8 Practical Tips For Businesses
Voice search is increasingly important and optimizing for voice search is essential for businesses to stay competitive in today’s SEO market. In the US and UK, 28% of consumers claim…
How To Choose The Best WordPress Theme For SEO
Your WordPress theme encapsulates your brand and helps provide a good user experience. But people often forget about the search engine optimization aspect of it. A WordPress theme that isn’t…
AI Overviews: Are They Affecting Your Search Results? — Whiteboard Friday
The last thing I want to talk about is who is actually appearing in AI overviews. So at the moment, we see on average about 6.4 links out, so links…
Google Causes Global SEO Tool Outages
Google cracked own on web scrapers that harvest search results data, triggering global outages at many popular rank tracking tools like SEMRush that depend on providing fresh data from search…
Google Rejects EU’s Call For Fact-Checking In Search & YouTube
Google has reportedly told the EU it won’t add fact-checking to search results or YouTube videos, nor will it use fact-checks to influence rankings or remove content. This decision defies…
Which Is Better For SEO?
Wix and WordPress are both solid options for building a website that ranks on Google – but which one is actually better for SEO and why? According to BuiltWith, WordPress…
29% In The U.S. & Canada Used AI Last Year
A new Google-Ipsos report shows AI adoption is increasing globally, especially in emerging markets. However, the study reveals challenges like regional divides, gender disparities, and slower adoption in developed countries.…
Evidence That Google Detects AI-Generated Content
A sharp-eyed Australian SEO spotted indirect confirmation about Google’s use of AI detection as part of search rankings that was hiding in plain sight for years. Although Google is fairly…
How To Leverage Your Content Knowledge Graph To Support Your Marketing Strategy
Knowledge graphs have existed for a long time and have proven valuable across social media sites, cultural heritage institutions, and other enterprises. A knowledge graph is a collection of relationships…
An Introduction To Pages At Scale
Programmatic SEO is an approach to SEO and content creation that leverages automation and technology to efficiently create, optimize, and manage a large volume of webpages. It’s particularly useful for…
.AI Domain Migrated To A More Secure Platform
The Dot AI domain has migrated to a new domain name registry, giving all registrants of .AI domains stronger security and more stability, with greater protection against outages. Dot AI…
Google Pushes For Ratings With Comments In Review Snippets
Google updates review snippet guidelines, recommending ratings include written reviews and author names. Google recommends ratings include written reviews and author names. Reviews must be visible and provide context.…
Google Shopping Rankings: Key Factors For Retailers
A new study analyzing 5,000 Google Shopping keywords sheds light on the factors that correlate with higher rankings. The research, conducted by Jeff Oxford, Founder of 180 Marketing, reveals trends…
Mullenweg’s Grip On WordPress Challenged In New Court Filing
A Motion to Intervene has been filed in the WP Engine lawsuit against Automattic and Matt Mullenweg, alleging fifteen claims and seeking monetary awards along with changes to WordPress.org’s governance…
How To Write Content For Each Stage Of Your Sales Funnel
Creating content for your audience involves much more than sprinkling the right keywords throughout your website. To truly resonate with potential customers and drive conversions, you need to understand your…
Local SEO For Service Area Businesses: Targeting Your Coverage
For small, mobile, local businesses operating without a fixed storefront, navigating the world of local SEO can feel like charting uncharted territory. Service area businesses (SABs) – think plumbers, electricians,…
Mullenweg Says Lawsuits Could End WordPress
Matt Mullenweg commented that the conflict he initiated could eventually lead to the closure of WordPress.org. He claimed that the only way to end the conflict was for WP Engine…
Google Retires Web Vitals Extension, Moves Everything to DevTools
Google has officially shut down its Web Vitals Chrome extension with the release of Chrome 132. All its key features are now fully integrated into DevTools’ Performance panel, making it…
Google Adds Data Collection Period To PageSpeed Insights (PSI)
Google has updated PageSpeed Insights (PSI) to display the data collection period for Chrome User Experience Report (CrUX) metrics, addressing a common frustration among developers. Barry Pollard, Web Performance Developer…
Why I Recommend My Clients To Expand From SEO To YouTube
YouTube can be an effective source of B2C or B2C customers, but most companies look at it through the wrong lens: a performance channel. The desire for companies to immediately…
The One Thing SEO Agencies Need To Know About Winning Enterprise Clients
One of the first questions my boss would ask when I was agency-side was “What’s your budget?” It’s an innocent enough question and one worth asking, but for enterprise clients,…
How to Use Chrome to View a Website as Googlebot
Using a dedicated Googlebot browser simplifies technical SEO audits and improves the accuracy of your results. Here’s why: 1. Convenience A dedicated browser saves time and effort by allowing you…
Everything You Need To Know
Google has continued evolving its ad targeting systems, emphasizing AI-driven, intent-based matching that connects ads to user searches more flexibly. With this shift, Google Ads aims to give advertisers a…
How to Integrate LLMs into Your SEO Workflow
Here’s how to build and use prompt libraries effectively: Create reusable prompts: Identify recurring tasks, such as generating title tags, meta descriptions, or content outlines. Develop prompts that consistently deliver…
How To Rank On Google’s AI Overviews
Google’s AI Overviews (AIOs) are AI-generated responses that appear at the top of the search engine results page (SERP). Unlike traditional search results, AIOs summarize information from multiple sources to…
39% Of Skills May Be Obsolete By 2030, WEF Jobs Report Warns
A new report shows the most in-demand jobs as AI and automation change industries worldwide. The World Economic Forum’s (WEF) Future of Jobs report (PDF link) lists the jobs expected…
Publishers Pivot To Video As AI Disrupts Search Traffic
A new report from the Reuters Institute examines the influence of AI overviews and Google Discover, which have changed how people access information. Additionally, the report finds publishers relying more…
Will The Supreme Court Pull The Plug?
The U.S. Supreme Court heard arguments on January 10 over a law requiring ByteDance, TikTok’s Chinese parent company, to sell the app or face a U.S. ban by January 19.…
Automattic Turns Against WordPress Community Itself
Automattic announced it is minimizing support for the WordPress.org CMS project, using words and phrases that present the withdrawal of support as a positive change to make WordPress stronger, while…
Finding Striking Distance Keywords — Whiteboard Friday
So, as I mentioned, your striking distance keywords are pages on your site that are already ranking, but they’re not quite in the top three positions. So I define them…