’ve heard about IndexNow at this point. We covered its announcement in October and in December, I had Fabrice Canel, Principal Program Manager for Microsoft Bing, on the SEJ…

Digital marketing campaigns that neglect their senior audiences can end up missing key opportunities to expand the brand’s audience and engagement. This can leave older adults an untapped market in…

The content marketing landscape of 2022 continues to become more complex, focusing on customer experience and strategy. To navigate this space, your organization must prioritize content strategy and optimization of…

Not to be confused with HTML sitemaps, which are designed to be viewed by humans, XML sitemaps are solely for search engines. Given that XML sitemaps are intended to assist…

SEOPress is the latest plugin for WordPress websites to support the IndexNow protocol, which automatically pings search engines when content is added or updated. With IndexNow being adopted by a…

Google’s John Mueller answered a question about internal linking and affirmed that internal linking that goes beyond site breadcrumb navigation is one of the “biggest things” a publisher can do…

Google clarifies how performance data for pages in the ‘people also ask’ section is measured in Search Console – such as clicks, impressions, and positions. This topic is discussed during…

Upwork announced it is suspending all business operations in Russia and Belarus and is taking action to provide relief to Ukrainian partners as well as providing direct donations to organizations…

Google is launching a new blog post series dedicated helping people do more with Data Studio when it comes to analyzing Search Console reports. Throughout the series Google will help…

Today’s Ask an SEO question comes from Aswin from Silver Spring, USA, who asks: “Hi, I am a beginner SEO with basic knowledge. I am doing SEO for a startup…

What if we said you could use the power of search intent for more than just getting visitors to your site? Traditional search intent tells us how people are searching…

Whether you operate locally or globally, a strong local SEO presence is key to driving more customers to your store, especially when your business has physical locations. It may seem…

Local search is an integral part of any SEO strategy targeting customers in a specific region, city, or neighborhood. Simply put, local SEO is where you focus to improve your…

A new feature for LinkedIn profiles allows you to highlight career breaks and provide more context about skills and experiences gained away from the workplace. In an announcement from LinkedIn,…

Google hears the complaints about recipe pages getting too long, and suggests more concise pages might be better for users. This is stated by Google’s Search Advocate John Mueller during…

“Why are we losing traffic?” “How much is this dip in traffic costing me?” It’s a common question and concern facing SEO professionals, marketers, business owners, and stakeholders. And we…

Over the years, search engines like Google have utilized semantic analysis to more deeply understand human language and provide users with more relevant search results. For this reason, a single-keyword…

Out of all the ranking factors, reading level is one plagued with misconceptions from those within the SEO community (and those outside of it, too). Many tools integrate readability into…

The search results a person sees today may be influenced by things they looked up in Google weeks, months, or even years ago. A user’s past is said to follow…

Russia’s largest search engine, Yandex, issued a warning March 3, 2022 stating that there are two possible scenarios that could threaten continued operations. Yandex stated that it could operate for…

Multiple challenges surface when creating content for a finance company. Dealing with legalities tops the list, but there’s more. Much more. In working with multiple companies in the financial sector…

with Brock Cooper Ukrainian streets once filled with the laughter of children and hurried walks of people heading to work are now abandoned. Workers of all kinds have had to…

As a marketer, understanding how your leads convert is crucial. It’s easy to have a disconnect between capturing a user’s information online as a lead, and the end result of…

Marketers have more data available to us than ever before – and it’s never been more challenging to get to the heart of it. There was a time not that…

When you register a domain, the registrar has your identifying information. However, you can choose domain privacy protection if you don’t want the names, addresses, phone numbers, etc. of website…

Google confirms the page experience update finished rolling out to desktop search results. Now it’s time to assess the impact. The update started rolling out on desktop on February 22,…