Every year, it seems like this year will be the biggest year of change for PPC management, especially for B2B businesses. But this year, this claim is more than hyperbole.…

We all love free stuff, don’t we? The internet is awash in an endless stream of information – mostly free and valuable, yet susceptible to manipulation and misinformation. That’s why,…

Google recently updated it’s Google Cache documentation on their website cache and in so doing indirectly created a reminder that the cache is still available for virtually any webpage that…

WordPress.com and Bluehost announced a new managed WordPress cloud hosting solution that offers optimized WordPress performance features unavailable to traditional shared, VPN and dedicated hosting environments. The new managed WordPress…

Google has announced that it will discontinue its “people cards” feature in Google Search on April 7. The decision comes after Google realized the feature was not as helpful for…

I have been in the SEO industry for over seven years, and I have been leading the SEO team for the last year and a half. One thing that keeps…

AI content creation tools have become much more accessible and mainstream since the release of ChatGPT and Gemini (previously known as Bard) by Google. Since then, we have seen an…

For most small businesses, Google Business Profile (GBP) is their marketing lifeblood. Because it’s free, many local businesses rely solely on their Google Business Profile to generate traffic and calls,…

Key opinion leaders (KOLs) have emerged as influential figures, bridging the gap between experts and influencers to build a site’s reputation. In this article, I will dive into the nuances…

Google’s algorithm is wasting no time in removing low quality sites from the search results. Anecdotal evidence suggests that the volume of sites affected by this update may reach historic…

Google has updated its “Search Quality Evaluator Guidelines,” a comprehensive 170-page document that serves as a framework for quality raters to assess websites effectively. The update on follows the search…

Ever found yourself helplessly drawn to an irresistibly intriguing headline, only to be met with disappointment? If so, you might have been a victim of clickbait, the irresistible rogue of…

Vetted.ai is one of many AI chatbots that are gaining traction in Google search. It’s not much, maybe 10,000 monthly visits, but Google found the site to be the best…

Believe it or not, PPC automation was around long before the days of ChatGPT. But with the rise in popularity of AI, machine learning, and automation – where does that…

LinkedIn’s analysis of global talent trends shows healthcare roles dominating the list of fastest-growing jobs while customer-facing and in-person positions remain highly in demand. According to LinkedIn’s data, healthcare jobs…

Google has announced a significant update to its search algorithms and policies to tackle spammy and low-quality content on its search engine. The March 2024 Core Update, which the company…

Editor’s note: This article is republished with permission from Microsoft. IndexNow, the game-changing protocol designed to revolutionize the way websites communicate with search engines, is releasing a new feature to…

Google’s Spam Explainer was updated to reflect the new realities introduced by the March 2024 Core Algorithm Update. The following is everything that was removed and added and what it…

Editor’s note: This article is republished with permission from Microsoft. Elevate your website’s search engine performance with our latest innovation in Bing Webmaster Tools, Top Insights. Delivering top-tier insights and…

The Cwicly WordPress website builder toolkit announced that they are shutting down by the end of the year and refunding all 2024 clients. The decision forced developers to halt current…

Having trouble logging into Facebook and Instagram? It appears that both Facebook and Instagram have gone down. Users are reporting issues logging into either platforms. Attempts to log into Facebook…

The elusive five-star review used to be something you could only flaunt in a rotating reviews section on your website. But today, Google has pulled these stars out of the…

This post was sponsored by DAC Group. The opinions expressed in this article are the sponsor’s own. In the world of digital marketing, you have to understand the entire customer…

Meta has announced new features for Instagram’s Direct Messaging (DM) platform to enhance user experience and foster better connections among friends and family. The updates include editing messages, pin chats,…

Google has announced the launch of “Solutions,” a new free tool within Google Ads designed to streamline campaign management and automate tasks for advertisers. The tool, found under the “Tools”…

YouTube recently published an informational video dispelling creators’ common myths and misconceptions about how YouTube’s recommendation algorithm works. The 12-minute video features Todd Beaupré, who leads YouTube’s growth and discovery…

The world of search has seen massive change recently. Whether you’re still in the planning stages for this year or underway with your 2024 strategy, you need to know the…