The Unseen Challenges In B2B Marketing
A recent study of 121 B2B CMOs and marketing leaders has uncovered current marketing industry challenges. The study by Bospar, CMO Huddles, and Redpoint examines the concept of an “underground…
Google’s Web Crawler Fakes Being “Idle” To Render JavaScript
In a recent episode of the Search Off The Record podcast, it was revealed that Google’s rendering system now pretends to be “idle” to trigger certain JavaScript events and improve…
Business Outcomes Are The Top KPI Of Video Ad Buyers – IAB Report Part Two
The IAB has just published the second part of its “2024 IAB Digital Video Ad Spend & Strategy Report,” and the key criteria for digital video investments have fundamentally changed.…
What 4,538 Domains Tell Us About ccTLDs Ranking In The US
Since the Times Of India quadrupled its organic growth in the US in 12 months, more ccTLDs (international domains) have been spotted ranking in the US. Image Credit: Kevin Indig…
AI Has Changed How Search Works
This extract is from SEO in the Gemini Era by Marie Haynes ©2024 and reproduced with permission from Marie Haynes Consulting Inc. Much of the SEO advice you will see…
Google Says There’s No Way To Block Content From Discover Feed
Google officials confirmed on X (formerly Twitter) that there’s no way to block content from appearing in Google Discover, despite the ability to do so for Google News. The conversation…
Google’s Indifference To Site Publishers Explained
An interview with Google’s SearchLiaison offered hope that quality sites hit by Google’s algorithms may soon see their traffic levels bounce back. But that interview and a recent Google podcast…
Google Renders All Pages For Search, Including JavaScript-Heavy Sites
In a recent episode of Google’s “Search Off The Record” podcast, Zoe Clifford from the rendering team joined Martin Splitt and John Mueller from Search Relations to discuss how Google…
Auto Layout, Text-to-Speech, & More
YouTube Shorts introduces new creation tools, including auto layout, text-to-speech, enhanced captions, and more. YouTube Shorts introduced new creation tools. New features include Auto Layout, Text-to-Speech, and enhanced captions. YouTube…
20 Confirmed Facts About YouTube’s Algorithm
Instead of counting the number of clicks or views a video gets, YouTube’s algorithms focus on ensuring viewers are happy with what they watch. This article examines how YouTube’s algorithms…
The 11 Known Google Business Profile Fields That Impact Your Rank
I calculate that I’ve been tuning into Mike Blumenthal’s take on local search for about 20 years now. There’s a reason his voice has become such a trusted one in…
Unlocking The Power Of LLM And Knowledge Graph (An Introduction)
We are in an exciting era where AI advancements are transforming professional practices. Since its release, GPT-3 has “assisted” professionals in the SEM field with their content-related tasks. However, the…
42 Facebook Statistics & Facts For 2024
Don’t believe what you may have heard; Facebook is still a dominant social media force in 2024. With over 3 billion active users, it remains a key player for businesses,…
Attain Superior Growth & ROI With Organic & Paid Tips
Silos don’t cut it anymore. User journeys are too complex for you to view and track channels separately. To improve your campaign performance, you need a holistic view of your…
Catering to User Behavior Shifts During Times of Economic Turbulence — Whiteboard Friday
If we think about organic traffic and SEO and how we can cater to this search behavior, dresses have a really high search volume. Then you’ve got blue dresses, which…
The 11 Best Digital Marketing Courses Free & Paid (2024)
A digital marketing course is a good entry point for anyone wanting a career in SEO or online marketing. It can help to provide a basic knowledge base as a…
11 Copyscape Alternatives To Check Plagiarism
Are you certain that the content you’re publishing on your website is 100% original? Steering clear of plagiarism is a top priority for content creators, educators, businesses, and others in…
Google’s Now Translating SERPs Into More Languages
Google updated their documentation to reflect that it added eight new languages to its translated results feature, broadening the reach of publishers to an increasingly global scale, with automatic translations…
Google Simplifies Adding Shipping & Return Policies For Online Stores
Google introduces Search Console feature for online stores to easily manage shipping and return policies. Google now allows online stores to manage shipping and return policies via Search Console. This…
Maximizing Your Brand’s Impact [Webinar Recap]
Recently, I had the pleasure of hosting a webinar discussing Reddit, its growth, and how it impacts search results. It’s been quite a while since I covered Reddit as a…
START Planning Steps To Develop Your Digital Marketing Success Plan
This excerpt is from The Digital Marketing Success Plan, the new book from SEJ VIP Contributor Corey Morris. In what is the most distracted and disrupted era in digital marketing–especially…
Top 10 Digital Marketing Trends For 2024
It’s been a year of considerable disruptions in digital marketing so far. Right now, the industry is dealing with the integration of generative AI and the impact this is going…
Google’s Response To Experts Outranked By Redditors
An SEO asked on LinkedIn why an anonymous user on Reddit could outrank a credible website with a named author. Google’s answer gives a peek at what’s going on with…
How To Launch, Manage, & Grow An Affiliate Program Step-By-Step
A value-adding affiliate program is among the highest-value, lowest-risk, and most reliable revenue channels. This three-part series will teach you how to launch, manage, and grow a value-adding affiliate program.…
26 Common SEO Myths, Debunked
SEO is a complex, vast, and sometimes mysterious practice. There are a lot of aspects to SEO that can lead to confusion. Not everyone will agree with what SEO entails…
Google Says These Are Not Good Signals
Google’s Gary Illyes’ answer about authorship shared insights about why Google has less trust for signals that are under direct control of site owners and SEOs and provides a better…
New YouTube Feature Aims To Spark Viral Trends In Shorts
YouTube tests “Add Yours” sticker for Shorts, allowing creators to start trends and viewers to respond. YouTube is testing an “Add Yours” sticker for Shorts. The feature allows creators to…
Google Search Now Supports Labeling AI Generated Or Manipulated Images
Google Search Central updated their documentation to reflect support for labeling images that were extended or manipulated with AI. Google also quietly removed the “AI generated” metadata from Beta status,…
Top Local SEO Takeaways From MozCon 2024
Moz’s own Tom Capper gave a fascinating talk on the critical importance of understanding how Google views search intent as a means of informing how we can support customer journeys.…
Critical SERP Features Of Google’s Shopping Marketplace
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Google’s launch and pullback of AI Overviews (AIOs) caught the most attention in the SEO scene over the…