GBP Reviews Outage Is Over
A Googler published an update to let businesses know that the ongoing outage is almost over and that most businesses that have lost review counts should have seen them return…
Advanced Link Building Strategies For National, International & Local
Advanced link building is about attracting links to your sites, and ideally in mass. There might be a little bit of outreach necessary, especially if you need to fan the…
Google Reassures That #Anchor URLs In GSC Are Okay
Google’s John Mueller explained why Google Search Console sometimes shows URLs with hashtags in performance reports and clarified that there’s no need to be concerned that that the wrong URLs…
Google Rolls Out ‘Veo 2’ Video Generation For YouTube Shorts
YouTube upgrades Dream Screen with Google’s Veo 2 video generation model, enabling faster AI-generated backgrounds and standalone clips. YouTube has upgraded Dream Screen with Veo 2 AI model for better…
Your Fast Track to Mastering Keyword Gap Analysis
Based on our depth of experience in keyword research, we’ve developed four perspectives to give you a bird’s eye view of the competitive landscape … (i) Keywords to improve This…
WordPress Foundation Suffers Setback In Trademark Application
The WordPress Foundation suffered a setback in its attempt to trademark the phrases ‘Managed WordPress’ and ‘Hosted WordPress,’ which could have allowed them to demand licensing fees for their use.…
Google Updates Product Markup To Support Member Pricing
Google updates structured data guidelines, enabling merchants to showcase sale, member, and strikethrough pricing in search results. Google added support for new structured data properties to show different price types.…
Key Elements Of Technical SEO For Large Companies
Working with large organizations to improve their technical SEO is, in my opinion, the best and most enjoyable time to practice technical skills. More often than not, you’re faced with…
DeepSeek And Its Impact On The Generative AI Global Race
Since launching to the public on Jan. 20, 2025, Chinese startup DeepSeek’s open-source AI-powered chatbot has taken the tech world by storm. As the top free app by downloads in…
Hackers Use Google Tag Manager to Steal Credit Card Numbers
Hackers are actively exploiting a vulnerability to inject an obfuscated script into Magento-based eCommerce websites. The malware is loaded via Google Tag Manager, allowing them to steal credit card numbers…
Why Google’s 4th Quarter Results Raise Questions for SEO & PPC
Few professions can match a digital marketer’s perspective on what Google’s fourth-quarter results mean for SEO and online advertising. I asked six search marketers, each with over 20 years of…
12 Client Onboarding Tools To Scale Your SEO Agency
In SEO, results take time. Hence, it is important to keep clients informed and engaged during onboarding to retain them. GUIDEcx makes this easy with a customer-facing dashboard that provides…
Google Reveals How It Prefetches Search Results For Faster Loading
Google has shared new details on how it uses the Speculation Rules API to speed up clicks on search results. When searching in Chrome, Google preloads parts of a webpage…
Google CrUX Report Update Targets LCP & Network Delays
Google Chrome has released its latest Chrome User Experience Report (CrUX). This update zeroes in on individual components of page speed, offering fresh data on largest contentful paint (LCP) image…
How To Target High-Intent Users In Google Ads
In an increasingly data-driven advertising world, getting your ads in front of the right people can make all the difference. One powerful way to achieve that is through audience layering…
Surprising Review Stats To Feed Your Local Strategy [Study]
If you’ve already walked a long mile in your local SEO shoes, chances are you have plenty of lived experiences that allow you to predict some of the responses to…
Google Sitelinks Algorithm Bug Shows Wrong Links
Google’s search algorithms are showing multiple languages in the sitelinks for Google Search Console. Regardless of whether this is new or not, it may give an idea of how the…
YouTube Dominates TV Streaming: New Opportunities For Marketers
YouTube’s CEO, Neal Mohan, has announced that TV screens have become the most popular device for watching YouTube in the United States, surpassing mobile devices. In a blog post, Mohan…
AI Chatbots Fail News Accuracy Test, BBC Study Reveals
BBC study finds leading AI chatbots consistently distort news content, raising concerns about information accuracy and trust. AI chatbots are getting news wrong more often than right. Trusted brands…
A Study Of Over 7 Million Sessions
I have repeatedly made the claim that AI chatbot traffic converts better than search engine traffic. My thinking was that ChatGPT or Perplexity users go through evaluation and exploration cycles…
What You Really Need To Know
WordPress powers over 40% of websites globally – and why would it not? It is relatively easy to use and has expansive options when it comes to plugins and pre-built…
Google Updates Its Gambling & Games Advertising Policy
Google has announced an upcoming revision to its Gambling and Games advertising policy, which will take effect on April 14. The company shared a preview of the new guidelines before…
Google Confirms Business Profile Reviews Outage
Google confirmed an outage in business profile reviews that has resulted in missing reviews for many local business profiles and is working toward fixing the problem. Google Business Profile Google…
Public Trust In AI Surpasses Social Media, Rutgers Study Finds
Study shows Americans trust AI more than social media, with young men expressing the highest confidence. A study from Rutgers University finds trust in AI is higher than trust in…
Close More Sales With AI Data [Webinar]
Are you ready to elevate your lead generation and conversion strategies? With the evolving landscape of digital marketing, understanding how to optimize your campaigns and leverage AI for better efficiency,…
How To Use XML Sitemaps To Boost SEO
What was considered best practice yesterday does not hold true today and this is especially relevant when it comes to XML sitemaps, which are almost as old as SEO itself.…
7 Creative Ways To Leverage Video In Marketing
When it comes to digital marketing, it sometimes feels like everything’s been done before. Browse YouTube or scroll through TikTok on any given day, and you’re likely to see the…
WordPress Leader Mullenweg Silences Joost De Valk
Matt Mullenweg, co-creator of WordPress, posted a statement on X (formerly Twitter) announcing that Joost de Valk was no longer speaking at WordCamp Asia and was persona non grata for…
How to Decide Between One Domain or Many for SEO — Whiteboard Friday
Well, actually, there’s lots of influencing factors you need to consider from an SEO perspective. And the first one that I’ll be talking about is audiences and messages. Although like…
Google’s Advice on Fixing Unwanted Indexed URLs
An SEO posted details about a site audit in which he critiqued the use of a rel=canonical for controlling what pages are indexed on a site. The SEO proposed using…