May I see a copy of your social media strategy? 🦗(crickets) 🦗 More than a decade into the Web 2.0 era and entering into the Web 3.0 evolution, brands are…

Twitter CEO Elon Musk sets his sights on improving the website’s search functionality, enlisting the help of prolific hacker and long-time critic George Hotz. In the span of a 12-week…

The customer journey involves multiple interactions between the customer and the merchant or service provider. We call each interaction in the customer journey a touch point. According to Salesforce.com, it…

Predictive analysis refers to the use of historical data and analyzing it using statistics to predict future events. It takes place in seven steps, and these are: defining the project,…

Google Analytics (GA) is a powerful tool that lets website owners learn how users interact with their webpages. The amount of information we can get from Google Analytics is so…

YouTube is giving creators new tools to work with when publishing community posts, with the addition of photo editing features and interactive quizzes. Community posts are social media-style updates available…

Want to increase your ROI and improve your SEO strategy? How will SEO evolve in the year ahead? What are the biggest threats and challenges? SEJ’s Ben Steele joined me…

Competitor analysis is often the first place new businesses turn for market and keyword research. However, many new businesses struggle to gain much value from competitor analysis because they often…

Google not only changes how it presents information to users and updates algorithms, but the way users search is also changing. SEO best practices are changing every year, so it’s…

There is a big difference between the way standard organic SEO works and the way we should approach Local SEO. Not only is searcher intent likely different, the algorithms Google…

A new business tool from TikTok uncovers audience insights that can assist with planning paid and organic content strategies. Aimed at advertisers, the audience insights tool resides in TikTok Ads…

A new guide to Google’s ranking systems will keep you informed about which systems Google uses to rank search results and which ones are retired. Additionally, Google introduces new terminology…

No matter how the digital space has evolved substantially over the last decade, one thing remains the same – a chief marketing officer wears different hats. Case in point: Vitor…

Nothing is more frustrating than having your best terms hijacked by competitors. The holiday season is especially prone to this, as brands scramble to own market share. This month’s question…

Client relationship building is a large part of your long-term business growth. Your partnerships reflect your brand and your services, which is why you need to do your part in…

Every PR professional knows the power of the press release. Whether you’re launching a new product, announcing a merger, or have any other notable information you want to share, the…

With more than a billion websites across the World Wide Web, it’s not hard to understand that it’s tough to stand out among them. That’s why the best content on…

Are you struggling to keep up with the evolving digital marketing landscape? That’s where marketing technology – or MarTech – comes in. The right MarTech can help you automate tasks…

What is bulk content creation? I like to think that bulk content creation will be the new term used by many social media marketers, so fingers crossed it’ll catch on.…

Mass exodus of workers Thursday evening made it clear for many that Twitter was on the edge of disappearing, inspiring many to say goodbye as well as taking over ten…

Many companies and marketers believe that Domain Authority is a big deal. There are guides everywhere about how you can boost your website’s Domain Authority for better rankings in search…

A title is a reader’s first point of contact on a search engine result page (SERP) to a brand or site. But how important is it for SEO? I’ve always…

The future looks bright for in-house SEO professionals, despite coming out of a long period of uncertainty with frequent algorithm changes and layoffs. Recent trends show that businesses are increasingly…

Google is finally rolling out the local search features previewed earlier this year, including the ability to search your surroundings with your phone’s camera. At Google’s Search On virtual conference…

Are you looking for better ways to manage social media accounts without missing out on anything important? Social media platforms play a vital role in our lives today. From staying…

When planning your agency’s SEO strategy, context is everything. That’s why if you’re looking to outperform your competition in 2023, it’s essential to be armed with the latest data to…

More than 50% of offline investors first collect information online before making an investment decision. And according to research from RRD, more than half of consumers have discovered a new…

Wix is announcing new SEO settings that provide 100% control of critical technical SEO data at the page level in one place. This update gives SEOs and businesses the option…