Potential SEO Clients May Want To Discuss AI Search And Chatbots
There was a post on social media about so-called hustle bros, and one on Reddit about an SEO who lost a prospective client to a digital marketer whose pitch included…
How To Calculate Your ROAS & Ways To Use It
Return on ad spend (ROAS) is a common metric or key performance indicator for paid search campaigns. PPC managers and digital marketing executives have been using it for a long…
Why It’s Okay To Not Buy Or Obsess Over Links Anymore
There are many businesses relatively new to SEO that eventually face the decision to build or buy links because they are told that links are important, which, of course, links…
Google Discusses If It’s Okay To Make Changes For SEO Purposes
Google’s John Mueller and Martin Splitt discussed making changes to a web page, observing the SEO effect, and the importance of tracking those changes. There has been long-standing hesitation around…
The Great Decoupling of Clicks and Impressions — Whiteboard Friday
3. Impressions are good data Thirdly, impressions are just good data. There are a lot of things in SEO that we don’t have good data for. Impressions, we do have…
Can AEO/GEO Startups Beat Established SEO Tool Companies?
The CEO of Conductor started a LinkedIn discussion about the future of AI SEO platforms, suggesting that the established companies will dominate and that 95 percent of the startups will…
Google’s June 2025 Update Analysis: What Just Happened?
Google’s June 2025 Core Update just finished. What’s notable is that while some say it was a big update, it didn’t feel disruptive, indicating that the changes may have been…
Google’s Top 5 SEO Tools
I’ve spent years working with Google’s SEO tools, and while there are countless paid options out there, Google’s free toolkit remains the foundation of my optimization workflow. These tools show…
CMOs Need To Rethink Attribution In AI Search
I was asked recently to take a closer look at the data for a website in Google Analytics 4 (GA4). This was for “Measurement Queen” Katie Delahaye Paine, a pioneer…
Brave Search API Now Available Through AWS Marketplace
Brave Search and Amazon Web Services (AWS) announced the availability of the Brave Search API in the new AI Agents and Tools category of the AWS Marketplace. AI Agents And…
Perplexity Looks Beyond Search With Its AI Browser, Comet
Perplexity has launched a web browser, Comet, offering users a look at how the company is evolving beyond AI search. While Comet shares familiar traits with Chrome, it introduces a…
OpenAI ChatGPT Agent Marks A Turning Point For Businesses And SEO
OpenAI’s ChatGPT agent marks a change in how users interact with web pages and complete transactions. This could be the most consequential change to online interactions since the introduction of…
Google’s John Mueller Clarifies How To Remove Pages From Search
In a recent installment of SEO Office Hours, Google’s John Mueller offered guidance on how to keep unwanted pages out of search results and addressed a common source of confusion…
Ex-Google Engineer Launches Athena For AI Search Visibility
A former Google Search engineer is betting on the end of traditional SEO, and building tools to help marketers prepare for what comes next. Andrew Yan, who left Google’s search…
Is It Time To Remove Focus From Average Position In GSC?
Average position has been a cornerstone metric in SEO reporting for years. It provides a simple, at-a-glance sense of where a site typically ranks in Google’s search results. That sense…
Brand Bias For Visibility In Search & LLMs With Stephen Kenwright
I recently saw Stephen Kenwright speak at a small Sistrix event in Leeds about strategies for exploiting Google’s brand bias, and a lot of what he said still feels as…
Google Answers Question About Structured Data And Logged Out Users
Someone asked if showing different content to logged-out users than to logged-in users and to Google via structured data is okay. John’s answer was unequivocal. This is the question that…
How to Stay Visible in Google’s AI Era
This post was sponsored by GatherUp. The opinions expressed in this article are the sponsor’s own. If your business has a great local, word-of-mouth reputation but very few online reviews,…
The Biggest Lessons I Learned From the HCU So Far
Unlike previous updates where we might see evidence of some degree of reversal afterward, HC stands out as one factor that shows no mercy. In short, there are no easy…
Google Adds Comparison Mode To Search Console’s 24-Hour View
Google has rolled out a new comparison feature in Search Console, letting you analyze hourly performance data against two baselines: the previous 24 hours and the same day one week…
63% Of Known Attacks Blamed On Competitors
Cloudflare released their 2025 Q2 DDoS Threat Report, which names the top ten sources of DDoS attacks and cites businesses targeting competitors as the largest source of DDoS attacks, according…
Wix Announces AI Visibility Overview Citation & Sentiment Tracking Tool
Wix adds support for Generative Engine Optimization (GEO) with new AI visibility tool called The AI Visibility Overview, available to users with a Wix Business Manager account in English, with…
Google Rolls Out Gemini 2.5 Pro & Deep Search For Paid Subscribers
Google is rolling out two enhancements to AI Mode in Labs: Gemini 2.5 Pro and Deep Search. These capabilities are exclusive to users subscribed to Google’s AI Pro and AI…
Google Search Can Now Call Local Businesses Using AI
Google has introduced a new AI-powered calling feature in Search that contacts local businesses on a user’s behalf to gather pricing and availability details. The feature, rolling out to all…
Scaling PPC Campaigns Sustainably: Use The SCALE Framework
Budget increase, performance drops, budget decrease. Almost every marketer knows that short-sighted game, where decisions are made on a daily basis and campaign performance fluctuates to extremes, without a clear…
Confirmed CWV Reporting Glitch In Google Search Console
Google Search Console Core Web Vitals (CWV) reporting for mobile is experiencing a dip that is confirmed to be related to the Chrome User Experience Report (CrUX). Search Console CWV…
WordPress Update 6.8.2 – Ends Security Support For 0.9% of Sites
WordPress released a maintenance update that contains twenty changes to the core and fixes fifteen issues in the Gutenberg block editor. WordPress also announced that it is dropping security support…
WordPress Malware Scanner Plugin Contains Vulnerability
Wordfence published an advisory on the WordPress Malcure Malware Scanner plugin, which was discovered to have a vulnerability rated at a severity level of 8.1. At the time of publishing,…
Anthropic’s New Financial Tool Signals Shift To Offering Specialized Services
Anthropic announced a new Financial Analysis Solution powered by its Claude 4 and Claude Code models. This is Anthropic’s first foray into a major vertical-focused platform, signaling a shift toward…
The Smarter Way To Scale Authority
Over the past few months, I’ve deeply analyzed how Google’s AI Overviews handle long-tail queries, dug into what makes brands visible in large language models (LLMs), and worked with brands…