Google AIO Is Sending More Traffic To YouTube
New data confirms that AIO is becoming an increasingly significant source of traffic to YouTube channels. A closer look reveals that complex search queries, which traditional organic search may not…
Mullenweg Asked If He’s Adaptable To Change
Matt Mullenweg, co-creator of WordPress, recently held a question-and-answer session at WordCamp Asia 2025, where he faced several tough questions. Topics included whether he was open to discussing change, the…
Factors That Correlate With Top Rankings
A study by the video hosting platform Adilo revealed common factors shared by high-ranking YouTube videos. The research analyzed over 1.6 million videos, focusing on 300 that ranked in the…
What is Index Bloat? — Whiteboard Friday
So in both of these cases, you can generate this very large number of URLs that are getting basically no traffic. So what might we actually do about this or…
Google AI Overviews Trending Toward Authoritative Sites
New data provided to Search Engine Journal shows that the sites Google is ranking in AI Overviews varies by time and industry, offering an explanation of volatility in AIO rankings.…
YouTube Details Changes Coming To Mid-Roll Ads On May 12
YouTube revealed plans to update how mid-roll advertisements function, starting May 12. The update focuses on showing more ads at natural breakpoints in videos while reducing interruptive ad placements that…
9 Trends You Should Watch To Keep Your Website Afloat in 2025
This post was sponsored by Bluehost. The opinions expressed in this article are the sponsor’s own. Is my website ready for 2025’s tech and SEO changes? How can I keep…
How To Enhance Customer Experiences
We’ve all heard the phrase, “The customer’s always right.” It’s a common mantra in customer service and hospitality – and, I’d argue, should carry over into the world of SEO…
Internal Experiment Caused Elevated Errors
OpenAI published a new write-up about elevated errors in ChatGPT that significantly increased failed conversation attempts. The issue was caused by a misconfigured internal experiment. According to OpenAI: “On February…
Google On Search Console Noindex Detected Errors
Google’s John Mueller answered a question on Reddit about a seemingly false ‘noindex detected in X-Robots-Tag HTTP header’ error reported in Google Search Console for pages that do not have…
Controlling Your Brand Position Online With SEO
As search engines become more AI-driven with Overviews and the rise of large language models (LLMs), organic search is still one of the most significant brand touchpoints. Whether through Google…
Analysis Forecasts More Vulnerabilities In 2025
A new analysis predicts that the number of reported vulnerabilities will reach record highs in 2025, continuing the trend of rising cybersecurity risks and increased vulnerability disclosures. Analysis By FIRST…
How To Navigate Performance Fluctuations In Google Shopping Campaigns
Managing Google Shopping campaigns is both an art and a science. Even with the most refined strategies and detailed data, performance fluctuations can happen – and when they do, they…
Data Suggests Google Indexing Rates Are Improving
New research of over 16 million webpages shows that Google indexing rates have improved but that many pages in the dataset were not indexed and over 20% of the pages…
AI Search Engines Often Cite Third-Party Content, Study Finds
A recent analysis by xfunnel.ai examines citation patterns across major AI search engines. The findings provide new insight into how these tools reference web content in their responses. Here are…
Google Simplifies Removing Personal Info From Search Results
Google is introducing new features that streamline removing personal information from search results. These updates include: A redesigned “Results about you” hub A simplified removal request process An option to…
TikTok Beats Competitors by 2X with $6B In-App Revenue
TikTok, including Douyin in China, earned $6 billion in in-app purchases last year, more than double any competitor, according to Sensor Tower’s Q4 Digital Market Index. This marked a 36%…
Leveraging AI For Buyer-Centric Strategies To Effectively Engage B2B Buyers
Investments in AI have reached unprecedented levels. According to a World Economic Forum report, the global AI infrastructure market was valued at $35.42 billion in 2023, and projected to reach…
Data Shows Google AI Overviews Changing Faster Than Organic Search
New research on AI Overviews and organic search results presents a fresh view on how AIO is evolving and suggests how to consider it for purposes of SEO. Among the…
5 Tips to Increase Your Website Conversion Rate
How I use AI for conversion optimization First, you need to give AI a webpage for analysis You can copy and paste the text below into an AI tool for…
Mullenweg Rebuffs Plea To Restore Automattic’s WordPress Core Contributions
AA WordPress developer pleaded with Matt Mullenweg at WordCamp Asia 2025, asking him to restore Automattic’s contributions to the WordPress core. Mullenweg apologized and said it’s not up to him;…
73% Of Marketers Use Generative AI, Consumer Acceptance Up
Recent studies by Gartner and Adobe show that generative AI is becoming a key tool in marketing. Almost three-quarters of marketing teams now use GenAI, and most consumers are comfortable…
Why Is Google Not Indexing My Pages?
This week’s Ask An SEO question comes from Harjeet: “Hi! I have a website that provides information of warehouses all over United states. The problem is that only eight to…
The State Of AI Chatbots And SEO
Last week, I published a meta-analysis of AI Overviews and their impact on SEO. Today, I publish an analysis of the research on AI chatbots and their potential impact on…
No Plans For WordPress In 5 Years
An awkward Q&A at WordCamp Asia 2025 saw Matt Mullenweg struggle to answer where WordPress will be in five years. Apparently caught off guard, he turned to the Lead Architect…
TikTok Ads Achieve Highest Short-Term ROI, Says Dentsu Study
A recent Dentsu study, in partnership with TikTok, shows that advertisers on the platform achieve strong returns on investment (ROI) for both short-term and long-term sales. The analysis (PDF link)…
How to Pitch To Speak at MozCon 2025
I encourage you to wear your empathy hat and think about the biggest problems digital marketers and SEOs face today. A few topics we’re interested in include: SERP volatility and…
Mullenweg & Automattic Sued in Class Action Filing Over WordPress Dispute
A new lawsuit seeking class action status alleges that WordPress co-creator Matt Mullenweg and Automattic engaged in unfair business practices to harm managed WordPress web host WP Engine (WPE) and…
LinkedIn Rolls Out Email Metrics For Newsletter Publishers
LinkedIn now offers email analytics for newsletters, providing data on email sends and open rates. LinkedIn added new email metrics for newsletter publishers. New data include emails sends and open…
A Google Ads Guide To Detecting And Preventing Click Fraud In Lead Generation
Click fraud in lead generation can drain your marketing budget and corrupt your data, leading to misguided strategic decisions. While automated detection tools serve as a first line of defense,…