How Local Businesses Can Rank For Popular Near Me Searches
A recent feature on The Verge highlighted businesses that try to get an edge in local search rankings with clever names like Thai Food Near Me. So, I set out…
Google Completes Switch to Mobile-First Indexing
After years in the making, Google has fully transitioned to mobile-first indexing, the search engine giant announced Tuesday. This means Google prioritizes mobile versions when crawling pages and indexing content.…
How to Incorporate AI Chat and Software into Your SEO Workflow
Know who you/the client is talking to: Caveat: This is 1000% not as powerful as conducting research directly with your target audience via a client discovery session, user focus group,…
How To Use SEO To Target Your Audience Throughout The Funnel
The marketing funnel, otherwise known as the sales funnel or customer journey, is a path or way that potential customers take that contains stages from initial awareness of a product…
Google On What To Do About 404 Errors In Search Console
Google’s John Mueller answered a question on Reddit about what to do about the thousands of 404 errors reported in Google Search Console. John’s answer clarified how to approach the…
How Biden’s AI Executive Order Could Impact Marketing Tools
United States President Joe Biden has signed a landmark executive order establishing new standards around artificial intelligence (AI) development and use. While aimed at managing risks across sectors, the order…
Google Launches New Search Tools To Help With Math & Science
Google is rolling out new capabilities to Search and Lens that will assist in solving complex math and science problems. These new tools provide step-by-step explanations, solutions, and interactive 3D…
A Marketer’s Guide to Launching a UGC Strategy for SEO
Indexation strategy Indexation is the less glamorous but all too critical side of user-generated content. While UGC can be a catapult in scaling SEO, it’s a matter of surfacing the…
Google Explains How It Ranks Recipe Website Content
Google has provided insight into how its algorithms handle recipe website content, responding to a question on X (formerly Twitter) about whether the company prioritizes simpler, more streamlined recipes over…
G7 Reported To Agree On AI Code Of Conduct
The Group of Seven (G7), a group of the advanced economies of the world, agreed to a code of conduct for companies engaged in developing artificial intelligence technologies. While the…
What You Need To Know
Search engine results page (SERP) volatility occurs when there are some major fluctuations in the search engine rankings over a period of time. When there is an elevated level of…
New Version Of ChatGPT Gives Access To All GPT-4 Tools At Once
OpenAI plans to unveil a new way to use multimodal GPT-4 with access to All Tools without switching and more document analysis capabilities. Screenshots shared by numerous ChatGPT Plus users…
The 3 That Really Matter
If only SEO was as simple as having a list of ranking factors that Google applies to its algorithm. If only SEO was as simple as Google having one algorithm.…
IndexNow Celebrates Two Years, 1.4 Billion URLs Submitted Daily
Established two years ago with the primary objective of streamlining how websites signal their content changes to search engines, IndexNow has been on an impressive trajectory. As of now, 60…
From How To Get Started To Pro Tracking
Universal Analytics is being sunset, and everyone is rushing to migrate from UA to Google Analytics 4 (GA4). In this guide, we’ll help you migrate your custom events and walk…
SEO Auditing Success – Whiteboard Friday
Discover five actionable tips to improve your approach to SEO auditing for greater success in this Whiteboard Friday. Source link
New WordPress Gutenberg 16.9 Makes It Easier To Create
WordPress released the latest version of their website builder Gutenberg, introducing numerous features that make it easier to create websites with more control over the layout. Version 16.9 of Gutenberg…
How To Get It Right
Remember the days when social media was a “maybe” or a nice-to-have for businesses? When the brands most active on social media were early adopters and trailblazers? Well, those days…
Google Performance Max Evolves With New “Search Themes” Feature
Google announced today that it’s launching a new “Search Themes” feature for its automated Performance Max campaigns. This addition will allow advertisers to provide more inputs to help steer the…
Why Should I Pay You To Use AI for My SEO?
I was delighted to learn that 62% of respondents already have an ethical framework. Before I get into more details, I want to define what I mean by ‘Compliance, Privacy,…
OpenAI Announces Preparedness Team And $25k API Credits For Top Survey Responses
OpenAI announced the formation of a new Preparedness team tasked with assessing highly advanced foundation models for catastrophic risks and producing a policy for safe development of these models. A…
HubSpot & TikTok Announce Partnership For B2B Lead Generation
In a move that could redefine B2B lead generation, HubSpot and TikTok announced a unique integration to streamline B2B lead generation. This partnership helps businesses capture TikTok leads into HubSpot’s…
Google Announces New AI Features Coming To Google Maps
Google has announced several new AI-powered updates coming soon to Google Maps that aim to help users plan trips, navigate unfamiliar areas, find electric vehicle charging stations, and discover new…
Amazon Introduces Generative AI Image Tool For Advertisers
In a move aimed at simplifying the ad creative process, Amazon Ads has released a generative AI-powered image generation feature in beta. This tool promises to tackle a pain point…
Microsoft Announces pubCenter For Website Monetization
There’s now a new way for websites to monetize with Microsoft. Just this morning, the company announced the launch of Microsoft pubCenter. The new web monetization solution is geared towards…
Is It A Google Ranking Factor?
Google’s algorithms rely on a multitude of signals and systems for ranking, but is your Better Business Bureau (BBB) rating one of them? Google has denied it on at least…
Are They The Same Thing?
Confused about the difference between remarketing and retargeting? You aren’t alone! These terms are used interchangeably these days. But are they the same? Technically, no. In online advertising, remarketing and…
Google Expands Image Fact-Checking & Source Verification Tools
Google announced it’s expanding tools within its search engine to help users better evaluate images and source credibility. The company is rolling out three updates focused on image fact-checking, surfacing…
Microsoft Earnings Call Highlights Latest In AI For Search And Ads
During its latest quarterly earnings call, Microsoft highlighted how it is leveraging artificial intelligence to improve search, advertising, and productivity. Satya Nadella, Microsoft’s CEO, stated that the company is “redefining…
Streamlining Communications: Automattic Acquires Texts.com
Automattic, the parent company of WordPress, has broadened its portfolio by acquiring Texts.com, an application that consolidates various messaging platforms into a single inbox. The Texts.com platform brings together a…