Branded content is a term that is thrown around quite a lot in marketing circles, but many people struggle to understand what it actually means. It’s likely that you’ve come…

Perhaps you’ve heard of the Amazon Attribution and Amazon Brand Referral Bonus programs and are wondering how they can help build your business. As the cost per click (CPC) on…

Google Search Console has a new report dedicated to evaluating Page Experience criteria on the desktop versions of webpages. This report can help you prepare for the launch of the…

Third-party cookies are on their way out, but the deep-data connection to your future audience isn’t gone for good. A blessing in disguise, the shift to first-party data allows you…

When Google announces a broad core algorithm update, many SEO professionals find themselves asking what exactly changed (besides their rankings). Google’s acknowledgment of core updates is always vague and doesn’t…

Instagram Reels allows you to create and share TikTok-like videos of up to 60-seconds in length. Unlike Instagram Stories, Reels are featured permanently on your Instagram profile and don’t disappear…

Not finding much value in KPIs and metrics? Skipping measurements because they take too much time? What if you could make smarter decisions and identify issues before they harm your…

DuckDuckGo celebrates a milestone of 100 billion total searches, but the search engine’s year-over-year growth is slowing down. In an announcement on Twitter, DuckDuckGo highlights the fact it hit 100…

In local SEO, a citation is a mention of key business information – your name, address, and phone number (NAP) – anywhere else on the web. Local citations might appear…

Quickly gaining a lot of links from other sites sounds like it should be a positive thing for any website. But could it actually hurt, rather than help, your rankings?…

Google admits its help documents aren’t always up to date and says it’s worthwhile doing your own research on recommended best practices. This topic is discussed during the latest episode…

Sometime in December, SEO experts started noticing that Google was low-key testing out a new feature inside its search box. It’s an expanded version of the box that we’re calling…

Internal and external links have a significant role to play in guiding website visitors to the answers they seek about your products and services. Each link should lead your audience…

One component of a successful digital marketing strategy is your social media presence. If you need numbers to prove the value of social media marketing, you’ve come to the right…

Considering a career in SEO? The sheer volume of information out there can be intimidating when you’re just getting started in SEO. We asked industry experts to share their advice…

Microsoft is making the IndexNow protocol easier to implement by ensuring submitted URLs are simultaneously shared between search engines. IndexNow launched in October 2021 as solution to help websites get…

IndexNow is a protocol developed by Microsoft Bing and adopted by Yandex that enables webmasters and SEO pros to easily notify search engines when a webpage has been updated via…

Writing is already hard enough, but writing with the goal of ranking in Google requires even more strategic planning. Successful SEO copywriters consider what users want, and how search engines…

Maybe you’ve heard of Cloudflare in your SEO wanderings. But even among those familiar with the name, many don’t know know how it really works. Some think that the platform…

As marketers, we sometimes get so caught up in attracting new customers that we lose sight of what’s right in front of us – an existing customer base that’s already…

LinkedIn reports attendance for its virtual live events are up 231% year-over-year. Building on this success, LinkedIn is launching audio-only live events. The increase in attendance correlates with an increase…

SEO is more competitive than ever. How do you get ahead of the competition? What do you do first if you want to dominate the SERPs and get the most…

Websites can take time to return on your investment of money and resources you put into them. That doesn’t mean you have to sit back and wait for that day…

Google Autocomplete is a controversial but powerful search feature. When you type a word, or even a letter, into Google, it populates a list of search suggestions. That’s what autocomplete…

Think about the last time you uploaded an image to your website. Chances are you downloaded it from a stock photography site, uploaded it to the backend of your site,…

According to the Content Marketing Institute’s Video & Visual Storytelling Survey, 83% of marketers say video has become more important in the last two years. Videos were always a powerful…

A publisher whose content was copied by thousands of sites had them removed from Google through the DMCA process. The person asked Google’s John Mueller if the uniqueness of the…

SEO and UX practices have helped to build a solid website foundation for search engine marketing. By adding web accessibility criteria to your requirements, a new layer of human experience…