Frequently Asked Question (FAQ) pages (or informational hubs) enable your business to respond, react, and anticipate the needs of your audience more quickly and appropriately than other types of destination…

Are customers finding relevant, informative content when they search for your business or visit your website? How do you create a more seamless experience devoid of friction from the start…

AMP is an HTML framework that helps desktop-optimized sites deliver ultra-fast mobile versions of webpages. AMP is a creation of Google, which has led to claims it gives pages a…

Google has added three new structured data properties to be used with the ImageObject type in order to add support for credit, copyright and image creator information via structured data.…

As the founder and lead Content Strategist at my own content company and an Associate Director of SEO at a global agency, my day is filled with content marketing activities.…

Microsoft Bing is getting an AI image generator in the coming weeks, which allows users to turn text into digital art. Let’s say a picture of a Shiba Inu as…

Google is updating first-party cookie support with ad personalization capabilities. This change will affect ads served through AdSense. Google AdSense started allowing first-party cookies in 2020, which use information associated…

As early adopters, Google Play Services Beta and Chrome Canary members now have access to passkey functionality, according to a post on the Android Developers Blog. The feature, which will…

Google is officially rebranding the Webmaster Guidelines as “Search Essentials,” which comes with a simplified refresh consisting of only three sections. In addition to making the former Google Webmaster Guidelines…

Today’s “Ask An SEO” question comes from Yvonne from Whitby, who asks: “An old website of ours, now deleted, was hacked a while ago. Now, it’s sending thousands of spammy…

What exactly is influencer marketing? How does it differ from other forms of advertising? And why should marketers care? Influencer marketing has become a powerful tool for businesses looking to…

Google announced that their live search conferences are back, with the first event already scheduled for November 2022. More conferences are promised to be held around the world and will…

Right now, the internet has more than 1.1 billion websites operating across more than 271 million unique domains. That’s a nearly unfathomable number of pages competing for a finite amount…

Google is rolling out a way to utilize first-party data to deliver more personalized ads via Display & Video 360 without third-party cookies. A new solution called Publisher Advertiser Identity…

The United States government National Vulnerability Database (NVD) published an advisory about Shortcodes Ultimate WordPress plugin, warning that it was discovered to contain a Cross Site Request Forgery vulnerability. Shortcodes…

More than a dozen recent LinkedIn Jobs postings suggest social media platform TikTok is getting into the warehouse and logistics business. According to the listings, which were first notified by…

United States President Joe Biden signed an Executive Order this month to implement the European Union (E.U.) & United States data privacy framework known as Privacy Shield 2.0. Privacy Shield…

There are several popular online stores, shopping cart platforms, and plugins. There are pros and cons to all of them, and one of the most SEO-friendly options is WooCommerce: a…

Is mobile that important in search? Does it matter whether your site is mobile-friendly? Mobile devices account for 60% of internet usage worldwide, which was once inconceivable in the desktop…

If you have been doing SEO for a while, then you know how important anchor text optimization was back in the day for getting your websites to rank high in…

Getting your business up and running as a new Amazon seller can be daunting. You must invest in top-notch Amazon marketing tools to get the most out of your online…

Google has unified all its business intelligence tools under the Looker brand, it announced at Cloud Next 2022, its virtual user’s conference. Looker will now be the face of all…

TikTok is rolling out Photo Mode, a new photo slideshow editing tool that mimics the features of Instagram, along with a few other new features, including enhanced editing abilities and…

YouTube has a new way for users to find and engage with content creators directly by tagging their handles. Announced via the video-sharing platform’s News and Events page, it allows…

Google will shut down its Assistant Driving Mode Dashboard on November 21, according to a report by 9to5Google. Initially announced at I/O 2019 as a replacement for Android Auto, which…

Plenty has been said and written about Google Analytics 4 (GA4), but one overlooked message is one about expectations. Marketers used to the legacy Google Analytics Universal platform for most…

Using link building as part of your SEO strategy can be a roll of the dice. Links are undeniably valuable for achieving higher rankings and search visibility. However, as Google…