SEO news from around the world
A new study analyzing 10,000 keywords reveals that Google’s AI Mode delivers inconsistent results. The research also shows minimal overlap between AI Mode sources and traditional organic search rankings. Published…
Google Search Advocate John Mueller says core updates rely on longer-term patterns rather than recent site changes or link spam attacks. The comment was made during a public discussion on…
Today’s Memo is a full refresh of one of the most important frameworks I use with clients – and one I’ve updated heavily based on how AI is reshaping search…
This week’s Ask an SEO question comes from an ecommerce site owner who’s experiencing a common frustration: “Our ecommerce site has decent traffic but poor conversion rates. What data points…
Google long ago filed a patent for ranking search results by trust. The groundbreaking idea behind the patent is that user behavior can be used as a starting point for…
The last few years have fundamentally transformed how businesses and consumers discover, evaluate, and engage with brands. What began as a digital acceleration in 2020-2021 has evolved into an AI-driven…
Google has rolled out a new version of Search Console Insights, now integrated directly into the main Search Console interface. This update ends the standalone beta experience. The new report…
A recent discussion on Google’s Search Off the Record podcast challenges long-held assumptions about technical SEO, revealing that most top-ranking websites don’t use valid HTML. Despite these imperfections, they continue…
German data protection official Meike Kamp has filed a formal request that Apple and Google remove the DeepSeek app from their respective app stores for the illegal transfer of users’…
Google confirms the June 2025 core update is now rolling out and may take up to three weeks to complete. Google’s June 2025 core update began rolling out on June…
Video is dominating online across PPC ads and social media channels. Unfortunately, many advertisers still repurpose social videos for paid campaigns. What works organically on TikTok or Instagram often falls…
Paid media offers one of the fastest ways to promote a business event and get the right people to take action. Event campaigns are not just regular ads with a…
Google announced a new multi-vector retrieval algorithm called MUVERA that speeds up retrieval and ranking, and improves accuracy. The algorithm can be used for search, recommender systems (like YouTube), and…
YouTube is rolling out two AI-driven features designed to enhance content discovery and deepen user engagement. The experimental tools include an AI-powered search results carousel for Premium users and a…
The travel and tourism industry thrives on inspiration, discovery, and experience. While increasingly being challenged by social media and friend & family referrals, the first point of discovery for many…
Google is testing a new feature that allows you to customize the Top Stories section in search results by selecting preferred news sources. Currently available through Search Labs in the…
Google’s transformation into an AI-driven search platform represents more than just a technological advancement. It’s a fundamental shift in how the search giant views itself as a company and the…
Google has launched Offerwall, a new feature in Google Ad Manager designed to help publishers diversify their revenue beyond traditional ads. The tool, now generally available after testing with over…
This week’s Ask an SEO question comes from Rachel P., who wants to find the middle ground between conversion-focused pages and authority-building content: “How do I balance content that converts…
To my fellow marketers, I first wrote this title in the summer of 2020, back when I thought, “Wow, surely things couldn’t get worse.” Needless to say, I was wrong.…
Google’s srsltid parameter, originally meant for product tracking, is now showing on blog pages and homepages, creating confusion among SEO pros. Per a recent Reddit thread, people are seeing the…
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Today’s Memo is all about query fan-out – a foundational concept behind AI Mode that’s quietly rewriting the…
In boardrooms and Slack threads alike, “demand generation” and “lead generation” are often used interchangeably, sometimes even by marketers themselves. But for CMOs making six- and seven-figure budget decisions, lumping…
What is AI Mode? Google announced that as of May 2025, AI Mode would be available to all users in the United States, with plans for a broader international rollout…
This edited excerpt is from Human-Centered Marketing by Ashley Faus ©2025 and is reproduced and adapted with permission from Kogan Page Ltd. Mapping content to the traditional funnel adds no…
AI is being rapidly implemented, but that doesn’t mean it’s being used effectively. The current lack of clear benchmarks and data about AI usage has meant that everyone has been…
This post was sponsored by InMotion Hosting. The opinions expressed in this article are the sponsor’s own. We’ve all felt it, that sinking feeling in your stomach when your site…
Jill Whalen, a true SEO pioneer, recently passed away. Although she has been retired for over ten years, her influence continues in the marketing-first SEO practices she advocated that are…
OpenAI CEO Sam Altman says ChatGPT has moved beyond being a Google alternative. Instead, the platform is increasingly focused on helping users complete complex tasks and workflows. Speaking at Y…
YouTube is rolling out updates to its Advanced Mode analytics in YouTube Studio. The changes are designed to make data easier to access and interpret, particularly for creators and marketers…