SEO news from around the world
Google has published a fresh installment of its educational video series “How Search Works,” explaining how its search engine discovers and accesses web pages through crawling. Google Engineer Details Crawling…
Most people working in SEO will tell you that we have just been through an exceptional period of change and rapid learning required. From the explosion of generative AI –…
A comparison of January 2024 core web vitals scores of the top content management systems (CMS) shows that all platforms are improving, with Squarespace, WordPress and Wix showing the strongest…
Explore why Google Gemini may transform the SEO industry. Learn how its improved multimodality and unlimited capabilities affect SERPs, rankings, content, and ranking factors. The post Google’s Gemini Decoded: Unveiling…
Ever found yourself helplessly drawn to an irresistibly intriguing headline, only to be met with disappointment? If so, you might have been a victim of clickbait, the irresistible rogue of…
Someone on Reddit posted a question about their “crawl budget” issue and asked if a large number of 301 redirects to 410 error responses were causing Googlebot to exhaust their…
Google rolled out several game-changing algorithm shifts last year that shook up the SEO world, from core updates to Helpful Content. In order to master SEO in 2024, staying ahead…
You’re hearing it everywhere these days that your local business has got to have video to keep up with the times. But if you don’t have a fancy mobile phone…
Generative AI has introduced significant shifts in the SEO industry with some experiencing success integrating SEO into the daily workflow while others not so much. How is AI best used…
This year’s Super Bowl was the most-watched program in US television history, with the largest audience for a single-network telecast and 123.7 million viewers across television and streaming platforms. And…
This is an excerpt from SEJ’s PPC Trends 2024 ebook, our annual roundup of expert opinions on what you can expect over the course of the next 12 months. This…
This post was sponsored by Fiverr Pro. The opinions expressed in this article are the sponsor’s own. It’s been over a year since Google added “experience” to its search quality…
Inventory has always played a significant role in the way you sell on Amazon. Running out of inventory can impact your organic ranking and can impact your advertising strategy. Besides…
Paid media’s main job is to increase visibility and drive traffic for your brand. And as digital marketing evolves, so, too, will your strategy. In the current state of paid,…
Google recently paused the image generation capability of their Gemini model, admitting that the way it was tuned resulted unintended inaccuracies due to how the algorithm was “tuned”. This event…
Deep in the PPC ad platforms, there are plenty of hidden features that can improve performance and ease the management of ad campaigns. Some features are “opt-outs” that are valuable…
Next we’ll ask about pain points for this specific user journey stage. Think of it as a follow-up question. Let’s choose customized services. We’ll ask ChatGPT, “I want to learn…
Google announced a deal with Reddit to gain access to real-time access to all of its content so that Google can show even more Reddit content than it already does…
In the dynamic realm of search engine optimization (SEO), my career spans nearly two decades, starting in 2004 when I started working for an agency and just two years later…
I’ve been writing about search engine optimization (SEO) for more than 20 years. Looking back, I realize actionable SEO insights need to be thoroughly updated in this era of constant…
Google is announcing the launch of its AI-powered tools for generating and editing images in Performance Max campaigns. These features, initially previewed in November, are now accessible in English worldwide,…
Many people are convinced that Google shows a preference for big brands and ranking low quality content, something that many feel has become progressively worse. This may not be a…
Google is releasing a new AI feature in the Chrome web browser that can help you compose written content. The “Help Me Write” tool, announced last month and launching this…
Google is rolling out an update to simplify reporting in Google Analytics. The changes, which start rolling out today, consolidate all advertising and publisher reporting into one centralized “Advertising” section.…
This is an excerpt from SEJ’s PPC Trends 2024 ebook, our annual roundup of expert opinions on what you can expect over the course of the next 12 months. Inflation…
In this installment of Ask a PPC, we’re going to dive into enhanced conversions. As brands get their privacy-first plans in place, it’s critical that you feel comfortable with enhanced…
Google released an open source large language model based on the technology used to create Gemini that is powerful yet lightweight, optimized to be used in environments with limited resources…
Google launches AI assistant Gemini for Workspace, available in 2 pricing tiers for business and enterprise. Google rebranded its AI assistant Duet as Gemini and made it more widely available. …
In a world where anyone can create any content using AI without being an actual expert, it has become difficult for users to trust online content. This trend is evident…
2. Understand topical authority: Keywords vs. entities Google has been talking about topical authority for a long time, and in Discover, it is completely relevant. Traditional SEO includes the use…